A sports press release helps you share your story and let the world know what your sports event is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.

Launching a sports event is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted sports press release can be the key to generating buzz, attracting media attention, and engaging potential users.

What is a Sports Press Release?

A sports press release is a brief public announcement by a sports company to introduce a sporting event or competition to the market. It provides essential details about the events features, platform availability, and its benefits to users. A sports press release should follow the standard AP style format and stay within 350-450 words.

The purpose of a sporting event press release is to inform the media, fans, and potential attendees about the event while generating anticipation and interest. A press release written for your sporting event can help you generate media attention giving you quick traction and brand trust as well.

A well-structured sporting event press release should emphasize on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the Event is all about, Why the event is newsworthy, Who organized the event and Who the target audience is, Where it will take place and When it will occur.

The “Why” is more like the unique selling point (USP) of the event and the unique aspect.

The “Where” should focus on where the event will take place, including the venue name, address, and any additional location details.

The “What” should focus on what the sporting event is all about, including the type of sport, teams or athletes involved, and any special features or competitions.

The “Who” should focus on the name of the organization sponsoring the event and who the key participants or athletes are. This section can also include information about notable guests or dignitaries expected to attend. 

The “When” should focus on when the the sporting event will occur, specifying the date and time. It’s essential to include details about any pre-event activities or ceremonies.

To effectively craft a compelling story for your sporting event and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option, will help you control the tone of voice of your PR and save you cost as well.

In this article you will learn how to write a press release for your sports event like an expert saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.

Related: Press Release Examples

How To Write a Sports Press Release Step-by-Step?

  1. Start with a Catchy Headline.
  2. Provide Key Information First.
  3. Follow the Inverted Pyramid Style.
  4. Offer Context and Background.
  5. Include Quotes and Comments.
  6. Highlight Unique Story Angles.
  7. Conclude with Contact Information.

  1. Start with a Catchy Headline

Begin your sports press release with a compelling headline that grabs the reader’s attention. Make it concise, engaging, and relevant to the sporting event or news you’re announcing.

  1. Provide Key Information First

In the opening paragraph, include the most critical details of the sports event, such as the event’s name, date, location, and primary participants or teams. This allows readers to quickly understand the essence of the news.

  1. Follow the Inverted Pyramid Style

Organize the information in your press release in descending order of importance, following the inverted pyramid style. Put the most crucial information at the beginning and gradually provide additional details in subsequent paragraphs.

  1. Offer Context and Background

Use the body of the press release to provide context, background information, and any relevant statistics or historical context about the sporting event. This helps the reader understand the significance of the news.

  1. Include Quotes and Comments

Incorporate quotes from key figures involved in the event, such as athletes, coaches, or organizers. These quotes add authenticity and personal perspective to your press release.

  1. Highlight Unique Story Angles

Identify and emphasize any unique or interesting angles related to the sports event. This could include human-interest stories, records being broken, rivalries, or the impact of the event on the community.

  1. Conclude with Contact Information

Close your sports press release by providing contact information for media inquiries. Include the name, email, and phone number of a designated spokesperson or media contact who can provide further details or interviews.

Remember to add the following key standard elements to your sports press release: headline, dateline, lead, body, company details & media contact information. When writing a mobile app press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.

What to Avoid in a Sports Press Release?

Craft an impactful sporting event press release by steering clear of these common pitfalls

  • Excessive Jargon: Avoid using overly technical or sports-specific terminology that may confuse or alienate readers who are not familiar with the sport.
  • Fluff and Filler: Avoid including irrelevant or excessive details that do not contribute to the main message of the press release. Keep it concise and to the point.
  • Errors and Inaccuracies: Avoid factual errors, inaccuracies, and typos in your press release. Double-check all information for correctness.
  • Lack of Timeliness: Avoid issuing press releases too late, missing the opportunity for media coverage, or too early, causing readers to lose interest before the event takes place.
  • Neglecting Contact Information: Avoid forgetting to include clear and easily accessible contact information for media inquiries. Lack of contact details can hinder follow-up and coverage.

How To Format a Sports Press Release?

  1. Header
  2. Release Date
  3. Headline
  4. Subheadline (Optional)
  5. Dateline
  6. Body Text
  8. Boiler plate and contact information

Organize your mobile app launch press release effectively by incorporating essential elements like headline, introduction, app details, quotes, and contact information.

  1. Header: Begin with your organization’s letterhead, including your logo and contact information, typically placed at the top of the page.
  1. Release Date: Include the date of the press release, aligned to the left margin.
  1. Headline: Create a compelling headline that summarizes the main news or event. Center this text and make it bold.
  1. Subheadline (Optional): If necessary, add a subheadline beneath the main headline to provide additional context or information. Use a slightly smaller font size.
  1. Dateline: Begin the press release with a dateline, which includes the city and state (or location) and the current date. Place this at the beginning of the first paragraph.
  1. Body Text: Organize the body of the press release using a standard format. Write in a clear, concise, and journalistic style. Use short paragraphs and double-spaced lines for readability.
  1. Quotes: Incorporate quotes from key figures involved in the event, such as athletes, coaches, or organizers. Enclose quotes in quotation marks and attribute them to the respective individuals.
  1. Boilerplate and Contact Information: At the end of the press release, provide a brief boilerplate about your organization or team. Include relevant background information, mission statement, and contact details. Beneath the boilerplate, add the name, email address, and phone number of a media contact for inquiries.

When to Publish a Press Release For Your Sporting Event?

Your Sports press release should be published around two weeks prior to the event’s release date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences. Make sure your press release is within the 350-450-word range and features an attention-grabbing headline. This approach ensures that your event gains the necessary media coverage and generates anticipation among potential users.

Sports Press Release Template

[Your Sports Organization/Team Logo]

[Sports Organization/Team Name] Unveils [Sports Event/News]: [Event/News Headline]

[CITY, DATE] – [Sports Organization/Team Name], a leading force in the world of [Sport], proudly announces the exciting [Sports Event/News] that promises to captivate fans and ignite the passion for [Sport]. This [Sports Event/News Headline] represents a significant milestone in our journey, and we are thrilled to share the exhilarating details with sports enthusiasts worldwide.

Introducing [Sports Event/News]:

[Provide a brief overview of the sports event or news, highlighting its significance and the emotions it evokes for fans and participants.]

[Provide a brief overview of the sports event or news, highlighting its significance and the emotions it evokes for fans and participants.]

Key Details:

[Include essential event details such as date, time, and location for sports events. For sports news, provide concise information about the news topic.]

The Road to Glory:

[Share a compelling narrative about the journey leading up to the sports event or how the sports news came to fruition. Capture the excitement and anticipation surrounding the event or news.]

“We are delighted to unveil [Sports Event/News] to the world,” said [Spokesperson/Key Figure’s Name], [Designation/Title] at [Sports Organization/Team Name]. “This moment represents the dedication and hard work of our athletes, staff, and supporters, and we can’t wait to witness the unforgettable moments that await us.”

[Sports Organization/Team Name]’s commitment to excellence and its passion for the sport have been instrumental in curating this remarkable [Sports Event/News]. We invite all sports enthusiasts to join us on this thrilling journey.

[Include additional details about the event’s or news’ significance, participants, special guests, or any unique features.]

For more information about [Sports Event/News], please visit [Website URL or Landing Page].

About [Sports Organization/Team Name]:
[Provide a brief overview of your sports organization or team, including its achievements, mission, and dedication to the sport.]

For media inquiries, please contact:
[Your Name]
Chief Marketing Officer/[Your Title]
[Sports Organization/Team Name]
Phone: [Your Phone Number]
Email: [Your Email Address]
Website: [Your Website]


Related: Press Release Template

Sports Press Release Example

Champion City  Logo

Champion City Strikers Unveils Exciting New Season Schedule and Star Player Signings

CITYVILLE, DATE – Champion City Strikers, a prominent force in the world of soccer, is delighted to announce the highly-anticipated schedule for the upcoming 2023-2024 season and the signing of two remarkable players to bolster its roster. As fans eagerly anticipate thrilling matches, Champion City Strikers gears up to leave its mark on the soccer arena with a perfect blend of skill, strategy, and determination.

Champion City Strikers kick off the season with an electrifying home game on [Opening Match Date] against fierce rivals Cityville Titans. The schedule includes several key matches against top-tier teams, promising an adrenaline-fueled competition that will keep fans on the edge of their seats until the final whistle.

Champion City Strikers kick off the season with an electrifying home game on [Opening Match Date] against fierce rivals Cityville Titans. The schedule includes several key matches against top-tier teams, promising an adrenaline-fueled competition that will keep fans on the edge of their seats until the final whistle.

Striker [Player One’s Name], renowned for their goal-scoring prowess and impressive international track record, joins Champion City Strikers from [Previous Club]. Their dynamic style and versatility make them a valuable asset to the team’s forward line.

Midfielder [Player Two’s Name], known for their exceptional passing skills and tactical acumen, makes a significant addition to Champion City Strikers’ midfield. [Player Two’s Name] arrives from [Previous Club], eager to contribute their expertise to the team’s success.

“We are excited about the prospects of the upcoming season,” said Sarah Roberts, President of Champion City Strikers. “The new signings bring a perfect balance of experience and talent to our squad, enhancing our chances of competing at the highest level.”

Champion City Strikers’ commitment to nurturing homegrown talent and fostering a culture of sportsmanship and camaraderie continues to be the cornerstone of the club’s success. The unwavering support of our loyal fans further motivates the players to perform at their best and uphold the club’s legacy on and off the field.

For more information about Champion City Strikers and the 2023-2024 season, please visit www.championcitystrikers.com.

About Champion City Strikers:
Champion City Strikers is a revered soccer club with a rich history of accomplishments in the soccer world. From promoting grassroots soccer to competing at elite levels, Champion City Strikers remains committed to inspiring fans and developing future soccer stars.

For media inquiries, please contact:
John Robinson
Chief Marketing Officer
Champion City Strikers
Phone: (555) 123-4567
Email: john.robinson@championcitystrikers.com
Website: www.championcitystrikers.com


Football Press Release Example

City United FC Logo

City United FC Appoints Renowned Coach Michael Roberts as New Head Coach for the Football Team

CITYVILLE, DATE – City United FC, a leading sports organization with a rich legacy in football excellence, is excited to announce the appointment of Michael Roberts as the new head coach for its esteemed football team. The addition of Coach Roberts represents a significant milestone in the club’s journey, as it continues to build on its legacy of success and strive for greatness on the football field.

Coach Michael Roberts brings an illustrious coaching career and a wealth of experience to City United FC. With a remarkable track record of transforming teams into champions, Coach Roberts is set to lead City United FC’s football team to new heights.

Coach Roberts expressed his enthusiasm about joining City United FC and shared his vision for the team’s future. “I am honored to become a part of the City United FC family and work with this talented group of players,” said Coach Roberts. “Together, we will focus on a dynamic and attacking style of football that emphasizes teamwork, determination, and winning spirit in every match.”

“We are thrilled to welcome Coach Michael Roberts to our football family,” said Sarah Thompson, President of City United FC. “His exceptional coaching acumen and dedication to player development align perfectly with our club’s philosophy.”

Coach Roberts’ appointment has generated considerable excitement among fans and the football community, setting the stage for a thrilling and competitive season.

About City United FC:
City United FC is a prestigious sports organization with a rich history of excellence in various sports, including football. Committed to nurturing talent and fostering a strong sporting community, City United FC continues to inspire athletes and sports enthusiasts alike.

For media inquiries, please contact:
David Wilson
Chief Marketing Officer
City United FC
Phone: (555) 789-1234
Email: david.wilson@cityunitedfc.com
Website: www.cityunitedfc.com


Other Types of Press Releases

Related: Press Release Examples

How To Distribute Your Sports Press Release

One thing is to write a great press release for your sporting event, another thing is to have it published where it really matters.

You can explore different strategies in publishing your press release and start creating some buzz around your sporting event.

Press Release Distribution Services

One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.

With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.

Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your sporting event.

Related: Press Release Distribution Services

Find Journalist/Media Contacts

Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your sporting event to them and have them publish your story.

While this can take time, it can be very rewarding as well.

Using this approach means you can use different tactics to get a journalist to write about your sports event.

Pitch Your Story to Journalists

Crafting a compelling pitch is essential to capture the interest of journalists for your sports press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.

It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your business. Focus on unique aspects or highlights of the event, such as special competitions, performances, activities or any other remarkable aspects that make your story newsworthy.

Provide supporting resources by attaching to your sports press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your sport’s event can inspire and engage their readers, making them eager to cover your new business story.


Now you have the essential knowledge for crafting an impactful sports press release and distributing it successfully. In summary, remember that a compelling sport press release for a sporting event includes an attention-grabbing headline showcasing unique benefits and features. 

Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your event is worth discussing and generating excitement. For maximum impact, include the story behind your sporting event, what sets you apart from the competition and your unique selling point as well.


  • How Can I distribute my Sports press release?

You can distribute a Sports press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your sports event to the market.

What is the purpose of a press release for a Sporting Event?

A Sports event press release is written to announce a sporting event to the market and make the news available to journalists or news sites.

Organizations use press releases in many ways and one of these ways is to announce a Sports event. Doing this can help you quickly get the word out about your sports event giving you speed in getting this done. 

How do you craft a Sports press release?

To write a press release for sports, craft an attention-grabbing headline, provide a concise product description with unique selling points, include quotes from key company personnel, add visuals, and include a clear call-to-action. Format the press release properly, proofread for errors, and distribute it to relevant media outlets.

How can I make my sports press release stand out from others?

To make your sports press release stand out, focus on unique angles, captivating storytelling, and engaging media elements like images or videos. Highlight the significance and impact of the news or event to pique media and audience interest.

Should I target specific media outlets or send the press release to a broader audience?

It depends on your goals and the scope of the sports news or event. Consider targeting sports-specific media outlets and local publications to reach a relevant audience, but also distribute to broader news platforms for wider coverage.

How important are quotes in a sports press release?

Quotes add credibility and authenticity to a sports press release. Including quotes from players, coaches, or team representatives provides insights and personal perspectives that can resonate with the audience.

Other Types of Press Release