A businesss acquisition press release helps you share your story and let the world know what your acquisition is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.
Launching an acquisition is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted acquisition press release can be the key to generating buzz, attracting media attention, and engaging potential users.
What is a Business Acquisition Press Release?
A business acquisition press release is a brief public announcement by a company to introduce the acquisition of another business entity to the market. It provides details about the the acquirer and the acquired company, details of the transaction, strategic implications, and future plans. An Acquisition press release should follow the standard AP style format and stay within 350-450 words.
The purpose of an Acquisition press release is to inform the public, media, and potential users about the acquisition, highlighting its significance and strategic direction. A press release written for your Acquisition can help you generate media attention giving you quick traction and brand trust as well.
An Acquisition press release should emphasize on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the Acquisition is all about, Why it is newsworthy, Who acquired the business and Who the target audience is, Where it can be located and When it will be completed.
The “Why” highlights the strategic reasons behind the acquisition and explains how the acquisition aligns with the acquiring company’s long-term goals and objectives.
The “Where” should focus on any regulatory approvals required for the acquisition, as well as any potential changes in company locations or offices.
The “What” clearly states the names of the acquiring company and the company being acquired, defining the nature of the acquisition, whether it’s a merger, purchase, or other form.
The “Who” identifies the key players involved, including the CEOs or leaders of both companies and provides context about the companies’ industry presence, reputation, and significance.
The “When” specifies the expected timeline for the completion of the acquisition and any transitional phases.
To effectively craft a compelling story for your acquisition and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option, will help you control the tone of voice of your PR and save you cost as well.
In this article you will learn how to write a press release for your acquisition like an expert saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.
Related: Press Release Examples
How To Write an Acquisition Press Release Step-by-Step?
- Create a Clear Headline.
- Begin with a Concise Introduction.
- Explain the Rationale Behind the Acquisition.
- Outline the Key Benefits.
- Provide Background Information.
- Discuss Leadership and Integration.
- Mention Financial Details (If Applicable).
- Include Forward-Looking Statements and Cautionary Language.
- Create a Clear Headline
Craft a straightforward and attention-grabbing headline that announces the acquisition. Make sure it includes the names of both the acquiring company and the acquired company.
- Begin with a Concise Introduction
In the opening paragraph, provide a brief overview of the acquisition, mentioning the nature of the deal (merger, acquisition, partnership) and the main objectives.
- Explain the Rationale Behind the Acquisition
Detail the reasons why the acquiring company pursued the acquisition. Highlight strategic motivations, such as expanding market share, entering new markets, or enhancing capabilities.
- Outline the Key Benefits
Describe the advantages that the acquisition will bring to both companies involved, as well as to customers, employees, and shareholders. Focus on how it aligns with long-term goals.
- Provide Background Information
Introduce both companies by giving a brief overview of their histories, industries, and positions in the market. This context helps readers understand the significance of the acquisition.
- Discuss Leadership and Integration
Explain how the leadership of both companies will be integrated and how the collaboration will work moving forward. Address any potential changes in management or company structure.
- Mention Financial Details (If Applicable)
If appropriate, include financial information such as the purchase price or any financial terms related to the acquisition. This adds transparency to the announcement.
- Include Forward-Looking Statements and Cautionary Language
End with a section that includes forward-looking statements regarding the future of the combined entities. Include cautionary language to remind readers that these statements are subject to certain risks and uncertainties
Remember to add the following key standard elements to your business acquisition press release: headline, dateline, lead, body, company details & media contact information. When writing a business acquisition press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.
What to Avoid in an Acquisition Launch Press Release?
Craft an impactful business acquisition press release by steering clear of these common pitfalls
- Jargon Overload: Avoid using excessive industry jargon that may confuse readers who are not familiar with the terminology.
- Unsubstantiated Claims: Steer clear of making unsupported statements about the potential success or benefits of the acquisition without providing concrete evidence.
- Negative Language: Refrain from using negative or derogatory language when discussing the acquired company or its previous operations.
- Lack of Transparency: Avoid omitting important details about the acquisition, such as financial terms or potential challenges, that could raise questions later.
- Overlooking Employees: Don’t forget to acknowledge and address the impact of the acquisition on employees of both companies. Neglecting this aspect can lead to uncertainty and anxiety.
- Assuming Reader Knowledge: Avoid assuming that readers are already familiar with the companies involved. Provide sufficient context to ensure a clear understanding of the situation.
How To Format a Business Acquisition Press Release?
- Headline
- Dateline
- Introduction
- Body Text
- Acquisition Details
- Leadership transition
- Quotes
- Contact Information
- Boilerplate
Organize your business acquisition press release effectively by incorporating essential elements like headline, introduction, app details, quotes, and contact information.
- Headline: Craft a succinct and attention-grabbing headline that encapsulates the nature and significance of the acquisition deal.
- Dateline: Place the release date and location information at the beginning of the press release, providing context for readers.
- Introduction: Offer a concise yet impactful overview of the acquisition, outlining the companies involved and the strategic rationale behind the deal.
- Body Text: Elaborate on the acquisition’s details, emphasizing its benefits, implications, and potential synergies. Use well-structured paragraphs for readability.
- Acquisition Details: Provide comprehensive information about the acquisition, such as transaction type (merger, purchase), financial aspects, and any regulatory considerations.
- Leadership transition: Discuss any changes in leadership roles and the integration plan for both companies, showcasing the vision for the combined entity.
- Quotes: Incorporate quotes from key executives or stakeholders involved in the acquisition, offering insights into the deal’s significance and value.
- Contact Information: Provide contact details for media inquiries, ensuring that interested parties can easily reach out for additional information or interviews.
- Boiler Plate: Include a standardized description of both companies involved, providing background, achievements, and the mission of the combined entity.
When to Publish a Press Release For Your Business Acquisition?
Your Acquisition press release should be published around two weeks prior to the official acquisition date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences.
Make sure your press release is within the 350-450-word range and features an attention-grabbing headline. This approach ensures that your business acquisition gains the necessary media coverage and generates anticipation among potential users.
Business Acquisition Press Release Template
[Company Logo]
FOR IMMEDIATE RELEASE
[Date]
[Company Name] Announces Acquisition of [Acquired Company Name]
[CITY, STATE] – [Company Name], a leading [industry/sector] company, is pleased to announce the successful acquisition of [Acquired Company Name], a respected [industry/sector] entity. This strategic move marks a significant milestone in [Company Name]’s ongoing commitment to [state purpose or strategy behind the acquisition].
The acquisition of [Acquired Company Name] is expected to [mention key benefits, synergies, or opportunities resulting from the acquisition]. This partnership will allow [Company Name] to [explain how the acquisition will enhance the company’s position, offerings, or reach].
“We are excited about the possibilities that this acquisition brings to [Company Name] and our valued stakeholders,” said [Name], [Position] of [Company Name]. “By combining our strengths and expertise, we are well-positioned to [describe potential achievements or goals].”
[Additional quote from the leadership team or key stakeholders expressing enthusiasm about the acquisition.]
[Company Name] is committed to ensuring a seamless transition for [Acquired Company Name] and its employees. Current customers of [Acquired Company Name] can expect uninterrupted service and support during this transition.
For more information about [Company Name]’s acquisition of [Acquired Company Name], please visit [company website or contact information].
About [Company Name]:
[Company Name] is a [brief description of the company, its industry, and core values].
About [Acquired Company Name]:
[Acquired Company Name] is a [brief description of the acquired company, its industry, and its unique offerings].
For media inquiries, please contact:
[Media Contact Name]
[Media Contact Email]
[Media Contact Phone]
###
Related: Press Release Template
Acquisistion News Announcement Example
Acquisition Press Release
FOR IMMEDIATE RELEASE
August 14, 2023
TechVision Corp Announces Strategic Acquisition of InnovateTech Solutions
SAN FRANCISCO, CA – TechVision Corp, a global leader in innovative technology solutions, is excited to announce the successful acquisition of InnovateTech Solutions, a pioneering software development company known for its cutting-edge AI-driven applications and industry-leading expertise in data analytics.
This strategic acquisition represents a significant milestone for TechVision Corp, reinforcing the company’s commitment to staying at the forefront of technological advancements and expanding its capabilities to better serve its clients. With the integration of InnovateTech Solutions, TechVision Corp is poised to deliver an even broader range of state-of-the-art solutions to its customers.
“We are thrilled to welcome InnovateTech Solutions into the TechVision family,” said Samantha Roberts, CEO of TechVision Corp. “This acquisition aligns seamlessly with our long-term growth strategy and will enhance our ability to provide innovative solutions that drive real value for our clients.”
Under the terms of the agreement, InnovateTech Solutions will operate as a wholly-owned subsidiary of TechVision Corp. The acquisition is expected to yield synergies in research and development, enabling the companies to collaborate on groundbreaking projects that leverage AI and data analytics for a wide range of industries.
“We are excited about the opportunities that this acquisition unlocks,” noted James Anderson, Founder and CEO of InnovateTech Solutions. “Combining our expertise with TechVision’s global reach and resources will enable us to accelerate innovation and create transformative solutions for our clients.”
Clients of InnovateTech Solutions can expect a seamless transition, with the same dedication to excellence and personalized service that they have come to expect. TechVision Corp remains committed to delivering exceptional value and support to all its clients as it integrates the strengths of both companies.
For more information about TechVision Corp’s acquisition of InnovateTech Solutions, please visit www.techvisioncorp.com or contact our media relations department.
About TechVision Corp:
TechVision Corp is a leading global technology solutions provider, offering a wide range of innovative services and products to clients across various industries. With a focus on leveraging emerging technologies, TechVision Corp empowers businesses to thrive in a rapidly evolving digital landscape.
About InnovateTech Solutions:
InnovateTech Solutions is a trailblazing software development company renowned for its AI-powered applications and data analytics expertise. With a strong track record of delivering transformative solutions, InnovateTech Solutions has been a driving force behind technological innovation.
Media Contact:
Sophia Walker
Director of Media Relations
TechVision Corp
Email: media@techvisioncorp.com
Phone: (123) 456-7890
###
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Other Types of Press Releases
- Product Launch Press Release Template
- Event Press Release
- Company Anniversary Press Release Format
- Book Launch Press Release Format
- New Mobile App Launch Press Release Template
- Merger Press Release Template
- New CEO Press Release Template
- New Store Opening Press Release Template
How To Distribute Your Acquisition Press Release
One thing is to write a great press release for your acquisition, another thing is to have it published where it really matters.
You can explore different strategies in publishing your press release and start creating some buzz around your new business acquisition.
Press Release Distribution Services
One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.
With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.
Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your acquisition.
Related: Best Press Release Distribution Services
Find Journalist/Media Contacts
Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your acquisition communication news to them and have them publish your story.
While this can take time, it can be very rewarding as well.
Using this approach means you can use different tactics to get a journalist to write about your acquisition.
Pitch Your Story to Journalists
Crafting a compelling pitch is essential to capture the interest of journalists for your acquisition. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.
It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your acquisition. Focus on unique aspects or highlights of the announcement, such as its strategic growth initiative, innovation or any other remarkable aspects that make your story newsworthy.
Provide supporting resources by attaching to your acquisition announcement press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your acquisition announcement can inspire and engage their readers, making them eager to cover your acquisition story.
Conclusion
Now you have the essential knowledge for crafting an impactful acquisition press release and distributing it successfully. In summary, remember that a compelling press release for an acquisition includes an attention-grabbing headline showcasing unique benefits and features.
Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your acquisition announcement is worth discussing and generating excitement. For maximum impact, include the story behind your acquisition, what sets you apart from the competition and your unique selling point as well.
Frequently Asked Questions About A Business Acquisition Press Release
How Can I distribute my Acquisition press release?
You can distribute an Acquisition press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your acquisition announcement to the market.
What is the purpose of a press release for an Acquisition?
An acquisition press release is written to announce an acquisition to the market and make the news available to journalists or news sites.
Companies use press releases in many ways and one this way is to announce an acquisition. Doing this can help you quickly get the word out about your announcement giving you speed in getting this done.
Why is it important to follow a template for an Acquisition Press Release?
Following a template for an Acquisition Press Release ensures consistency, clarity, and professionalism in the communication. A template helps organize information logically, ensuring that key details such as transaction terms, rationale, and future plans are effectively conveyed.
How do I Create a Compelling Headline for an Acquisition Press Release?
A compelling headline should succinctly capture the essence of the acquisition while piquing interest. Incorporate the names of the involved companies, the nature of the acquisition (merger, purchase, partnership), and the industry sector for maximum impact.
What key information should be included in the body of an Acquisition Press Release?
The body should cover essential details, including the names of the acquiring and acquired companies, transaction specifics (terms, purchase price), strategic reasons for the acquisition, expected benefits, and any immediate plans or changes.
How can I ensure my Acquisition Press Release is well-received by the media and the public?
To ensure a positive reception, focus on transparency, clarity, and highlighting the value of the acquisition. Use quotes from key executives to emphasize the strategic importance, and provide context that explains how the acquisition aligns with the companies’ goals.
Other Types of Press Release
