An Art Exhibition press release helps you share your story and let the world know what your art exhibition is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.

Launching an art exhibition is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted art exhibition press release can be the key to generating buzz, attracting media attention, and engaging potential users

What is an Art Exhibition Press Release?

An Art Exhibition Press Release is a brief public announcement by a company to introduce an upcoming art event to the market. It provides details about the exhibition’s title, featured artists, event dates, venue specifics, and the thematic essence or artworks to be showcased. An Art Exhibition press release should follow the standard AP style format and stay within 350-450 words. 

The purpose of an Art Exhibition press release is to inform the public, media, and potential users about the upcoming exhibition, encouraging excitement and engagement. A press release written for your Art Exhibition can help you generate media attention giving you quick traction and brand trust as well.

An Art Exhibition press release should emphasis on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the Exhibition is all about, Why it is newsworthy, Who created it and Who the target audience is, Where it can be obtained and When it will be available.

The “What” section focuses on the exhibition’s core ideas, the types of artworks that will be on display, and the overall creative story that it wants to tell.

The “Why” is more like the unique selling point (USP) of the Art Exhibition and the significant ideas it aims to explore.

The “Where” should focus on the location that will host the exhibition,that is the gallery, cultural space, or venue that will present the artworks. 

The “Who” should focus on the list of artists contributing to the exhibition highlighting their diverse backgrounds, artistic styles, and any notable achievements

The “When” should focus on the exact dates during which art enthusiasts and the general public can experience the showcased artworks

To effectively craft a compelling story for your Art Exhibition and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option, will help you control the tone of voice of your PR and save you cost as well.

In this article you will learn how to write a press release for your Art Exhibition like an expert saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.

Related: Press Release Examples

How to Write an Art Exhibition Press Release Step-by-Step

  1. Clear and Engaging Headline
  2. Concise Introduction
  3. Artist and Exhibition Details
  4. Highlight Significant Artworks
  5. Include Quotes from Curators or Artists
  6. Event Logistics and Dates
  7. Contact Information for Inquiries
  8. Strong Call to Action
  1. Clear and Engaging Headline: Craft a captivating headline that succinctly conveys the essence of the exhibition and piques curiosity.
  1. Concise Introduction: Begin with a brief introduction that outlines the purpose and significance of the exhibition.
  1. Artist and Exhibition Details: Provide essential information about the artists involved, the theme, and the overall concept of the exhibition.
  1. Highlight Significant Artworks: Showcase key artworks or themes that define the exhibition’s uniqueness and appeal.
  2. Include Quotes from Curators or Artists: Incorporate quotes from curators, artists, or experts to offer insights and build credibility.
  1. Event Logistics and Dates: Clearly state the event’s details, including venue, dates, and timings.
  1. Contact Information for Inquiries: Include relevant contact information for media inquiries or further details.
  1. Strong Call to Action: End with a compelling call to action, encouraging readers to attend and engage with the exhibition.

Remember to add the following key standard elements to your Art Exhibition press release: headline, dateline, lead, body, company details & media contact information. When writing an Art Exhibition press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.

What to Avoid in an Art Exhibition Press Release?

Craft an impactful Art Exhibition press release by steering clear of these common pitfalls

  • Jargon Overload: Avoid using excessive art jargon that might confuse or alienate readers.
  • Unclear Theme Description: Ensure your theme and purpose are conveyed clearly without ambiguity.
  • Oversharing Details: Avoid overwhelming readers with excessive details; focus on the highlights.
  • Neglecting Artist Background: Don’t omit background information about participating artists, which adds context.
  • Ignoring Visuals: Don’t forget to include images or visuals of the artworks to engage the audience.

How To Format an Art Exhibition Press Release?

  1. Headline
  2. Date and Dateline
  3. Introduction
  4. Body 
  6. Visuals
  7. Contact Information
  8. Boilerplate

Organize your Art Exhibition press release effectively by incorporating essential elements like headline, introduction, app details, quotes, and contact information.

  1. Headline: Create an attention-grabbing headline that encapsulates the exhibition’s essence.
  2. Date and Dateline: Include the release date and the location of the press release’s origin.
  3. Introduction: Begin with a brief, engaging introduction that highlights the exhibition’s significance.
  4. Body: Organize the body into paragraphs, addressing the “5 Ws” (Who, What, Where, When, and Why) in detail.
  5. Quotes: Incorporate relevant quotes from artists, curators, or experts to provide insights and authenticity.
  6. Visuals: Include high-quality images of artworks or the exhibition venue to enhance visual appeal.
  7. Contact Information: Provide a dedicated section with contact details for media inquiries.
  8. Boilerplate: Conclude with a concise paragraph about your organization’s background and mission.

When to Publish a Press Release For Your Art Exhibition?

Your Art Exhibition press release should be published around two weeks prior to the art exhibition official release date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences. Make sure your press release is within the 350-450-word range and features an attention-grabbing headline. This approach ensures that your exhibition gains the necessary media coverage and generates anticipation among potential users.

Art Exhibition Press Release Example

Museum of Arts and Design To Present Major Exhibition Of Works By World’s Leading Stained-Glass Artist

NEW YORK, Jan. 16, 2020 /NewswireJet/ — From March 21 through August 23, 2020, the Museum of Arts and Design (MAD) will present a major exhibition of works by celebrated architectural artist and painter Brian Clarke (b. 1953, United Kingdom). The first museum exhibition in the U.S. of Clarke’s stained-glass screens, compositions in lead, and related drawings on paper, Brian Clarke: The Art of Light showcases the most considerable artistic and technical breakthrough in the thousand-year history of stained glass.

More than twenty stained-glass screens form the centerpiece of the exhibition. Begun in 2015, these works are described by Clarke as “the expression of ideas that started forming in my mind in the 80s. They possess a cinematic drama that, until now, we haven’t had the technology to express.” Produced using advances developed with and for them, the works dispense with the dividing lead support that has been a necessary component of stained glass through most of its existence. Merging the traditional techniques of glassblowing with the artist’s decades of exploration of the medium of glass, the screens are Clarke’s major independent work of the past four years.

“Brian joins a long and illustrious history of extraordinary glass artists that MAD has championed over the decades and this exhibition will reveal the technological innovation that is integral to Brian’s sublime artistry,” said Chris Scoates, MAD’s Nanette L. Laitman Director. “There is palpable excitement in the art world today for the creative breakthroughs currently happening in media such as glass and I am extremely excited to share what will be an unforgettable encounter with the union of art and design in contemporary stained glass.”

Consistently, Clarke has pushed the boundaries of stained glass, both in terms of technology and its poetic potential, in tandem with his investigations in painting. His practice in architectural and autonomous stained glass has led to successive innovation and invention in the fabrication of the medium and, through the production of leadless stained glass and the creation of sculptural works made primarily or wholly of lead, he has radically stretched the limits of what stained glass can do and express.

Organized by the Sainsbury Centre for Visual Arts and curated by Director Paul Greenhalgh, the exhibition’s more than 100 works, completed by Clarke over the last two decades, will be arranged thematically at MAD. In the light-filled fourth floor gallery, Clarke’s impressively scaled, free-standing screens will immerse visitors in exuberant, saturated colors. By contrast, the fifth floor will display the artist’s earlier leaded works, striking a more somber and contemplative chord. The dual presentation of work and materials in relation to light or its absence reinforces central themes in Clarke’s practice, such as morality, modernity, and memory.

“Brian Clarke is widely recognized as the most significant artist working in stained glass in the contemporary world. Clarke is also recognized as an important painter, and his painterly sensibility underpins the whole of his output. He also regularly works in sculpture, ceramic, metalwork, and mosaic,” said Greenhalgh. “Ultimately, this vortex of activity contributes toward his central goal to produce ‘total works of art,’ which combine all aspects of the visual arts to transform the architectural environment. This exhibition is the first leg of an international tour. It explores the culture of stained glass, and repositions it as a medium of vital importance in the twenty-first century.”


Now you have the essential knowledge for crafting an impactful art exhibition press release and distributing it successfully. In summary, remember that a compelling press release for an art exhibition includes an attention-grabbing headline showcasing unique benefits and features. 

Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your exhibition is worth discussing and generating excitement. For maximum impact, include the story behind your exhibition, what sets you apart from the competition and your unique selling point as well.

Frequently Asked Questions About An Art Exhibition Press Release

How Can I distribute my Art Exhibition press release?

You can distribute an Art Exhibition press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your art exhibition to the market.

What is the purpose of a press release for an Art Exhibition?

An Art Exhibition press release is written to announce an art exhibition to the market and make the news available to journalists or news sites.

Organizations use press releases in many ways and one of these ways is to announce an Art Exhibition. Doing this can help you quickly get the word out about your art exhibition giving you speed in getting this done. 

Why include quotes from curators or artists in the press release?

Incorporating quotes from curators or artists adds depth and authenticity to the press release. These insights offer a personal connection to the exhibition, enhancing readers’ understanding and curiosity.

What elements should the introduction cover in the press release?

The introduction should offer a compelling overview of the exhibition’s concept, its relevance, and the emotions it aims to evoke. It’s the gateway to drawing readers into the rest of the press release.

What information should be included in the artist and exhibition details section?

This section should delve into the background of the artists, their artistic styles, and how their works align with the exhibition’s theme. It provides context and insight into what attendees can expect.

Why is a call to action important in an art exhibition press release?

A well-crafted call to action prompts readers to take the desired next steps, whether it’s attending the exhibition, visiting the gallery’s website, or contacting for more information. It directs engagement and drives participation.

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