Press release distribution is the process of sending out press releases to journalists. It’s that simple. However, press release distribution has evolved over the years with the use of technology to fast-track connection and delivery of releases to journalists.

Press releases are distributed with the sole purpose of gaining media coverage both online and the traditional media which includes radio, TV, news bulletins, podcasts, and blogs. Effective press release distribution helps brands connect with relevant influencers and journalists in their industry and ultimately, boost their brand visibility.

Benefits of Distributing A Press Release

Will anybody get to see your press release when not shared around? No one will see a release that is not distributed and that means loss of potential brand exposure, audience connection, and media traction.

Press releases are considered one of the most trusted sources of information by journalists. Over 44% journalists trust press releases as a valid source of information as the release come officially from the company and not any intermediate source.

Press releases when used the right way can help pivot a brand to prominence and relevancy. Smart business owners, marketers, and PR agencies distribute their press releases as they understand the immense benefits of press release distribution.

When Is The Best Time To Distribute A Press Release?

According to Conversion Hub, the best time to send out a press release is between Tuesday and Thursday. Most people would think Monday is the first day of the week, so why not send it out on Monday. Most people try to get their week planned out on Monday and might not be in the proper work mood. Most times, emails pile up through late Friday, over the weekend and it might not be effective to start competing with those emails.

What Is The Best Press Release Distribution Service?

Here are some of the best press release distribution services according to Thesmbguide.com and SmallBizTrends.com.

1. NewswireJet
2. PRWeb
3. eReleases
4. Gebbie Press
5. Release Wire
6. PR Newswire
7. PR Distribution

Types of Press Releases

1. Standard Press Release: A standard press release is a release sent out to announce an event that has taken place. Standard press releases are used for announcements such as a new hire, or product launch
2. Embargoed Press Release: An embargoed PR is a release sent out to the media for an event scheduled for a later date. In such cases the PR will be tagged with a release date so the journalist will keep up with the company until there is an official announcement.
3. Media Advisory: This is a different type of release as it is only done to invite the media to an event. The details of the event are included in the release and the media can publish about the event.

Best Press Release Format for Submission

Press releases are often written following a standard as this helps journalists while checking through their mail of releases. A press release should be written in the reportage language and not as a self-promoting piece.