A new app launch press release helps you share your story and let the world know what your mobile app is all about, what makes it different and your visions as well.
Launching a mobile app is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted mobile app launch press release can be the key to generating buzz, attracting media attention, and engaging potential users
What is a Mobile App Launch Press Release?
A new app press release is a brief public announcement by a company to introduce a new mobile application to the market. It provides essential details about the app’s name, features, platform availability, and its benefits to users. A mobile App press release should follow the standard AP style format and stay within 350-450 words.
The purpose of a mobile app launch press release is to inform the public, media, and potential users about the app’s launch and encourage downloads and engagement.
A press release written for your mobile app can help you generate media attention giving you quick traction and brand trust as well.
A new mobile app press release should emphasize on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the App is all about, Why the App is newsworthy, Who published the app and Who the target audience is, Where it can be downloaded and When it will be available on app stores
The “Why” is more like the unique selling point (USP) of the App and the problem it solves.
The “Where” should focus on which platform the app can be downloaded. This should be either Playstore or Apple AppStore.
The “Who” should focus on the name of the publisher and their antecedents. If you are the publisher of a popular app, you will want to ride on that popularity by mentioning that in the press release. The Who can also touch on the target audienc of the App.
The “When” should focus on when the app will be available for download.
To effectively craft a compelling story for your new app launch and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option, will help you control the tone of voice of your PR and save you cost as well.
In this article you will learn how to write a press release for your new app launch like an expert saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.
Related: Press Release Examples
How To Write a New App Press Release Step-by-Step?
- Create an Attention-Grabbing Headline
- Introduce Your App
- Highlight Key Features
- Provide User Benefits
- Include Visuals
- Add Download Links
- Use Quotes
- Add Contact Information
Create an Attention Grabbing Headline
Craft a headline that immediately captures the essence of your app’s uniqueness and its value proposition. The headline should be concise while conveying the most exciting aspect of your software’s launch. A headline that is well-crafted piques curiosity and encourages your readers to delve into the press release further.
Introduce Your App
In the opening paragraph, introduce your mobile application to readers. Give a succinct summary that outlines the goal of the app, its target market, and the main issue it resolves. Give the app’s name in full and a one-sentence description of its main features.
Highlight The Key Features
Detail the standout features of your app in a way that showcases its innovation and distinctiveness. Focus on the main features that make your app stand out from other apps rather than boring your readers with an extensive list. Describe these features in a concise yet enticing manner.
Provide User Benefits
Explain the benefits that users will gain from using your app. Clearly articulate how your app makes users’ lives easier, more enjoyable, or more productive. Align these benefits with the features you highlighted earlier to demonstrate how they directly impact users’ experiences.
Include Visuals
Incorporate screenshots or images that offer a visual representation of your app’s interface and functionality. Visuals do not only break up the text but it also provides readers with a tangible glimpse of what to expect. The press release is improved graphically by the inclusion of visual elements, which also make it simpler for readers to understand how the app is designed.
Add Download Links
Include direct download links to the respective app stores where users can access your app. You spare readers from having to jump through extra hurdles to find and download your software by including these URLs. This ease of use may increase the number of interested readers who convert.
Use Quotes
Incorporate quotes from key individuals involved in the software’s development or leadership, such as the CEO or lead developer. These quotes add a human touch to the press release and provide insight into the reasons for the app’s creation or its market value.
Add Contact Information
At the end of the press release, include contact information for media inquiries. Give journalists a contact email or phone number they can use to request interviews, further information, or explanations. The ease with which potential customers can contact you for more information is made possible by this contact information.
Remember to add the following key standard elements to your mobile app launch press release: headline, dateline, lead, body, company details & media contact information.
When writing a mobile app press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.
What to Avoid in a Mobile App Launch Press Release?
Craft an impactful app launch press release by steering clear of these common pitfalls
- Jargon Overload: Avoid complex technical terms; use simple language for broader understanding.
- Excessive Detail: Focus on key features; concise content keeps readers engaged and interested.
- Hyperbole and Hype: Be authentic; avoid exaggerated claims and maintain a balanced, credible tone.
- Lack of Clarity: Clearly explain app’s purpose and benefits to ensure immediate reader comprehension.
- Neglecting Proofreading: Check for errors; typos or mistakes undermine professionalism and message effectiveness.
How To Format a Mobile App Launch Press Release?
- Headline
- Dateline
- Introduction
- Body Text
- About the App
- Quotes
- Contact Information
- Boilerplate
Organize your mobile app launch press release effectively by incorporating essential elements like headline, introduction, app details, quotes, and contact information.
- Headline: Concise, attention-grabbing title summarizing the app’s essence and value proposition.
- Dateline: Release date and location information placed at the beginning of the press release.
- Introduction: Brief overview of the app launch, highlighting its significance and key features.
- Body Text: Elaborate on app details, benefits, and innovations. Use paragraphs for readability.
- About the App: Delve into the app’s purpose, target audience, and unique selling points.
- Quotes: Include quotes from app creators, developers, or notable individuals endorsing the app.
- Contact Information: Provide media contact details for inquiries and interviews.
- Boiler Plate: Standardized company description including background, achievements and mission.
When to Publish a Press Release For Your New Mobile App?
Your Mobile App press release should be published around two weeks prior to the app’s official release date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences. Make sure your press release is within the 350-450-word range and features an attention-grabbing headline. This approach ensures that your app launch gains the necessary media coverage and generates anticipation among potential users.
Mobile App Launch Press Release Template
[Your Mobile App Logo]
FOR IMMEDIATE RELEASE
[Company Name] Proudly Unveils [Mobile App Name]: Revolutionizing [Industry/Category]
[CITY, DATE] – [Company Name], a leading innovator in [industry/category], is delighted to announce the official launch of its latest masterpiece, [Mobile App Name]. This cutting-edge mobile application marks a significant milestone for the company and promises to redefine the way [industry/category] operates.
Introducing [Mobile App Name]:
[Mobile App Name] is a groundbreaking mobile application that empowers users to [describe the primary mission or purpose of the app]. With its user-friendly interface and robust functionalities, [Mobile App Name] is poised to revolutionize the [industry/category] landscape.
Key Features and Benefits:
[Highlight the app’s key features and how they address specific user needs]
[Emphasize any unique aspects or innovations that set the app apart from competitors]
Simplifying [Industry/Category] Like Never Before:
[Explain how the app simplifies or enhances tasks, processes, or experiences within the industry or category it serves.]
“We are thrilled to unveil [Mobile App Name] to the world,” said [Your Name], [Your Title] at [Company Name]. “With this app, we aim to empower users and drive positive change within the [industry/category].”
[Company Name]’s commitment to excellence and passion for delivering cutting-edge solutions have been instrumental in the development of [Mobile App Name]. The launch event will not only showcase the app’s capabilities but also celebrate the dedication and hard work of the entire team.
The official launch of [Mobile App Name] is scheduled for [Event Date] and will be available for download on both iOS and Android devices.
For more information about [Mobile App Name] and its launch event, please visit [App Website URL or Landing Page].
About [Company Name]:
[Include a brief overview of your company’s background, its notable achievements, and its mission to contribute to the industry or community.]
For media inquiries, please contact:
[Your Name]
Chief Marketing Officer
[Company Name]
Phone: [Your Phone Number]
Email: [Your Email Address]
Website: [Your Website]
###
Related: Press Release Template
Mobile App Launch Announcement Example
BDC Solutions Logo
FOR IMMEDIATE RELEASE
BDC Solutions Unveils Groundbreaking Mobile App – Introducing “TaskEase”
[City, Date] – BDC Solutions, a trailblazer in the software development industry, is thrilled to announce the highly anticipated launch of its latest innovation, “TaskEase.” This cutting-edge mobile application sets a new standard for productivity in the project management industry, offering users an unparalleled experience and revolutionizing the way they organize and streamline tasks.
Introducing “TaskEase”:
“TaskEase” is a game-changing mobile application that empowers users to efficiently manage and collaborate on tasks and projects. With its sleek design and seamless functionality, “TaskEase” simplifies project tracking and enhances team productivity.
Key Features and Benefits:
Intuitive task management and assignment
Real-time progress tracking and updates
Collaborative team workspace with file sharing
Deadline reminders and notifications
Advanced analytics for performance evaluation
Elevating Project Management Efficiency:
“TaskEase” streamlines project workflows, ensuring tasks are completed on time and within budget, thereby elevating productivity for businesses across various industries.
“We are beyond excited to introduce ‘TaskEase’ to the world,” said John Smith, CEO of BDC Solutions. “This app represents a significant milestone in our commitment to driving innovation and delivering solutions that redefine project management.”
BDC Solutions’ unwavering dedication to excellence and its team’s tireless efforts have been instrumental in the creation of “TaskEase.” The launch event promises to be an unforgettable experience, celebrating the hard work of our talented developers and the countless possibilities “TaskEase” brings to project teams.
The official launch of “TaskEase” is scheduled for [Event Date]. The app will be available for download on both iOS and Android platforms.
For more information about “TaskEase” and its launch event, please visit https://example.com/taskease.
About BDC Solutions:
BDC Solutions is a leading software development company known for its innovation and cutting-edge solutions. With a strong commitment to excellence and a passion for pushing boundaries, BDC Solutions continues to lead the way in the software industry.
For media inquiries, please contact:
Jane Doe
Chief Marketing Officer
BDC Solutions
Phone: [Your Phone Number]
Email: [Your Email Address]
Website: https://example.com
###
Other Types of Press Releases
- Product Launch Press Release
- Event Press Release
- Company Anniversary Press Release
- Book Launch Press Release
- Acquistion Press Release
- Merger Press Release
- New CEO Press Release
- New Store Opening Press Release Template
- Office Opening Press Release Template
- New Website Launch Press Release
How To Write a Press Release For Your Mobile App Launch
- Create an Attention-Grabbing Headline
- Introduce Your App
- Highlight Key Features
- Provide User Benefits
- Include Visuals
- Add Download Links
- Use Quotes
- Offer Contact Information
Related: Press Release Examples
How To Distribute Your New Mobile App Launch Press Release
One thing is to write a great press release for your new mobile app launch, another thing is to have it published where it really matters.
You can explore different strategies in publishing your press release and start creating some buzz around your new app.
Press Release Distribution Services
One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.
With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have youre press release published.
Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your business.
Related: Press Release Distribution Services
Find Journalist/Media Contacts
Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your software app to them and have them publish your story.
While this can take time, it can be very rewarding as well.
Using this approach means you can use different tactics to get a journalist to write about your new product.
Pitch Your Story to Journalists
Crafting a compelling pitch is essential to capture the interest of journalists for your new app press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.
It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your business. Focus on unique aspects or highlights of the app, such as its design, efficiency and productivity or any other remarkable aspects that make your story newsworthy.
Provide supporting resources by attaching to your app press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your company’s event can inspire and engage their readers, making them eager to cover your new app story.
Conclusion
Now you have the essential knowledge for crafting an impactful new mobile app press release and distributing it successfully. In summary, remember that a compelling press release for a new app includes an attention-grabbing headline showcasing unique benefits and features.
Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your new app is worth discussing and generating excitement. For maximum impact, include the story behind your new app, what sets you apart from the competition and your unique selling point as well.
FAQs
How Can I distribute my Mobile App Launch press release?
You can distribute a Mobile App launch press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your new product to the market.
What is the purpose of a press release for a Mobile App?
A Mobile App press release is written to announce a new app to the market and make the news available to journalists or news sites.
Companies use press releases in many ways and one this way is to announce a Mobile App. Doing this can help you quickly get the word out about your new product giving you speed in getting this done.
How do you craft a Mobile App Launch press release?
To write a press release for a new app, craft an attention-grabbing headline, provide a concise product description with unique selling points, include quotes from key company personnel, add visuals, and include a clear call-to-action. Format the press release properly, proofread for errors, and distribute it to relevant media outlets.
What should I include in my mobile app launch press release?
Your press release should include the app’s name, launch date, a brief overview of its purpose and key features, target audience, and download links for both iOS and Android platforms. Use visuals like screenshots or videos to enhance engagement.
How do I write an attention-grabbing headline for my app launch press release?
Craft a headline that highlights the app’s most exciting and compelling aspect. Use action-oriented language and keep it concise to pique readers’ interest and encourage them to read further.
Should I include quotes in the press release?
Yes, including quotes from app founders, developers, or early users adds authenticity and credibility to the press release. Quotes can express the team’s enthusiasm, dedication, and the app’s potential impact on users.
Other Types of Press Release
