A beauty product press release helps you share your story and let the world know what your beauty product is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.

Launching a beauty product is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted beauty product press release can be the key to generating buzz, attracting media attention, and engaging potential users.

What is a Beauty Product Press Release?

A beauty product press release is a brief public announcement by a beauty company to introduce a new beauty product to the market. It provides essential details including its name, features, availability, and the benefits it offers to potential users. A beauty product press release should follow the standard AP style format and stay within 350-450 words.

The purpose of a beauty product press release is to inform the general public, the media, and potential customers about the product’s launch while compelling them to consider purchasing or trying out the new beauty product. A press release written for your beauty product can help you generate media attention giving you quick traction and brand trust as well.

A beauty product press release should emphasize on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the product is all about, Why the product is newsworthy, Who produced the beauty product and Who the target audience is, Where it can be purchased and When it will be available in beauty stores.

The “Why” is more like the unique selling point (USP) of the App and the value it adds to users.

The “What” should focus on describing the beauty product, highlighting its unique features, ingredients, and any innovative aspects that set it apart from existing products in the market.

The “Where” should clearly state where consumers can purchase the beauty product. Specify the distribution channels, whether it’s available in physical stores, online platforms, or through authorized retailers.

The “Who” should focus on Identifying the company or brand behind the beauty product. Mention the publisher’s name and provide background information, including their history, reputation, and expertise in the beauty industry. 

The “When” should provide the launch date of the beauty product. Specify when it will be available for purchase or when customers can start placing orders.

To effectively craft a compelling story for your beauty products and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option, will help you control the tone of voice of your PR and save you cost as well.

In this article you will learn how to write a press release for your beauty product launch event like an expert saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.

How To Write a Beauty Product Press Release Step-by-Step?

  1. Identify Unique Selling Points (USPs).
  2. Craft a Captivating Headline.
  3. Write an Engaging Introduction.
  4. Detail Product Features.
  5. Include Supporting Quotes.
  6. Highlight Availability and Pricing.
  7. Provide Company Information.
  8. End with a Compelling Call to Action (CTA).
  1. Identify Your Unique Selling Points (USPs)

Determine what makes your beauty product stand out. It could be unique ingredients, benefits, or a compelling story behind its creation.

  1. Craft a Captivating Headline

Create a concise and attention-grabbing headline that highlights the key aspect of your beauty product. Make it engaging and pique curiosity.

  1. Write an Engaging Introduction

In the first paragraph, provide a brief overview of your beauty product, including its name, purpose, and why it’s newsworthy. Hook the reader from the start.

  1. Detail the Product Features

Describe the specific features and benefits of your beauty product in a clear and concise manner. Highlight what sets it apart from competitors.

  1. Include Supporting Quotes

Incorporate quotes from company representatives or experts who can speak to the product’s quality, effectiveness, or significance.

  1. Highlight Availability and Pricing

Clearly state where and when customers can purchase your beauty product. Include pricing details or any special offers or promotions.

  1. Provide Company Information

Offer background information about your company or brand, emphasizing your expertise and credibility in the beauty industry.

  1. End with a Compelling Call to Action (CTA)

Conclude the press release with a strong CTA, encouraging readers to take action, such as visiting your website, trying the product, or contacting your team for more information.

Remember to add the following key standard elements to your beauty product press release: headline, dateline, lead, body, company details & media contact information. When writing a mobile app press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.

What to Avoid in a Beauty Product Press Release?

Craft an impactful beauty product press release by steering clear of these common pitfalls

  • Overuse of Jargon: Avoid using excessive technical or industry-specific jargon that may confuse readers. Keep the language clear and accessible.
  • Exaggerated Claims: Refrain from making exaggerated or unverifiable claims about your beauty product’s benefits or results. Maintain honesty and transparency.
  • Irrelevant Information: Avoid including irrelevant details that do not contribute to the understanding of your product. Stick to essential information that matters to the audience.
  • Spelling and Grammar Errors: Proofread meticulously to eliminate spelling and grammar errors. Mistakes can undermine the credibility of your press release.
  • Lack of Contact Information: Ensure you provide clear and easily accessible contact information. Failing to do so can hinder media inquiries and customer outreach.

How To Format a Beauty Product Press Release?

  1. Headline
  2. Release Date
  3. Dateline
  4. Introduction
  5. Body
  7. Boilerplate
  8. Contact Information

Organize your beauty product press release effectively by incorporating essential elements like headline, introduction, release details, quotes, and contact information.

  1. Headline:

Create a compelling and concise headline that captures the essence of your beauty product and piques interest.

  1. Release Date: Include the release date, typically placed in the upper left or right corner of the press release.
  2. Dateline: Follow the release date with a dateline, specifying the location from which the press release is issued.
  3. Introduction: Write a captivating introduction in the first paragraph, summarizing the key points of the press release and engaging the reader.
  4. Body: Organize the body of the press release into several paragraphs, providing details about the beauty product’s features, benefits, and uniqueness.
  5. Quotes: Insert quotes from company representatives or experts, offering insights or endorsements related to the product.
  6. Boilerplate: Include a boilerplate section at the end, providing a brief overview of your company, its history, and its position in the beauty industry.
  7. Contact Information: Conclude the press release with contact information, including a media contact person’s name, email, and phone number for further inquiries.

When to Publish a Press Release For Your New Beauty Product?

Your Beauty product press release should be published around two weeks prior to the product’s official release date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences. Make sure your press release is within the 350-450 word range and features an attention-grabbing headline. This approach ensures that your product launch gains the necessary media coverage and generates anticipation among potential users.

Beauty Product Press Release Template

[Your Brand Logo]

For Immediate Release


[Your Name]

[Your Title]

[Your Email Address]

[Your Phone Number]

Introducing [Product Name]: [Brief Product Description]

[CITY, DATE] – [Your Brand Name], a leader in [Beauty/Cosmetics/Skincare] products, is thrilled to unveil its latest creation: [Product Name]. This [innovative/luxurious/groundbreaking] beauty product is set to revolutionize the way [describe its primary purpose or benefits].

[Product Name] boasts [unique feature/benefit], making it a must-have addition to any beauty routine. [Provide more details about the product, its key features, and how it addresses specific beauty needs.]

“At [Your Brand Name], we are dedicated to delivering exceptional beauty solutions that empower our customers,” said [Your Name], [Your Title] at [Your Brand Name]. “With [Product Name], we’re excited to [briefly explain the impact or benefits the product offers].”

The [Product Name] is available now at [Your Brand’s Website/Preferred Retailers], and [provide details on availability, pricing, and where customers can purchase the product].

For media inquiries, product samples, or further information, please contact [Your Name] at [Your Email Address] or [Your Phone Number].

About [Your Brand Name]:

[Provide a brief overview of your brand, its mission, and its commitment to providing quality beauty products.]


[End the press release with three centered hashtags to indicate the end of the release.]

[Your Brand Logo]

[Your Brand Name]

[Your Website URL]

[Your Social Media Handles]

Related: Press Release Template

Beauty Product Press Release Example

Luminous Beauty

For Immediate Release


Sarah Johnson

Director of Public Relations


Phone: (555) 123-4567

Introducing Radiant Glow Serum: Redefining Skincare Illumination

LOS ANGELES, August 8, 2023 – Luminous Beauty, a pioneer in innovative skincare solutions, is thrilled to announce the debut of its latest breakthrough product: Radiant Glow Serum. This luxurious serum is poised to revolutionize the skincare landscape with its remarkable ability to deliver unparalleled luminosity and rejuvenation.

Radiant Glow Serum harnesses an advanced blend of [patented ingredient name], a proprietary formula that deeply nourishes and revitalizes the skin. With its potent anti-aging properties and instant hydration, this serum promises to be a game-changer for skincare enthusiasts seeking radiant and youthful complexion.

“At Luminous Beauty, our commitment to excellence drives us to continuously innovate and elevate the skincare experience,” said Jessica Mitchell, CEO and Founder of Luminous Beauty. “Radiant Glow Serum embodies our dedication to delivering transformative results that empower our customers to embrace their natural beauty.”

Radiant Glow Serum is now available exclusively on the Luminous Beauty website (www.luminousbeauty.com) at a retail price of $89 for a 30ml bottle. For a limited time, early customers will receive a complimentary [product name] sample with their purchase.

For media inquiries, product samples, or additional information, please contact Sarah Johnson at sarah.johnson@luminousbeauty.com or (555) 123-4567.

About Luminous Beauty:

Luminous Beauty is a trailblazing skincare brand committed to redefining beauty through cutting-edge innovations. With a passion for empowering individuals to embrace their natural radiance, Luminous Beauty continues to set new standards in the beauty industry.


Luminous Beauty


Follow us on Instagram: @luminousbeauty

Join the conversation: #RadiantGlowSerum

Other Types of Press Releases

Related: Press Release Examples

How To Distribute Your Beauty Product Press Release

One thing is to write a great press release for your beauty product event launch, another thing is to have it published where it really matters.

You can explore different strategies in publishing your press release and start creating some buzz around your beauty product brand.

Press Release Distribution Services

One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.

With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.

Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your beauty product news.

Related: Best Press Release Distribution Services

Find Journalist/Media Contacts

Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your brand to them and have them publish your story.

While this can take time, it can be very rewarding as well.

Using this approach means you can use different tactics to get a journalist to write about your beauty brand.

Pitch Your Story to Journalists

Crafting a compelling pitch is essential to capture the interest of journalists for your beauty product press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.

It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your brand. Focus on unique aspects or highlights of the announcement, such as creative designs, innovations, or any other remarkable aspects that make your story newsworthy.

Provide supporting resources by attaching to your beauty product press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your beauty brand announcement can inspire and engage their readers, making them eager to cover your brand story.


Now you have the essential knowledge for crafting an impactful beauty product press release and distributing it successfully. In summary, remember that a compelling press release for a beauty product announcement includes an attention-grabbing headline showcasing unique benefits and features. 

Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your announcement is worth discussing and generating excitement. For maximum impact, include the story behind your beauty product news, what sets you apart from the competition and your unique selling point as well.

Frequently Asked Questions About Beauty Product Press Release

How Can I distribute my Beauty Product press release?

You can distribute a Beauty product press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your beauty product news to the market.

What is the purpose of a press release for a Beauty Product?

A Beauty product press release is written to announce a beauty product to the market and make the news available to journalists or news sites.

Organizations use press releases in many ways and one of these ways is to announce a beauty product. Doing this can help you quickly get the word out about your product giving you speed in getting this done. 

How can a press release template benefit my beauty product launch?

A press release template provides a structured framework that ensures you cover all critical elements in a well-organized manner. It saves time, guides your writing process, and maintains a consistent format for your beauty product announcement.

What components should I include in the beauty product press release?

Your press release should include an attention-grabbing headline, an informative introduction, a detailed description of your beauty product, its unique features, relevant quotes from brand representatives, high-quality product images, launch date and availability details, and clear contact information for media inquiries.

How can I customize the press release template to match my brand’s identity?

To customize the template, infuse your brand’s voice and style into the text. Modify the language, tone, and messaging to reflect your brand’s personality and values. Incorporate your brand colors, fonts, and logos to maintain a consistent visual identity.

Can I use the included samples as they are or should I modify them?

While the included samples offer valuable guidance, it’s advisable to modify them to suit your specific beauty product and brand attributes. Tailor the language, details, and tone to accurately represent your unique offering and engage your target audience effectively.

Other Types of Press Release