Earned Media

How To Write A Layoff Press Release Announcement (Template and Sample Included)

3 Mins read

Laying off workers is one of the hardest decisions a leader will have to make. As hard as it may seem, organizations often resolve to layoffs in times of crisis. Even though it’s a hard decision on the employer part, the major blow will be on the employee.

This plan can lead to a decrease in the morale and commitment of your workers. Knowing this, you will have to deliver the news in a way that you will be easily understood.

So how do you write the perfect layoff press release announcement?

Just before we delve into how to let’s talk about what you should consider before the announcement.

Meet The Employees Individually

Your employees must understand the state of the company before the announcement. This will show that you care for them. It will be easier for the employees to accept the announcement later.

Keep The Announcement Short and Precise

A piece of sensitive information like this should be straightforward without mincing words together. Using fluff will weaken your announcement.

The message should focus on why the company had to resolve to layoffs.

Outplacing Program

Trying your best to organize this will go a long way in helping your workers. Apart from this, they will always give a useful review of your company in the future.

Now let’s look at what you should include in your announcement!

The Headline

The Headline should capture the content of the announcement. Let your readers know what to expect from merely reading the topic. This will prepare their minds before reading the remaining content.

Include a Quote

Your press release announcement should include a quote from the manager or any representative. An official statement from a leader will have a better impact on the readers.

This is where they can clearly state why the action had to be taken. In stating the reasons, they should emphasize on how it will benefit the shareholders.

Details About the Roles

It would be best if you focused on the roles that will be affected. This will shift the attention of the readers from the individuals involved. Your press release announcement should also include when it is affected.

You can also add information like contributions and the impact of the employees involved.

Relevant Image

Your press release announcement will not be complete without adding relevant images. Such images may include the company logo, CEO, owner, employee, or manager.

Company Website

Incorporating your company’s website will allow people to read more about the announcement. This is an essential aspect of a press release announcement. It will also focus on the mind of the readers on your company.

The Company

Write a short brief about the company in your press release announcement. Readers can easily reason with you when they know one or two things about the company.

Contact Information

Relevant contact information about the company should be included in your writing. People will be able to contact the company through this means.

These guidelines will help you to get the best out of your layoff press release announcement.

  Layoff Press Release Template

[Heading 1: Explain your announcement briefly in this section]

[Include a quote from a representative; can be from a CEO, Manager, Group leader. The quote should be related to the news]

[Heading 2: This paragraph should include more information about the whole process. This section should answer all the possible W-questions like who, why, where, what and when.]

[Headline 3: This section should state the details about the layoffs. This is where you should talk about the positions held, experience, contributions. Any information fitted for the employees should be included here.]

[This section should include a call to action. Readers will be able to find more information about the company here, primarily through URL.]

[Contact details: this section should include brief information about the company. Other necessary information includes; contact info, address, phone number, and contact person.]

[Give brief information about the business or organization and insert the website of  the business where the reader can get access to more information about the business]

[Boiler plate][Contact information]


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