Earned Media

How to Write a Business Merger and Acquisition Press Release (Samples And Template Included)

3 Mins read

Merging and acquiring an organization requires a whole lot of work. Aside from the technicalities and the paperwork involved, passing it to the public is another ballgame entirely. Specific guidelines must be followed to communicate the news effectively.

Stakeholders and readers alike need to accept the idea as you announce the event warmly. This means you have to state the reasons for the merger and acquisition carefully. So, how do you write the perfect merger and acquisition press release?

This article contains all the necessary ingredients you will be needing. Now, let’s take the bull by the horn!

The Headline

The opening of your press release is as important as the body itself. You will want to make sure the title is catchy and, at the same time, speaks volumes. Keeping it short and precise will make your target audience long for the content.

Selling yourself begins from the headline. Here are a few examples to get you started!

Technology Made Better: Telnet Mobile acquires the GTech Group of companies.

Fleming Business Group Merges with Aloha Exporters to increase productivity.

These titles are short, and they convey the news accurately.

The Company’s Details

Information about the new company must be included in this section, and this depends entirely on the structure of the new organization.

If the company operates separately, then logistical information will be provided for the two organizations. But, merging to form a whole new company will require further company information.

Now, let’s talk about the specifics!

What is the new name of the organization?

You will have to include the name of your new company in your press release. Peradventure, you want to retain the former name (parent name). This has to be included too.

What is the objective of this deal?

The main question that will bother people is why you chose the deal. You will need to state why the companies are taking the value. Is it to create synergies? Will this synergy increase productivity? These questions must be answered in your press release.

What are the specific goals?

Your press release must contain the mission of the deal. What do you intend to accomplish with this deal? Is this deal in the interest of your customers?

This is the section where you get into the details of the merger and acquisition. You will explain in detail how it will drastically enhance your company. Take your time to sell your ideas to both the readers and stakeholders.

Incorporating this will help win the heart of your readers.

Who are the new leaders?

Introducing the new faces of the company will go a long way in your press release. You can ask the new leaders to provide a quote of their vision for the new company. Synergizing these ideas will better improve your press release writing.

When will you seal the deal?

The public should be informed about when the deal will be finalized. This act will make the public adjust when necessary.

Logistics

Never omit little details like the new website, business address, and company logo.

[Write another quote or section stating specific details about the news]

[About the company: this should include the mission statement of the company]

[This section should include a call to action and also a URL where the reader can find more information. This information should consist of what the company will offer and other specific announced events]

[Contact Details: This should include information like contact info, company, contact person, address, and phone]

Following these guidelines will make your merger and acquisition press release compelling to your readers.

Business Merger And Acquisition Press Release Template

[Title of press release]

[City] [Country] Issue Date: [“Immediate Release” or specified date]

[Summary: Briefly explain your message]

[City] [State] Date: (this could be immediate release or you specify the date of release)

[Write a quote from either the CEO/President or any representative who is fully aware of the merger]

[Write a full paragraph containing the details about the merger and acquisition. This is where you will answer all the W-questions like where, when, who, why. Also include the necessary information about the new company.]

[Write another quote or section stating specific details about the news]

[About the company: this should include the mission statement of the company]


[This section should include a call to action and also a URL where the reader can find more information. This information should consist of what the company will offer and other specific announced events]

[Contact Details: This should include information like contact info, company, contact person, address, and phone]

Following these guidelines will make your merger and acquisition press release compelling to your readers.


Start Your Press Release Distribution
Amplify your voice and propel your story with our best-in-class newswire solutions
Related posts
Earned Media

How To Write A Theatre Play Production Press Release

3 Mins read
A theatre play production press release is a widely known and used method to communicate with the proposed audience and the media….
Earned Media

How To Write A Layoff Press Release Announcement (Template and Sample Included)

3 Mins read
Laying off workers is one of the hardest decisions a leader will have to make. As hard as it may seem, organizations…
Earned Media

How to Write a New Business Press Release Announcement (Samples and Template Included)

5 Mins read
A news/press release has proven to be an effective advert strategy in the business world. Therefore, it is essential to write a…

Leave a Reply

Your email address will not be published. Required fields are marked *