A rebranding press release helps you share your story and let the world know what your rebranding process is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.
Launching a rebrand is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted rebranding press release can be the key to generating buzz, attracting media attention, and engaging potential users.
What is a Rebranding Press Release?
A Rebranding press release is a brief public announcement issued by a company to introduce a transformation in its brand identity or strategy. It provides essential details about the changes in a company’s name, logo, mission, or overall image to the public and stakeholders. A Rebranding press release should follow the standard AP style format and stay within 350-450 words.
The purpose of a Rebranding press release is to inform the public, media, and potential users about the rebrand and generate interest, build anticipation, and garner support for the rebranding effort. A press release written for your Rebranding can help you generate media attention giving you quick traction and brand trust as well.
A Rebranding press release should emphasize on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the new brand represents, Why the rebrand is necessary, Who is behind the rebrand,and Who the target audience is, Where the changes will be evident, and When the rebrand will take effect.
The “Why” is more like the unique selling point (USP) of the Rebrand as it delves into the reasons and motivations driving the rebrand.
The “What” articulates the core elements of the new brand identity, whether it involves a new name, logo, or mission statement..
The “Where” should clarify where customers and stakeholders can expect to encounter the new brand, whether on the company’s website, in marketing materials, or at physical locations.
The “Who” emphasizes the company responsible for the rebrand and its track record or reputation.
The “When” specifies the timeline for the rebrand’s implementation, including any phased rollouts or key milestones.
To effectively craft a compelling story for your company’s rebranding and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option, will help you control the tone of voice of your PR and save you cost as well.
In this article you will learn how to write a press release for your company’s rebranding like an expert saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.
Related: Press Release Examples
How To Write a Rebranding Press Release Step-by-Step?
- Determine Your Rebranding Objectives.
- Identify Your Target Audience.
- Craft a Compelling Headline.
- Structure Your Press Release.
- Highlight Key Changes.
- Include Supporting Quotes.
- Provide Contact Information.
- Proofread and Edit.
- Determine Your Rebranding Objectives
Clearly define the goals and reasons behind your rebrand. Are you changing your brand’s visual identity, expanding into new markets, or repositioning in the industry? Understanding your objectives is crucial.
- Identify Your Target Audience
Know who your rebrand is aimed at – customers, investors, employees, or the general public. Tailor your message to resonate with this audience and address their needs and interests.
- Craft a Compelling Headline
Create a captivating headline that encapsulates the essence of your rebrand in a concise and attention-grabbing manner. This is the first thing readers will see, so make it compelling.
- Structure Your Press Release
Follow the standard press release format: Start with an engaging lead paragraph, followed by the 5 Ws (Who, What, When, Where, and Why) of your rebrand. Provide detailed information in subsequent paragraphs.
- Highlight Key Changes
Clearly communicate what’s changing in your rebrand – whether it’s a new name, logo, mission statement, or product line. Explain the significance and benefits of these changes.
- Include Supporting Quotes
Incorporate quotes from company leaders or key stakeholders that add credibility and a personal touch to your press release. These quotes can help convey the passion and commitment behind the rebrand.
- Provide Contact Information
Include contact details for media inquiries, ensuring journalists have a direct point of contact for additional information or interviews.
- Proofread and Edit
Before distribution, meticulously proofread and edit your press release for grammar, clarity, and accuracy. A polished and error-free document reflects professionalism.
Remember to add the following key standard elements to your Rebranding press release: headline, dateline, lead, body, company details & media contact information. When writing a rebranding press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.
What to Avoid in a Rebranding Press Release?
Craft an impactful press release for your rebrand by steering clear of these common pitfalls
- Overuse of Jargon: Avoid using excessive industry-specific jargon that may confuse your audience. Keep the language clear and accessible.
- Omitting Key Details: Don’t leave out important information about the rebrand, such as the reasons behind it, its benefits, or the timeline for implementation.
- Lack of Visuals: Failing to include visuals, such as before-and-after images of the rebrand, can miss opportunities to make your press release more engaging.
- Exaggeration or False Claims: Avoid making exaggerated claims or false statements about the rebrand, as it can damage your credibility.
- Ignoring Stakeholder Communication: Don’t forget to inform and involve your employees, customers, and stakeholders before the press release goes public. Keeping them in the dark can lead to confusion and mistrust.
How To Format a Rebranding Press Release?
- Headline
- Release Date
- Subheadline (Optional)
- Dateline
- Lead Paragraph
- Body Text
- Quotes
- Boilerplate
Organize your Rebranding press release effectively by incorporating essential elements like headline, release date, quotes, and contact information.
- Headline: Create a concise and attention-grabbing headline that captures the essence of your rebrand.
- Release Date: Place the release date right under the headline, indicating when the press release should go public.
- Subheadline (Optional): If necessary, include a subheadline that provides a bit more context or elaboration on the headline.
- Dateline: Begin the body of your press release with the city and state (or location) where the release is issued, followed by the date.
- Lead Paragraph: Craft a compelling lead paragraph that summarizes the most critical information, including the who, what, when, where, and why of your rebrand.
- Body Text: Organize the main body of your press release into clear and concise paragraphs. Provide details about the rebrand, its significance, and any supporting information.
- Quotes: Include quotes from key company leaders or stakeholders to add credibility and a personal touch. Place these quotes within the body text.
- Boilerplate: At the end of the press release, include a brief company boilerplate. This section provides a general overview of your company, including its history, mission, and contact information.
When to Publish a Press Release For Your Rebranding?
Your Rebranding press release should be published around two weeks prior to the official release date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences. Make sure your press release is within the 350-450-word range and features an attention-grabbing headline. This approach ensures that your rebrand news gains the necessary media coverage and generates anticipation among potential users.
Rebranding Press Release Template
[Your Company Name or Logo]
FOR IMMEDIATE RELEASE
Contact:
[Your Name]
[Your Title]
[Your Company Name]
Phone: [Your Contact Number]
Email: [Your Email Address]
Website: [Your Company Website]
Social Media: [Your Social Media Handles]
[Date]
**[Company Name] Unveils Exciting Rebranding Initiative: A Bold New Chapter in [Company Name]’s Journey**
[CITY, DATE] – [Company Name], a leader in [industry or sector], is thrilled to announce an exciting rebranding initiative that marks a significant milestone in the company’s evolution. The comprehensive transformation encompasses [highlight key changes, e.g., new logo, visual identity, mission statement, etc.] and is set to redefine [Company Name]’s presence in the market.
**About the Rebranding:**
The rebranding efforts at [Company Name] reflect a strategic approach to staying at the forefront of [industry or sector] and meeting the ever-evolving needs of our valued customers. By [briefly explain the reasons or objectives behind the rebranding, e.g., embracing innovation, reaching new markets, etc.], we aim to reinforce our commitment to excellence and to bring an even more enriching experience to our customers.
**What’s New:**
Key elements of the rebranding initiative include:
– [List the major changes, e.g., new logo, updated website, revamped product packaging, etc.]
– [Highlight any new products, services, or offerings that will be introduced as part of the rebranding.]
**Company Spokesperson Quote:**
“[Include a quote from a company spokesperson, such as the CEO or brand manager, expressing excitement about the rebranding and its significance for the company and customers.]”
**Connect with [Company Name]:**
Stay updated on [Company Name]’s transformative journey and connect with us through our website and social media channels:
Website: [Your Company Website]
Facebook: [Your Facebook Handle]
Twitter: [Your Twitter Handle]
Instagram: [Your Instagram Handle]
**About [Company Name]:**
[Include a brief overview of your company, its history, accomplishments, and the impact it has had in the industry or community.]
**Press Contact:**
[Your Name]
[Your Title]
[Your Company Name]
Phone: [Your Contact Number]
Email: [Your Email Address]
Website: [Your Company Website]
Social Media: [Your Social Media Handles]
###
Related: Press Release Template
Rebranding Press Release Example
[Your Company Logo]
FOR IMMEDIATE RELEASE
Contact: Emma Parker
Public Relations Manager
LuminaTech Solutions
Phone: +1 (555) 123-4567
Email: emma.parker@luminatechsolutions.com
Website: www.luminatechsolutions.com
Social Media: @LuminaTechSolutions
[Date]
**LuminaTech Solutions Unveils Dynamic Rebranding Strategy: Pioneering the Future of Digital Innovation**
LOS ANGELES, DATE – LuminaTech Solutions, a trailblazer in the digital technology industry, proudly announces its bold rebranding strategy that promises to propel the company into a new era of innovation and cutting-edge solutions. Embracing the fast-paced digital landscape, LuminaTech Solutions is committed to revolutionizing the way businesses harness technology for success.
**About the Rebranding:**
As the digital technology landscape rapidly evolves, LuminaTech Solutions remains steadfast in its dedication to redefining the future of the industry. The rebranding initiative aims to elevate LuminaTech Solutions as a pioneering force, leading the way in transformative solutions for businesses worldwide. By refining our brand identity and mission, we strive to position ourselves as the go-to partner for businesses seeking unrivaled digital solutions.
**What’s New:**
The rebranding efforts at LuminaTech Solutions encompass several exciting elements, including:
– A contemporary logo that represents innovation and the ever-expanding possibilities of technology.
– An updated website featuring a user-centric interface and seamless navigation for a more immersive experience.
– An expanded product portfolio, introducing AI-powered data analytics tools and cutting-edge cybersecurity solutions.
– A renewed commitment to customer excellence, delivering tailor-made solutions to meet the unique needs of each client.
**Company Spokesperson Quote:**
“We are thrilled to embark on this transformative journey at LuminaTech Solutions,” said John Anderson, CEO of the company. “Our rebranding strategy reflects our unwavering commitment to drive digital innovation and empower businesses to thrive in the digital age.”
**Connect with LuminaTech Solutions:**
Stay updated on LuminaTech Solutions’ groundbreaking advancements and connect with us through our website and social media channels:
Website: www.luminatechsolutions.com
Facebook: @LuminaTechSolutions
Twitter: @LuminaTech
LinkedIn: LuminaTech Solutions
**About LuminaTech Solutions:**
LuminaTech Solutions is a leading digital technology company, that empowers businesses with transformative solutions for their digital journey. With a focus on innovation, reliability, and customer-centricity, LuminaTech Solutions has earned recognition as a trusted partner for businesses seeking to thrive in the digital era.
**Press Contact:**
Emma Parker
Public Relations Manager
LuminaTech Solutions
Phone: +1 (555) 123-4567
Email: emma.parker@luminatechsolutions.com
Website: www.luminatechsolutions.com
Social Media: @LuminaTechSolutions
###
Other Types of Press Releases
- Product Launch Press Release
- Event Press Release
- Company Anniversary Press Release
- Book Launch Press Release
- Acquistion Press Release
- Merger Press Release
- New CEO Press Release
- New Store Opening Press Release
- Office Opening Press Release
- New Website Launch Press Release
Related: Press Release Examples
How To Distribute Your Rebranding Press Release
One thing is to write a great press release for your brand’s name change, another thing is to have it published where it really matters.
You can explore different strategies in publishing your press release and start creating some buzz around your rebranding.
Press Release Distribution Services
One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.
With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.
Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your rebranding news.
Related: Best Press Release Distribution Services
Find Journalist/Media Contacts
Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your company’s rebranding to them and have them publish your story.
While this can take time, it can be very rewarding as well.
Using this approach means you can use different tactics to get a journalist to write about your brand’s name change.
Pitch Your Story to Journalists
Crafting a compelling pitch is essential to capture the interest of journalists for your rebranding press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.
It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your business. Focus on unique aspects or highlights of the announcement, such as technological advancements, innovations, or any other remarkable aspects that make your story newsworthy.
Provide supporting resources by attaching to your rebranding press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your rebranding announcement can inspire and engage their readers, making them eager to cover your new business story.
Conclusion
Now you have the essential knowledge for crafting an impactful rebranding press release and distributing it successfully. In summary, remember that a compelling rebranding press release for a rebranding announceent includes an attention-grabbing headline showcasing unique benefits and features.
Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your announcement is worth discussing and generating excitement. For maximum impact, include the story behind your rebranding news, what sets you apart from the competition and your unique selling point as well.
Frequently Asked Questions About a Rebranding Press Release
How Can I distribute my Rebranding press release?
You can distribute a Rebranding press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your brand news to the market.
What is the purpose of a press release for a Rebranding?
A Rebranding press release is written to announce a company’s rebranding to the market and make the news available to journalists or news sites.
Organizations use press releases in many ways and one of these ways is to announce a rebrand. Doing this can help you quickly get the word out about your rebranding giving you speed in getting this done.
How do you craft a Rebranding press release?
Follow a standard rebranding press release format, starting with a headline, followed by a dateline, introduction, body paragraphs covering the key details of the rebrand, a quote from a company spokesperson, and a boilerplate about your company. Conclude with your contact information for media inquiries.
What are some tips for writing a compelling rebranding press release?
Ensure your press release is concise, engaging, and focuses on the benefits of the rebrand for your customers and the market. Use clear language, avoid jargon, and emphasize the unique aspects of the rebrand. Include visual assets like the new logo or brand imagery to make the press release visually appealing.
How do I personalize the rebranding press release for different audiences?
Adapt your press release to resonate with specific target audiences. Tailor the language, messaging, and benefits of the rebrand to appeal to customers, investors, media outlets, and industry peers. Address the unique interests and concerns of each group to increase the press release’s effectiveness.
Can I include quotes or testimonials from customers in the rebranding press release?
Yes, incorporating quotes or testimonials from satisfied customers or industry experts can add authenticity and credibility to your rebranding press release. Highlight how the rebrand has positively impacted your customers and the value it brings to their experience with your company.
Other Types of Press Release
