An office opening press release helps you share your story and let the world know what your new office is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.
Launching a new office is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted new office press release can be the key to generating buzz, attracting media attention, and engaging potential users.
What is an Office Opening Press Release?
An Office Opening press release is a brief public announcement by a company to introduce a new office location to the market. It provides essential details about the office, distinctive features, opening hours, its location and its benefits to your customers. An office opening press release should follow the standard AP style format and should be within the 350-450 words range.
The purpose of a new office launch press release is to inform the public, media, and potential customers about the opening of your office lounge and encourage visits to see opportunities available. A press release written for Office Opening can help you generate media visibility opening you to new potential customers and boost your brand as well.
An Office Opening press release should emphasis on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What the new office signifies, Why the new office will be important to customers, Who is behind the establishment and Who the target audience is, Where it is situated and When it will be accessible to the public.
The “Why” is more like the unique selling point (USP) of the new office and solutions the new office will provide..
The “Where” should focus on location of the new office, opportunities in the new location which also be of benefit to stakeholders.
The “What” outlines the core essence and purpose of the office, encapsulating what users can expect to experience.
The “Who” should focus on the identity of your company and its background. If your company has a strong reputation in the industry, it will be ideal to mention that in the press release. The Who can also touch on the intended clientele or target audience.
The “When” should focus on when the new office will be launched.
To effectively establish a strong foundation for the launch of your new office and come up with a compelling narrative around it, you would either acquire the skill on how to write a press release, make use a press release distribution service to disseminate the news out there, or enlist the services of a PR company to help you get it done. The former option, will help you control the tone of voice of your PR while still being a cost-effective approach.
In this article you will discover how to write a professional press release for the opening of your new office, saving you the expenses associated with hiring a professional to write your press release and yet give you full control of your press release style and tone.
Related: Press Release Examples
How to write an Office Opening Press Release Step-by-Step?
- Create a Captivating Headline
- Introduce the Office Opening
- Highlight Key Aspects
- Showcase Attendee Benefits
- Include Visuals
- Share your Registration Links
- Feature Quotes
- Provide Contact Information
- Create a Captivating Headline:
Compose a headline which immediately captures the essence of your office opening and its significance. Your headline should be precise yet convey the most exciting aspect of the event. A well-crafted headline will arouse readers’ curiosity and entice them to explore the press release further.
- Introduce Your Office Opening:
Introduce your office opening event to readers in the opening paragraph. Provide a succinct summary which outlines the purpose of the event, your target audience, and the major message it conveys. Include here the name of the event and a single sentence description of the main highlights.
- Highlight Key Aspects:
Details the key aspects of your office opening in such a way that it will showcase its uniqueness and value. Focus on the major features that make this office opening stand out instead of putting up an exhaustive list. Describe them in a concise but engaging manner.
- Showcase Attendee Benefits:
Explain the benefits attendees will gain by participating in your office opening. Clearly detail how the event will enhance their professional lives, offer networking opportunities, or even give valuable insights. Link these benefits with the Key Aspects you mentioned earlier to show how they directly impact the experience of attendees.
- Include Visuals:
Use high-quality images of the office or graphics that represent your office and the atmosphere of the event. These visual elements not only break up the text but also give readers a glimpse of what to expect. These visuals are of benefit to the press release as it will make it easier for readers to visualize the office space and event setup.
- Share Registration Links:
Make available direct registration links or provide event details where interested individuals can sign up to attend the office opening physically or even virtually. This removes barriers for potential attendees, increasing the likelihood of their participation.
- Feature Quotes:
Add quotes from key individuals involved in planning or leading the office opening event. This could be the CEO or the event organizer. These quotes give a personal touch to the press release and give insights into the motivation behind the event or what this means to your organization.
- Provide Contact Information:
Conclude the press release by providing contact information for media inquiries or questions related to the event. Also offer a contact email address or phone number that Journalists can use in requesting for interviews, obtain additional information, or seek clarifications. With these information interested parties can also readily reach out for further details about your office opening.
Remember to add the following key standard elements to your office launch press release: headline, dateline, lead, body, company details & media contact information. When writing an office launch press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.
What to avoid in an Office Opening Press Release?
Ensure your office opening press release announcement is a memorable and effective one by avoiding these common mistakes:
- Excessive Technical Language: Steer clear of complex terminology which may seem common in your industry; use clear and straightforward language instead for broader comprehension.
- Overwhelming Detail: Focus on the essential features, concise content is what captures and maintains the interest of your audience.
- Hyperbole and Exaggeration: Stay true to your message; simply avoid any extravagant claims and just maintain a balanced, credible tone throughout.
- Lack of Clarity: Clearly express the purpose and benefits of your office opening to guarantee immediate understanding for the reader.
- Neglecting Proofreading: Don’t overlook the need for proofreading; typos or errors can diminish the professionalism and effectiveness of your message.
How to Format an Office Opening Press Release?
- Body Text
- About the Office
- Contact Information
Effective incorporation of essential elements like headline, introduction, office details, quotes, and contact information is key in writing a professional press release.
- Headline: Come up with a compelling and concise title that encapsulates the essence and value proposition of your office opening.
- Dateline: Start your press release with the release date and location information to provide context.
- Introduction: Begin with a brief overview of your office opening, emphasizing on its significance and key highlights.
- Body Text: Delve into the details of your office opening, highlight its features, benefits, and innovations. Make sure the paragraphs are well structured for clarity and readability.
- About the Office: Give insights about the purpose of the new office, its target audience, and what sets it apart from other offices.
- Quotes: Include quotes from major figures such as your company’s leaders, notable guests or individuals that endorse the opening of the new office.
- Contact Information: Make sure you include media contact details to facilitate inquiries and requests for interviews.
- Boilerplate: Conclude with a standard company description which includes your company background, achievements, and mission statement.
When to Publish an Office Opening Press Release?
Ideally, your office’s grand opening announcement should go live approximately two weeks before the official opening date. This strategic timeframe will allow for ample opportunity for journalists and bloggers to assess, craft, and help disseminate your announcement to their respective audiences. Make sure the announcement falls within the 350-450-word range along with a captivating headline. This will help guarantee the announcement garners essential media attention and create excitement among prospective clients and partners.
Office Opening Press Release Template
FOR IMMEDIATE RELEASE
[Title]: [Company Name] Celebrates Grand Opening of New [City] Office
[City, State, Date] – [Company Name], a [brief description of your company], is thrilled to announce the grand opening of its new [City] office, marking an exciting milestone in the company’s journey.
The new office, located at [Address], [City], boasts [mention any unique features or facilities], further enhancing our ability to [highlight key functions or services provided at the new office].
“We are delighted to inaugurate our new office in [City], a reflection of our commitment to [mention the purpose or goal of the new office],” said [Company CEO/Founder’s Name]. “This expansion will allow us to [mention benefits or value provided to clients, partners, or the community].”
The grand opening event is scheduled for [Date] from [Time] to [Time]. Attendees can expect [brief description of event highlights, such as keynote speakers, tours, demonstrations, etc.].
[Company Name]’s expansion into [City] aligns with our mission to [mention your company’s mission or values] and is a testament to our dedication to [mention any relevant achievements, goals, or industry impact].
For more information about the grand opening event or [Company Name]’s services, please visit [Company Website] or contact [Your Name] at [Phone Number] or [Email Address].
About [Company Name]:
[Company Name] is a [brief description of your company’s core activities and specialties]. With a track record of [mention any notable achievements or successes], we are committed to [mention your company’s key objectives or unique value proposition].
[End of Press Release]
Related: Press Release Template
Office Opening Press Release Example
FOR IMMEDIATE RELEASE
Contact: Sarah Davis Director of Public Relations TechWave Innovations Phone: (555) 987-6543
Email: firstname.lastname@example.org Website: www.techwave.com
TechWave Innovations Celebrates Grand Opening of New Downtown Office
New York, NY, September 15, 20XX – TechWave Innovations, a leading provider of cutting-edge IT solutions, is thrilled to announce the grand opening of its brand-new, state-of-the-art office in the heart of downtown New York City.
The pristine office, located at 123 Innovation Plaza, New York, NY, signifies a significant milestone for TechWave Innovations as it expands its footprint to better serve its burgeoning clientele in the metropolitan area. Adorned with contemporary design and cutting-edge technology infrastructure, the office is poised to augment TechWave’s ability to deliver avant-garde IT solutions and exceptional client service.
“We are elated to unveil our innovative downtown office, a testament to our unwavering commitment to pioneering innovation and setting the bar high in the IT industry,” affirmed Laura Smith, Founder and CEO of TechWave Innovations. “This expansion strategically positions us to enhance collaboration with our valued clients, foster innovation, and continue delivering top-tier technological services.”
The grand opening extravaganza is scheduled for October 5th, 20XX, running from 4:00 PM to 7:00 PM. Anticipate an evening filled with networking opportunities, awe-inspiring technology demonstrations, expertly guided office tours, and enlightening insights from industry luminaries. The event will underscore TechWave Innovations’ dedication to providing empowering solutions that enable businesses to flourish in today’s dynamic digital landscape.
TechWave’s innovative office in the heart of New York City underscores the company’s mission to furnish customized IT solutions that catalyze productivity, streamline efficiency, and spur growth. The strategic locale and state-of-the-art facilities firmly establish TechWave as a crucible of technological innovation and collaborative prowess.
For additional details about the grand opening event or to explore the comprehensive spectrum of IT services offered by TechWave Innovations, please visit www.techwave.com or reach out to Sarah Davis at (555) 987-6543 or email@example.com.
About TechWave Innovations: TechWave Innovations is a preeminent IT services provider specializing in the delivery of bespoke solutions to businesses of all scales. Armed with a proven track record of metamorphosing technology hurdles into opportunities, TechWave empowers organizations to realize their objectives through innovative, tailor-made IT solutions.
[End of Press Release]
Other Types of Press Releases
- Product Launch Press Release
- Event Press Release
- Company Anniversary Press Release
- Book Launch Press Release
- Acquistion Press Release
- Merger Press Release
- New CEO Press Release
- New Store Opening Press Release
- Mobile App Launch Press Release
- New Website Launch Press Release
Related: Press Release Examples
How To Distribute Your New Office Opening Press Release?
It’s one thing is to write a great press release for your new office unveiling but another thing is to have it published where it really matters.
You can explore different strategies in publishing your press release and start creating some buzz around your office launch.
Press Release Distribution Services
One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.
With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.
Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your company’s launch.
Related: Press Release Distribution Services
Find Journalist/Media Contacts
Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your office launch to them and have them publish your story.
While this can take time, it can be very rewarding as well.
Using this approach means you can use different tactics to get a journalist to write about your office launch.
Pitch Your Story to Journalists
Crafting a compelling pitch is essential to capture the interest of journalists for your new office unveiling press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.
It should be concise yet intriguing, offering a glimpse of the story your press release holds. Highlight the uniqueness of your office. Focus on unique aspects or highlights of the announcement, such as technological advancements, innovations, or any other remarkable aspects that make your story newsworthy.
Provide supporting resources by attaching to your office launch press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your new office launch announcement can inspire and engage their readers, making them eager to cover your new launch story.
Now you have gained the essential knowledge for crafting an impactful office grand opening press release and distributing it successfully. In summary, remember that a compelling new office opening press release includes an attention-grabbing headline showcasing unique benefits and features.
Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your office launch announcement is worth discussing and generating excitement. For maximum impact, include the story behind your new office unveiling news, what sets you apart from the competition and your unique selling point as well.
How Can I distribute my Office Opening press release?
You can distribute an office opening press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your office news to the market.
What is the purpose of a press release for an Office Opening?
An Office Opening press release is written to announce a new office launch to the market and make the news available to journalists or news sites.
Organizations use press releases in many ways and one of these ways is to announce a new office. Doing this can help you quickly get the word out about your new office giving you speed in getting this done.
What elements should be included in an Office Opening Press Release template?
An effective template encompasses a compelling headline that grabs attention, comprehensive event details such as date, time, and location, a description of key office features that set it apart, quotes or statements from company leaders expressing enthusiasm and vision, logistical information for event attendees, a brief overview of the company’s background, and relevant contact information for media inquiries.
How can I personalize the Office Opening Press Release template?
To personalize the template, insert specific details related to your company and the new office location. Customize the event date, address, and any unique amenities of the office. Tailor the quotes to align with the company’s values and aspirations. Make sure to replace all placeholders with accurate and relevant information.
Are there different types of Office Opening Press Releases?
Yes, Office Opening Press Releases can vary based on the specific context. Examples include grand openings for flagship offices, expansions to new markets, relocations to more strategic locations, and specialized office unveilings like technology hubs or research centers. Each type caters to distinct goals and announcements.
What are the benefits of using press release samples?
Press release samples offer practical guidance on structuring content, language, and formatting. They serve as templates to streamline the writing process, helping you capture the essential elements of a successful press release. Samples also provide inspiration and insights into effective storytelling techniques.
Other Types of Press Release