A new business launch press release helps you share your story and let the world know what your new business is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.

Launching a new business is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted new business launch press release can be the key to generating buzz, attracting media attention, and engaging potential users.

What is a New Business Press Release?

A new business press release is a brief public announcement by a company to introduce a new business to the market. It provides essential details about the business name, significant development, initiative, and its benefits to users. A new business launch press release should follow the standard AP style format and stay within 350-450 words.

The purpose of a new business launch press release is to inform the public, media, and potential users about the business launch and encourage strategic partnership and engagement. A press release written for your new business venture can help you generate media attention giving you quick traction and brand trust as well.

A new business launch press release should emphasize on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the business is all about, Why the business is newsworthy, Who initiated the business and Who the target audience is, Where it can be accessed and When it will announced

The “Why” is more like the unique selling point (USP) of the launch and the problem it solves.

The “Where” should focus on where the news can be accessed or experienced, this might involve physical locations, online platforms, or distribution channels.

The “What” should focus on what the company is unveiling or introducing. This may be a novel product, a significant milestone, a strategic partnership or any other noteworthy development.

The “Who” should identify the entity or organization releasing the statement.

The “When” should focus on the date of the announcement and any pertinent dates for events or product launches

To effectively craft a compelling story for your new business and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option, will help you control the tone of voice of your PR and save you cost as well.

In this article you will learn how to write a press release for your new business launch like an expert saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.

Related: Press Release Examples

How To Write a New Business Launch Press Release Step-by-Step?

  1. Craft a captivating headline and subheadline.
  2. Include a dateline.
  3. Write an engaging introduction.
  4. Provide detailed information.
  5. Incorporate quotes.
  6. Add contact information.
  7. Conclude effectively.
  8. Proofread and edit.

  1. Craft a Captivating Headline and Subheadline

Create a concise, attention-grabbing headline that summarizes your business launch. Follow it with a subheadline that provides additional context and intrigue.

  1. Include a Dateline

Start with a dateline that mentions the city, state, and date of the press release. 

  1. Write an Engaging Introduction

In the opening paragraph, briefly explain what your new business is, why it’s unique, and why it’s newsworthy.

  1. Provide Detailed Information

Use subsequent paragraphs to delve into the specifics of your business launch. Describe your company’s mission, products or services, target audience, founders’ backgrounds, and any noteworthy achievements or milestones.

  1. Incorporate Quotes

Include quotes from key individuals such as the CEO, founder, or partners. These quotes should offer insights, enthusiasm, or expert commentary to add credibility and a personal touch.

  1. Add Contact Information

Include contact details for media inquiries, including the name, email address, and phone number of a designated spokesperson or media contact person.

  1. Conclude Effectively

Summarize the significance of your business launch in the concluding paragraphs. Include a boilerplate section about your company, offering a brief company overview and relevant links.

  1. Proofread and Edit

Carefully review and edit your press release for grammar, spelling, and clarity. Ensure that it adheres to the standard press release format and is free from errors.

Remember to add the following key standard elements to your new business launch press release: headline, dateline, lead, body, company details & media contact information. When writing a business launch press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.

What to Avoid in a New Business Launch Press Release?

Craft an impactful new business launch press release by steering clear of these common pitfalls

  • Jargon and Technical Language: Avoid using industry-specific jargon or technical language that may confuse readers or make your press release less accessible to a broader audience.
  • Exaggerated Claims: Steer clear of hyperbole or exaggerated claims about your business or products. Stick to factual information and avoid making unrealistic promises.
  • Overloading with Details: While it’s important to provide information, avoid overwhelming the reader with excessive details. Focus on the most relevant and interesting aspects of your business launch.
  • Negative Language or Criticism: Refrain from using negative language, criticism of competitors, or controversial statements. Maintain a positive and professional tone throughout the press release.
  • Lack of Contact Information: Don’t forget to include clear and easily accessible contact information for media inquiries. Failing to do so can hinder journalists’ ability to reach out for further details.

How To Format a New Business Launch Press Release?

  1. Headline
  2. Subheadline (Optional)
  3. Dateline
  4. Introduction
  5. Body
  7. Contact Information
  8. Boilerplate

Organize your new business launch press release effectively by incorporating essential elements like headline, introduction, quotes, and contact information.

  1. Headline: Use a bold and eye-catching headline at the top of the page, typically in uppercase letters.
  1. Subheadline (Optional): Provide a subheadline below the main headline to offer additional context or intrigue.
  1. Dateline: Start with a dateline that includes the city, state, and date of the press release.
  1. Introduction: Begin with an engaging opening paragraph that summarizes the most crucial information about your business launch.
  1. Body: Organize the body of the press release into several paragraphs, with each paragraph covering a different aspect of your new business launch.
  2. Quotes: Insert quotes from key individuals, such as the CEO or founders, within the body of the press release. Place quotes in quotation marks and attribute them to the appropriate source.
  1. Contact Information: Include a “For Media Inquiries” section with the name, email address, and phone number of a spokesperson or media contact person.
  1. Boilerplate: End the press release with a boilerplate section that provides a brief overview of your company, including its history, mission, and relevant links (e.g., website, social media profiles).

When to Publish a Press Release For Your New Business Launch?

Your New Business Launch press release should be published around two weeks prior to the launch’s official release date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences. Make sure your press release is within the 350-450-word range and features an attention-grabbing headline. This approach ensures that your business launch gains the necessary media coverage and generates anticipation among potential users

New Business Launch Press Release Template

[Your Company Logo]

[Company Name] Proudly Unveils [New Business Name] – [A Catchy Tagline or Mission Statement]

CITY, DATE] – [Company Name], a trailblazer in the [industry/sector], is excited to announce the official launch of its latest venture, [New Business Name]. This momentous occasion marks the beginning of a new era for the company and signifies its commitment to driving innovation and excellence in [industry/sector].

[Provide a brief overview of the new business and its primary mission or purpose. Describe the unique value it brings to customers or the industry.]

[Highlight the ways in which the new business aims to elevate industry standards, solve challenges, or cater to unmet needs.]

The grand launch event, scheduled for [Event Date] at [Event Venue], promises to be an unforgettable affair. Attendees will have the opportunity to:

[List key activities or highlights of the launch event]

The grand launch event, scheduled for [Event Date] at [Event Venue], promises to be an unforgettable affair. Attendees will have the opportunity to:

[List key activities or highlights of the launch event]

“We are beyond thrilled to present [New Business Name] to the world,” said [Your Name], [Your Title] at [Company Name]. “This launch represents a significant milestone in our journey as we strive to make a positive impact on [industry/sector] and redefine what’s possible.”

[Company Name]’s unwavering commitment to excellence and its drive to deliver innovative solutions have been instrumental in the creation of [New Business Name]. The launch event will not only showcase the capabilities of the new venture but also celebrate the dedication and hard work of the entire team.

The anticipation is building, and [Company Name] welcomes all industry leaders, partners, stakeholders, media, and supporters to join in celebrating this auspicious occasion.

For more information about [New Business Name] and the launch event, please visit [Website URL or Landing Page].

About [Company Name]:
Include a brief overview of your company’s background, its notable achievements, and its mission to contribute to the industry or community.]

For media inquiries, please contact:

[Your Name]
[Your Title]
[Company Name]
Phone: [Your Phone Number]
Email: [Your Email Address]
Website: [Your Website]


Related: Press Release Template

New Business Press Release Example

[SGC Solutions Logo]

SGC Solutions Poised to Transform the Renewable Energy Sector

[CITY, DATE] – SGC Solutions, a dynamic and innovative company, proudly announces its official entry into the Renewable Energy sector. With a strong commitment to sustainability and a passion for driving clean energy initiatives, SGC Solutions is set to revolutionize the Renewable Energy industry with its groundbreaking solutions and unwavering dedication to environmental stewardship.

SGC Solutions is a cutting-edge Renewable Energy company that aims to accelerate the adoption of clean energy solutions worldwide. With a team of industry experts and a focus on research and development, SGC Solutions is at the forefront of driving a greener and more sustainable future.

SGC Solutions offers a comprehensive range of renewable energy solutions, including solar, wind, and bioenergy, tailored to the specific needs of clients.

The company’s advanced technologies and innovative approach to clean energy ensure optimal performance and efficiency.

SGC Solutions’ comprehensive suite of clean energy solutions empowers businesses and communities to transition to renewable energy sources, significantly reducing their carbon footprint and contributing to a greener planet.

“We are thrilled to introduce SGC Solutions to the world,” said Sarah Johnson, CEO of SGC Solutions. “Our mission is to make clean energy accessible, reliable, and economically viable for a sustainable future.”

SGC Solutions’ launch represents a significant milestone in the company’s journey, celebrating the hard work, dedication, and collective vision of the entire team. The company’s innovative spirit and relentless pursuit of excellence have been integral in the development of its cutting-edge clean energy solutions.

For more information about SGC Solutions and its offerings, please visit www.sgcsolutions.com.

About SGC Solutions:
SGC Solutions is a visionary Renewable Energy company dedicated to transforming the clean energy landscape through innovative solutions and exceptional customer service. With a strong focus on sustainability and a commitment to making a positive impact, SGC Solutions is poised to lead the way in Renewable Energy advancements.

For media inquiries, please contact:

John Smith
Chief Marketing Officer
SGC Solutions
Phone: (555) 123-4567
Email: john.smith@sgcsolutions.com
Website: www.sgcsolutions.com


Other Types of Press Releases

How To Distribute Your New Business  Press Release

One thing is to write a great press release for your new company, another thing is to have it published where it really matters.

You can explore different strategies in publishing your press release and start creating some buzz around your new business

Press Release Distribution Services

One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.

With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.

Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your business.

Related: Press Release Distribution Services

Find Journalist/Media Contacts

Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your business or idea to them and have them publish your story.

While this can take time, it can be very rewarding as well.

Using this approach means you can use different tactics to get a journalist to write about your new product.

Pitch Your Story to Journalists

Crafting a compelling pitch is essential to capture the interest of journalists for your new company press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience

It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your business. Focus on unique aspects or highlights of the event, such as special guest speakers, performances, activities or any other remarkable aspects that make your story newsworthy.

Provide supporting resources by attaching to your business press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your company’s event can inspire and engage their readers, making them eager to cover your new business story.


Now you have the essential knowledge for crafting an impactful new business press release and distributing it successfully. In summary, remember that a compelling product press release for a new company includes an attention-grabbing headline showcasing unique benefits and features. 

Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your product is worth discussing and generating excitement. For maximum impact, include the story behind your business, what sets you apart from the competition and your unique selling point as well.


How Can I distribute my New Business press release?

You can distribute a New Business press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your new product to the market.

What is the purpose of a press release for a New Business?

A New Business press release is written to announce a new business to the market and make the news available to journalists or news sites.

Companies use press releases in many ways and one of these ways is to announce a New Business. Doing this can will help you quickly get the word out about your new business giving you speed in getting this done. 

How do you craft a New Company press release?

To write a press release for a new company, craft an attention-grabbing headline, provide a concise product description with unique selling points, include quotes from key company personnel, add visuals, and include a clear call-to-action. Format the press release properly, proofread for errors, and distribute it to relevant media outlets.

When should I write and distribute a press release for my new business?

Ideally, you should write and distribute the press release around the time of your new business’s official launch or opening date. This allows media outlets and potential customers to learn about your startup and its offerings at the beginning of your journey.

What information should I include in my new business press release?

Your new business press release should include key details such as the company name, founding date, location, a brief overview of your business’s mission and vision, the products or services offered, and the unique value proposition. Also, include contact information for media inquiries.

How can I ensure my new business press release stands out to the media and readers?

To make your press release stand out, focus on the unique aspects of your business and its offerings. Highlight what sets your startup apart from competitors and emphasize any innovative or industry-disruptive features. Keep the press release concise, well-structured, and error-free to maintain a professional appearance.

Other Types of Press Release: