When you are writing and distributing a business anniversary press release, it calls for creativity to get the best of the tool called a press release.

When you understand the nature and rules guiding the writing of a press release, the announcement of your business anniversary can be a great opportunity to cash in on your previous media campaign. Implementing what you understand of the nature and rules of writing a press release can bring about great benefits, the size, and stage of your business development notwithstanding.

When handled properly, your business anniversary press release announcement can even set the foundation for your business growth and development. Following this process, you will then reap the benefit of your press release campaign.

Benefits of Effective Business Anniversary Press Release

The benefits include immediate exposure to an established or target audience. Your business website will enjoy major SEO benefits like optimization. The inclusion of your website link in the press release allows increased traffic to your website and in so doing there is an increase in sales as more clients are convinced by the right content in your business release. Right contents like a milestone achieved mentioned in the press release give repute to your organization.

Another major advantage of using press release distribution services for your business anniversary is that your investors get informed. Their trust and confidence in your organization are reinforced as they are informed about your business goals, strategies, events, and even about your financials.

Also as you celebrate your anniversary, your business gets more exposure from journalists and news agencies. This exposure then enables you to reach your target audiences.

When writing your press release for announcing your business anniversary, these are key information that must be highlighted:

• The first is a Compelling Headline
• Full details about the business. You can include:
  • Business name
  • Type of business
  • Business objective
  • Number of years’ business has been in operation
  • Number of employees in your company
  • Your business location
  • Times of opening
  • Services offered like training classes or professional consultations
  • Your specialization and professional recommendation or certifications
• Worthwhile quotes from customers, the owner, and especially of a Chief Executive or business partner
• Use relevant multimedia materials like company logo, pictures, or videos of your staff, customers and feature the Owner’s picture.
• Call-To-Actions: Your business website URL or social media handles
• Date of Release or dateline
• Specific details about the company – boilerplate
  • The business’ contact information- contact person, phone number, email address, physical address

EXAMPLE OF A BUSINESS ANNIVERSARY PRESS RELEASE

TEMPLATE FOR PRESS RELEASE

Find below a free press release template that enables you to get more coverage from the media on your business anniversary press release. Using this template your press release will stand out and it will be discoverable by search engines.

(The Press Release Headline)

(Your City) {Your State} The Release Date: “For Immediate Release”

(Summary Section: Give a brief description of the announcement)

(Use a quote from your company representative related to the announcement)

(Include an additional paragraph which provides more details on the announcement: it should answer the 5Ws i.e. where, what, why, when, who)

(Include another quote about your services to celebrate the anniversary and their impact on clients)

(Insert a Call-To-Action in the form of an URL address with more information about the announcement, services, or products for the reader)

(Boilerplate: this is a message about your business organization using the following as a guide

Contact info:

Name:

Company:

Address:

URL:

Phone:  )

When you have finished writing the press release (or when you choose to use the services of professional writing services provided by some press release distribution service providers), the next action is to get in touch with your press release distribution service provider. They will help publish it to the top-tier media outlets, social media platforms, and search engines.