A new CEO press release helps you share your story and let the world know what your new CEO appointment is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.

Announcing a new CEO is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted new CEO press release can be the key to generating buzz, attracting media attention, and engaging potential users.

What is a New CEO Press release?

A New CEO press release is a brief public announcement by a company to formally introduce a new Chief Executive Officer to the public, stakeholders, and the media. It provides essential details about the CEO’s name, professional background, and the reasons behind their appointment. A New CEO press release should follow the standard AP style format and stay within 350-450 words.

The purpose of a New CEO announcement press release is to inform the public and media about the CEO transition. A press release written for your New CEO announcement can help you generate media attention giving you quick traction and brand trust as well.

A New CEO press release should emphasize on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the transition is all about, Why the transition is newsworthy, Who initiated the transition move and Who the target audience is, Where the event will take place and When the new CEO will resume duties.

The “Why” is more like the unique selling point (USP) of the news, it emphasizes what makes this appointment noteworthy.

The “What” focuses on the significance of the CEO’s appointment and outlines their key responsibilities.

The “Where” signifies the company’s headquarters or primary locations. It may also touch upon the company’s global presence and reach if relevant to the CEO’s role.

The “Who” should provides the CEO’s name, highlighting their qualifications, prior roles, and expertise.

The “When” specifies the date of the CEO’s official commencement in their new role. It provides a timeline for when stakeholders and the public can expect to see the CEO’s impact on the company.

To effectively craft a compelling story for your new CEO announcement and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option, will help you control the tone of voice of your PR and save you cost as well.

In this article you will learn how to write a press release for your new CEO announcement like an expert saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.

Related: Press Release Examples

How To Write a New CEO Press Release Step-by-Step?

  1. Identify Key Message
  2. Craft Headline
  3. Write the Body
  4. Include Supporting Info
  5. Quotes and Statements
  6. Boilerplate and Contact Info
  7. Proofread and Distribute
  1. Identify the Key Message

Determine the primary message or announcement you want to convey. This could be the appointment of a new CEO, a major strategic initiative, financial results, or any other significant news.

  1. Craft a Compelling Headline

Create a clear and attention-grabbing headline that encapsulates the key message. Keep it concise, informative, and engaging.

  1. Write the Body

In the first paragraph, provide a brief overview of the news and its importance. Subsequent paragraphs should include additional details, quotes from the outgoing and incoming CEOs (if applicable), and any relevant background information.

  1. Include Supporting Information

Incorporate relevant facts, statistics, and context that support the news. Use data and evidence to reinforce the significance of the announcement.

  1. Quotes and Statements

Include quotes from the new CEO, outgoing CEO, and other relevant stakeholders such as board members or key executives. These quotes should add authenticity and perspective to the announcement.

  1. Boilerplate and Contact Information

Include a brief company description (boilerplate) at the end of the press release, along with contact information for media inquiries. Ensure that this information is up-to-date.

  1. Proofread and Distribute

Carefully proofread the press release for errors in grammar, punctuation, and clarity. Once it’s polished and finalized, distribute it through appropriate channels, such as newswire services, your company website, and social media. Be prepared to respond to media inquiries promptly.

Remember to add the following key standard elements to your new CEO appointment press release: headline, dateline, lead, body, company details & media contact information. When writing a new CEO press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.

What to Avoid in a New CEO Appointment Press Release?

Craft an impactful new CEO press release by steering clear of these common pitfalls

  • Ambiguity: Don’t leave room for misinterpretation or confusion about the CEO appointment. Be clear and straightforward in your messaging.
  • Overhyping: Avoid exaggerating the qualifications or impact of the new CEO. Be honest and realistic about their role and expectations.
  • Omitting Key Details: Don’t leave out crucial information or context about the appointment, such as the reason for the change or the new CEO’s background.
  • Neglecting Internal Communication: Don’t forget to communicate the news internally to employees before it becomes public. Employees should hear about the CEO appointment from the company first.
  • Ignoring the Follow-up: After the press release, don’t neglect to monitor media coverage and be prepared to address any questions or concerns that may arise. Communication shouldn’t end with the release; it should be an ongoing process.

How To Format a New CEO Press Release?

  1. Headline
  2. Dateline
  3. Introduction Paragraph
  4. Body
  5. Quotes and Statements
  6. Boilerplate
  7. Contact Information
  8.  “###” 

Organize your new CEO appointment press release effectively by incorporating essential elements like headline, introduction, quotes, and contact information.

  1. Headline: Create a clear and attention-grabbing headline that summarizes the CEO appointment or news in a few words.
  2. Dateline: Include the date and location where the press release is issued.
  3. Introduction Paragraph: Begin with a brief introductory paragraph that provides an overview of the CEO appointment and its significance.
  4. Body: Organize the main content into multiple paragraphs, providing additional details about the appointment, background information, and quotes from key individuals.
  5. Quotes and Statements: Insert quotes from the new CEO, outgoing CEO (if applicable), and other relevant stakeholders. Format these as separate paragraphs with quotation marks.
  6. Boilerplate: Add a boilerplate paragraph about your company, including a brief description of its history, mission, and any essential background information. This section should remain consistent across all press releases.
  7. Contact Information: Include contact details for media inquiries at the end of the press release, typically including a media relations contact’s name, phone number, and email address.
  8. ###: To signify the end of the press release, add “###” or “-30-” centered or aligned to the right side of the page.

When to Publish a Press Release For Your New CEO Announcement?

Your New CEO press release should be published around two weeks prior to the official appointment date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences. Make sure your press release is within the 350-450-word range and features an attention-grabbing headline.

This approach ensures that your news gains the necessary media coverage and generates anticipation among potential users.

New CEO Press Release Template

[Your Company Logo]
[Company Name] Welcomes [New CEO’s Full Name] as New Chief Executive Officer
[City, State] – [Company Name], a leading [industry/sector] company, is thrilled to announce the appointment of [New CEO’s Full Name] as its new Chief Executive Officer (CEO), effective [start date].

[New CEO’s Last Name], an accomplished and visionary leader, brings a wealth of experience to [Company Name]. With a proven track record of driving growth and innovation in the [industry/sector], [New CEO’s Last Name] is poised to lead [Company Name] into a new era of success.

[Quote from Board Chair or Executive]:

“We are delighted to welcome [New CEO’s Last Name] as our new CEO. [His/Her] exceptional leadership skills, strategic insights, and deep industry knowledge make [him/her] the ideal choice to lead [Company Name]. We have great confidence in [his/her] ability to steer the company towards even greater achievements in the future.”

In [New CEO’s Last Name]’s previous role as [Previous Position], [he/she] successfully [mention key achievements or projects]. [His/Her] commitment to [mention any notable values or principles] aligns perfectly with [Company Name]’s core values, making [him/her] an excellent cultural fit for the organization.

[New CEO’s Last Name]’s enthusiasm for embracing cutting-edge technologies and fostering a culture of innovation will be instrumental in driving [Company Name]’s continued growth and market leadership. Under [his/her] guidance, we are confident that [Company Name] will reach new heights and create lasting value for all stakeholders.

[New CEO’s Last Name]’s vision for the company centers around [briefly mention key strategic priorities or areas of focus]. With this clear direction, [Company Name] is poised to tackle the challenges of the ever-evolving [industry/sector] landscape and capitalize on emerging opportunities.

About [Company Name]:
[Provide a brief overview of the company, its history, key accomplishments, and its position in the market.]
About [New CEO’s Last Name]:
[Briefly describe the incoming CEO’s professional background, notable achievements, and leadership qualities.]

Please join us in extending a warm welcome to [New CEO’s Last Name] as [he/she] embarks on this exciting journey as our CEO. We look forward to an era of continued growth, innovation, and success under [his/her] leadership.
For media inquiries or more information, please contact:
[Your [Company Name]Name]
[Your Title]
[Contact Information]

Related: Press Release Template

New CEO Press Release Example

[Your Company Logo]


FRC LLC Appoints Michael Turner as New CEO to Lead the Company into a Promising Future

NEW YORK, July 30, 2023 – FRC LLC, a trailblazing leader in the technology solutions industry, is thrilled to announce the appointment of Michael Turner as its new Chief Executive Officer (CEO), effective August 15, 2023. With a proven track record of driving growth and innovation in the technology sector, Mr. Turner brings a wealth of experience and expertise that will undoubtedly propel FRC LLC to new heights.

Michael Turner is a visionary leader with over 20 years of executive leadership experience. His strategic acumen, coupled with a deep understanding of market dynamics, will play a pivotal role in navigating FRC LLC through the ever-changing landscape of technology solutions. Having served as the Chief Operating Officer at a Fortune 500 tech firm, Michael successfully led a dynamic team, resulting in an impressive 30% year-on-year revenue growth.

“I am truly honored to join the exceptional team at FRC LLC as the CEO,” said Michael Turner. “FRC has established itself as a pioneering force in the technology solutions industry, and I look forward to building upon its legacy of excellence. Together, we will embrace innovation, continue delivering cutting-edge solutions to our clients, and explore new opportunities for growth.”

Michael’s appointment comes at a crucial juncture for FRC LLC as the company continues to solidify its position as an industry leader. His vision for the future, strong commitment to customer satisfaction, and dedication to fostering a culture of collaboration and inclusion align perfectly with the values that FRC LLC holds dear.

“We are thrilled to welcome Michael Turner as our new CEO,” said John Smith, Founder and Chairman of FRC LLC. “His proven leadership and transformative approach will undoubtedly steer FRC LLC toward even greater success. We have full confidence in his ability to drive innovation, expand our market presence, and lead FRC LLC to achieve new milestones.”

The entire FRC LLC team extends their heartfelt appreciation to outgoing CEO, Emily Johnson, for her exceptional leadership and contributions to the company’s growth and success over the past decade.

About FRC LLC:

FRC LLC is a dynamic and innovative technology solutions company that has been at the forefront of revolutionizing business operations. Our commitment to excellence, customer-centric approach, and passion for innovation have made us a trusted partner for businesses across various industries. With a focus on delivering high-quality software solutions and fostering lasting relationships, FRC LLC continues to set new standards in the technology solutions landscape.

For media inquiries or more information about FRC LLC, please contact:

Jennifer Lee

Public Relations Manager


Phone: (555) 555-5555

[Your Company Logo]



New Ceo Announcement Sample

[Company Name] Appoints [New CEO Name] as Chief Executive Officer

[CITY, STATE] – [Company Name], a leading [industry/sector] company, is pleased to announce the appointment of [New CEO Name] as its new Chief Executive Officer, effective [Effective Date].

[New CEO Name] brings a wealth of experience and a proven track record of success in the [industry/sector] field. With a distinguished career spanning over [X] years, [New CEO Name] has held various leadership positions at prominent companies and has consistently demonstrated exceptional vision, strategic acumen, and a passion for driving innovation.

“We are thrilled to welcome [New CEO Name] as our new CEO,” said [Current Chairman/Founder Name], [Position] of [Company Name]. “His/her outstanding leadership and expertise will be invaluable in guiding [Company Name] through its next phase of growth and development.”

[New CEO Name] expressed excitement about joining [Company Name] and the opportunity to work with the talented team. “I am honored to be chosen as the CEO of [Company Name], a company with a remarkable history of delivering excellence to its customers and making a positive impact in the [industry/sector]. Together, we will build on this strong foundation, capitalize on new opportunities, and chart a path of sustained success.”

[New CEO Name] replaces [Outgoing CEO Name], who has served as CEO since [Start Date of Outgoing CEO]. [Outgoing CEO Name] played a pivotal role in [Company Name]’s growth and achievements during his/her tenure, and the company extends its gratitude for his/her significant contributions.

About [Company Name]:

[Company Name] is a [brief description of the company’s core business and achievements]. Since its inception in [Year Founded], [Company Name] has been a leader in [industry/sector], serving [target market or customer base] with cutting-edge products/services and a commitment to excellence.

Please join us in welcoming [New CEO Name] to the [Company Name] family. We are confident that under his/her leadership, [Company Name] will continue to thrive and reach new heights.


For more information, please contact:

[Media Contact Name]
[Company Name]
Phone: [Contact Number]
Email: [Contact Email]

[Company Website URL]

[End of Press Release]

Note: In a real-world announcement, you would customize the information, such as the company name, CEO’s name, effective date, location, industry/sector, and other specific details relevant to your company. Additionally, ensure the accuracy and legality of the information before releasing the official announcement.


Other Types of Press Releases

How to Write New CEO Press Release

  1. Start with a compelling headline.
  2. Begin with an engaging introduction.
  3. Provide CEO’s background, experience, and qualifications.
  4. Clearly state the key announcement.
  5. Include impactful quotes from the CEO.
  6. Highlight CEO’s value proposition and how it benefits the company.
  7. Use supporting facts to add credibility and context.
  8. End with a call to action and contact information.

Related: Press Release Examples

How To Distribute Your New Director Press Release

One thing is to write a great press release for your new CEO announcent, another thing is to have it published where it really matters.

You can explore different strategies in publishing your press release and start creating some buzz around your new CEO announcement.

Press Release Distribution Services

One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.

With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.

Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your sporting event.

Related: Press Release Distribution Services

Find Journalist/Media Contacts

Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your announcement event to them and have them publish your story.

While this can take time, it can be very rewarding as well.

Using this approach means you can use different tactics to get a journalist to write about your new CEO announcement.

Pitch Your Story to Journalists

Crafting a compelling pitch is essential to capture the interest of journalists for your new CEO announcement press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.

It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your announcement. Focus on unique aspects or highlights of the event, such as proven track record of driving growth and innovation or any other remarkable aspects that make your story newsworthy.

Provide supporting resources by attaching to your new CEO announcement, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your announcement can inspire and engage their readers, making them eager to cover your story.


Now you have the essential knowledge for crafting an impactful new CEO press release and distributing it successfully. In summary, remember that a compelling press release for a new CEO announcement includes an attention-grabbing headline showcasing unique benefits and features. 

Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your event is worth discussing and generating excitement. For maximum impact, include the story behind your new CEO announcement, what sets you apart from the competition and your unique selling point as well.


  • How Can I distribute my New CEO press release?

You can distribute a New CEO press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your CEO announcement to the market.

  • What is the purpose of a press release for a New CEO Announcement?

A New CEO press release is written to announce a New CEO and make the news available to journalists or news sites.

Organizations use press releases in many ways and one of these ways is to announce a New CEO. Doing this can help you quickly get the word out about your annoucement giving you speed in getting this done. 

  • How do you craft a New CEO press release?

To write a press release for a New CEO, craft an attention-grabbing headline, provide a concise product description with unique selling points, include quotes from key company personnel, add visuals, and include a clear call-to-action. Format the press release properly, proofread for errors, and distribute it to relevant media outlets.

  • How can I make the CEO press release engaging and captivating?

To make the press release stand out, use clear and concise language, focus on the CEO’s unique qualities and accomplishments, and emphasize the positive impact they will have on the company’s future.

Other Types of Press Release