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Press release distribution is the process of sending out press releases to journalists. It’s that simple. However, press release distribution has evolved over the years with the use of technology to fast-track connection and delivery of releases to journalists.
Press releases are distributed with the sole purpose of gaining media coverage both online and the traditional media which includes radio, TV, news bulletins, podcasts and blogs. Effective press release distribution helps brands connect with relevant influencers and journalists in their industry and ultimately, boost their brand visibility.
Will anybody get to see your press release when not shared around? No one will see a release that is not distributed and that means loss of potential brand exposure, audience connection and media traction.
Press releases are considered as one of the most trusted sources of information by journalists. Over 44% journalists trust press releases as a valid source of information as the release comes officially from the company and not any intermediate source.
Press releases when used the right way can help pivot a brand to prominence and relevancy. Smart business owners, marketers and PR agencies distribute their press release as they understand the immense benefits of press release distribution.
Press release distribution works in two different ways. Some people prefer to stick with one of the two while others use both at the same time. Sending out a release can be done through newswire services or press release distribution services like NewswireJet, PR Newswire, eReleases, PR Web, Newswire.com, e.t.c.
Some of these services include NewswireJet, PR Newswire, eReleases, and PR Web. You get a report showing all the picks and analytics detailing coverage and submission desks. The cost for these services starts from $49 to as high as $600 depending on the provider you decide to go with.
While this takes longer to achieve, it is also an effective way of gaining media coverage and the services often charge on a monthly or annual basis. Such services are provided by Cision, MuckRack or Prowly.
According to Conversion Hub, the best time to send out a press release is between Tuesday and Thursday. Most people would think Monday is the first day in week, why not send out on Monday. Most people try to get their week planned out on Monday and might not be in the proper work mood. Most times, emails pile up through late Friday, over the weekend and it might not be effective to start competing with those mails.
According to Smallbizgenius.com, NewswireJet.com ranks top above other six press release distribution companies considering the price, ease-of-use, customer support, and coverage.
Press releases are often written following a standard as this helps journalists while checking through their mail of releases. A press release should be written in the reportage language and not as a self-promoting piece.