A new website launch press release helps you share your story and let the world know what your website is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.

Launching a new website is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted new website launch press release can be the key to generating buzz, attracting media attention, and engaging potential users.

What is a Website Launch Press Release Template?

A new website launch press release template serves as a concise public announcement aiming to introduce an upcoming website to the audience. It provides essential details about the website’s name, launch date, key features, purpose, and the user experience it promises. A website launch press release should follow the standard AP style format and can stay within 350-750 words. 

The purpose of a website launch press release is to inform the public, media, and potential users about the digital launch, igniting enthusiasm and interaction. 

A press release written for your Website Launch can help you generate media attention, giving you quick traction and brand trust as well.

A Website Launch press release should emphasize on the 5 Ws (Why, What, Where, When, and Who) of a press release, showing Why the website’s unveiling is noteworthy, What services or content it offers, Where users can access it, When it becomes accessible, and Who the target audience is.

The “What” section delves into the website’s core functionalities, its unique selling points, and the compelling user experience it provides. Websites can be for company branding or a web application that consumers may want to use. If you are writing about a web app make sure to describe the functionalities and the value a user will get, as well as include images or a video demo in the press release.

The “Why” is more like the unique selling point (USP) of the Website Launch and the significant ideas it aims to explore.

The “Where” should focus on the digital platform itself, offering insight into its accessibility and navigation.

The “Who” should focus on the individuals or team behind the website’s creation and development, their background, and any remarkable accomplishments.

The “When” should focus on the precise launch dates when users can embark on their journey through the new website’s offerings.

To effectively craft a compelling story for your New Website Launch and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option will help you control the tone of voice of your PR and save you cost as well.

In this article you will learn how to write a press release for your Website Launch like an expert, saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.

Related: Press Release Examples

How to Write a Website Launch Press Release Step-by-Step

  1. Understand the Exhibition and Audience
  2. Gather Essential Information
  3. Craft a Compelling Headline and Opening
  4. Highlight the “5 Ws”
  5. Expand on Artworks and Themes
  6. Include Artist Information
  7. Conclude with Contact Details and Boilerplate
  1. Understand the Exhibition and Audience: Begin by grasping the exhibition’s essence and its intended audience to tailor your press release effectively.
  2. Gather Essential Information: Collect vital details like exhibition title, dates, venue, and overarching themes to form the core of your press release.
  3. Craft a Compelling Headline and Opening: Create an attention-grabbing headline and an engaging opening that encapsulates the exhibition’s allure.
  4. Highlight the “5 Ws”: Address the Who, What, Where, When, and Why aspects succinctly, offering a comprehensive understanding of the event.
  5. Expand on Artworks and Themes: Elaborate on the featured artworks, creative concepts, and thematic threads that will resonate with attendees.
  6. Include Artist Information: Showcase artists’ backgrounds, styles, and notable achievements to enhance their connection with the audience.
  7. Conclude with Contact Details and Boilerplate: Close with organizer contact information for inquiries and a concise boilerplate about the event or hosting organization.

Remember to add the following key standard elements to your New Website Launch press release: headline, dateline, lead, body, company details & media contact information. When writing a website launch press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.

What to Avoid in a Website Launch Press Release?

Craft an impactful Art Exhibition press release by steering clear of these common pitfalls

  • Overcomplicated Language: Stay away from using complex jargon or technical terms that could confuse or alienate your audience.
  • Excessive Detail: Avoid inundating readers with too much technical information, focusing instead on the most relevant and impactful details.
  • Exaggerated Claims: Steer clear of making exaggerated or unrealistic claims about the website’s features, benefits, or uniqueness.
  • Irrelevant Information: Don’t include tangential or unnecessary details that distract from the main purpose of the press release.
  • Neglecting Proofreading: Avoid releasing the press release without thorough proofreading, as errors can damage credibility and professionalism.
  • Lack of Clear Call to Action: Don’t forget to include a clear and compelling call to action, guiding readers on what steps to take next after reading the press release.

How To Format a Website Launch Press Release?

  1. Headline
  2. Date and Dateline
  3. Introduction
  4. Body 
  6. Visuals
  7. Contact Information
  8. Boilerplate

Organize your Website Launch press release effectively by incorporating essential elements like headline, introduction, app details, quotes, and contact information.

  1. Headline: Create an attention-grabbing headline that encapsulates the launch’s essence.
  2. Date and Dateline: Include the release date and the location of the press release’s origin.
  3. Introduction: Begin with a brief, engaging introduction that highlights the launch’s significance.
  4. Body: Organize the body into paragraphs, addressing the “5 Ws” (Who, What, Where, When, and Why) in detail.
  5. Quotes: Incorporate relevant quotes from stakeholders, creators, or industry experts to lend depth and authenticity.
  6. Visuals: Include high-quality images such as website screenshots or logos to enhance visual appeal.
  7. Contact Information: Provide a dedicated section with contact details for media inquiries.
  8. Boilerplate: Conclude with a concise paragraph about your organization’s background and mission.

When to Publish a Press Release For Your New Website Launch?

Your Website launch press release should be published around two weeks prior to the launch’s official release date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences. Make sure your press release is within the 350-450-word range and features an attention-grabbing headline. This approach ensures that your launch gains the necessary media coverage and generates anticipation among potential users.

New Website Press Release Template

[Your Company Logo]



[Your Name]

[Your Title]

[Your Company Name]

[Your Email Address]

[Your Phone Number]

[Your Website URL]

[City, State] – [Date] – [Your Company Name] is excited to announce the launch of its newly designed website, [Website URL]. The website features a fresh look, user-friendly navigation, and informative content to help visitors understand our [products/services/mission].

Key features of the new website include:

– [Highlight a key feature]

– [Highlight another key feature]

– [Highlight another key feature]

“We are thrilled to unveil our new website to the public and provide an enhanced online experience for our valued customers and partners,” said [Your Name], [Your Title]. “The site’s [mention unique aspects] reflects our dedication to [mention company values or goals].”

Visitors are encouraged to explore the website and sign up for [mention any offers, newsletters, or updates]. For media inquiries, contact [Your Name] at [Your Phone Number] or [Your Email Address].

About [Your Company Name]:

[Briefly describe your company, its mission, and its achievements.]


Related: Press Release Template

New Website Press Release Example

![TechHaven Logo](https://www.techhaven.com/images/logo.png)



Emily Anderson

Public Relations Manager



(555) 123-4567


San Francisco, CA – August 23, 2023 – TechHaven, a leading innovator in sustainable technology solutions, is thrilled to announce the official launch of its redesigned website, www.techhaven.com. The new website boasts a modern design, intuitive navigation, and a wealth of information about our cutting-edge products and services.

Key features of the new website include:

– Enhanced user interface for seamless browsing

– Interactive product demos showcasing our latest offerings

– Resources section featuring whitepapers and case studies

“We are excited to introduce our revamped website to the world,” said Sarah Williams, CEO of TechHaven. “This new online platform aligns with our commitment to providing sustainable and environmentally-conscious solutions.”

Visitors are invited to explore the website and sign up for TechHaven’s newsletter to stay informed about the latest industry trends and company news. For media inquiries or interviews, please contact Emily Anderson at (555) 123-4567 or emily.anderson@techhaven.com.

About TechHaven:

TechHaven is a forward-thinking technology company dedicated to creating innovative solutions that positively impact the environment and society. With a focus on sustainability and technological advancement, we aim to pave the way for a brighter and greener future.


For more information, please contact Emily Anderson at (555) 123-4567 or emily.anderson@techhaven.com.

Other Types of Press Releases

Related: Press Release Examples

How To Distribute Your New Website Press Release

One thing is to write a great press release for your new website, another thing is to have it published where it really matters.

You can explore different strategies in publishing your press release and start creating some buzz around your web launch.

Press Release Distribution Services

One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.

With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.

Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your fresh website start.

Related: Press Release Distribution Services

Find Journalist/Media Contacts

Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your website launch to them and have them publish your story.

While this can take time, it can be very rewarding as well.

Using this approach means you can use different tactics to get a journalist to write about your site unveiling.

Pitch Your Story to Journalists

Crafting a compelling pitch is essential to capture the interest of journalists for your new website press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.

It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your website. Focus on unique aspects or highlights of the launch, such as seamless navigation, effortless exploration, modern design or any other remarkable aspects that make your story newsworthy.

Provide supporting resources by attaching to your new website press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your new website launch can inspire and engage their readers, making them eager to cover your new site story.


Now you have the essential knowledge for crafting an impactful new website press release and distributing it successfully. In summary, remember that a compelling new site launch press release for a website launch includes an attention-grabbing headline showcasing unique benefits and features. 

Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your launch is worth discussing and generating excitement. For maximum impact, include the story behind your launch, what sets you apart from the competition and your unique selling point as well.

Frequently Asked Questions About A New Website Launch Press Release

How Can I distribute my New Website press release?

You can distribute a New Website press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your new website to the market.

What is the purpose of a press release for a New website Launch?

A New Website Launch press release is written to announce a new website to the market and make the news available to journalists or news sites.

Organizations use press releases in many ways and one of these ways is to announce a Website launch. Doing this can help you quickly get the word out about your new site giving you speed in getting this done. 

What should be included in the press release template for a new website launch?

The press release template should include the company’s logo, contact information, a catchy headline, a concise introduction, key features of the new website, quotes from key personnel, information about the company, a call to action, and relevant boilerplate details.

  1. Why is a catchy headline important for a new website launch press release?

A catchy headline grabs readers’ attention and entices them to continue reading. It should succinctly convey the essence of the website launch while sparking curiosity and interest.

  1. How do I effectively highlight the key features of the new website in the press release?

To highlight key features, create a dedicated section that provides an overview of the innovative aspects of the website. Use bullet points to present these features clearly and concisely, making it easy for readers to understand the website’s unique offerings.

  1. Why should I include quotes from key personnel in the press release?

Including quotes from key personnel, such as the CEO or project lead, adds authenticity and credibility to the press release. Quotes offer insights into the company’s vision, excitement about the launch, and the benefits users can expect from the new website.

Other Types of Press Release