A music press release helps you share your story and let the world know what your music is all about, what makes it different and your visions as well. You can write a great press release by following a template or using a press release sample.

Launching a new music album is an exciting milestone, but its success greatly depends on effective promotion. A well-crafted music launch press release can be the key to generating buzz, attracting media attention, and engaging potential users.

What is a Music Event Press Release?

A music press release is a brief public announcement by an artist or music-related entity to inform the public, journalists, and potential listeners about your music, enticing them to engage with it. It provides essential details about the album details, tour announcements, or noteworthy achievements. A music press release should follow the standard AP style format and stay within 350-450 words.

The purpose of a music press release is to inform the public, media, and potential users about the music’s launch and encourage downloads and engagement. A press release written for your music event can help you generate media attention giving you quick traction and brand trust as well.

A music press release should emphasize on the 5 Ws (Why, What, Where, When and Who) of a press release, showing What is the music about, Why it is noteworthy, Who created it and who is the target audience, Where it can be accessed or purchased and When it is going to be released?

The “Why” is more like the unique selling point (USP) of the event, it highlights the compelling aspects of your music event that make it newsworthy and worth attending.

The “What” should focus on describing the event itself, the event’s name, genre, and any unique or distinguishing features that sets it apart from other music gatherings.

The “Where” should focus on the event’s location, including the venue name and address and any relevant details about parking, public transportation options, or accessibility information.

The “Who” should focus on providing information about the event’s organizers, including their name, background, and any noteworthy achievements or previous successful events they’ve managed

The “When” should specify the event’s date and time, including any significant scheduling details like doors opening, set times, or special activities occurring during the event. 

To effectively craft a compelling story for your music event and set the stage for its grand success, you can either learn how to write a press release and use a press release distribution service to get the news out there, or hire a PR company to help you get it done. The first option will help you control the tone of voice of your PR and save you cost as well.

In this article you will learn how to write a press release for your musical event like an expert, saving you the cost of hiring a professional to write your press release and giving you full control of your press release style and tone.

Related: Press Release Examples

How To Write a Music Press Release Step-by-Step?

  1. Header and Contact Information
  2. Headline
  3. Dateline
  4. Lead Paragraph
  5. Body
  6. Media Assets
  7. Boilerplate
  8. Closing and Contact Details
  1. Header and Contact Information

Begin with a clear and concise header that includes your artist or band name, followed by contact details (name, email, phone) for media inquiries.

  1. Headline

Craft an attention-grabbing headline that conveys the most newsworthy aspect of your music release or event. Keep it concise and engaging.

  1. Dateline

Place the date of the press release, typically at the beginning, to indicate its freshness.

  1. Lead Paragraph

In the opening paragraph, provide a brief overview of the music release, event, or news. Include the “who,” “what,” “why,” and “when” to capture the reader’s interest.

  1. Body

Elaborate on the details in the following paragraphs. Discuss the key highlights of your music, album, concert, or news. Include information about the artists, their background, and the significance of the release or event. Use quotes from the artists or key figures to add authenticity and personality.

  1. Media Assets

Mention the availability of accompanying media assets such as photos, videos, or music samples. Provide links or attachments for easy access.

  1. Boilerplate

Include a brief paragraph about your band or artist, emphasizing their achievements, genre, and any notable accolades or previous work. This serves as background information for journalists.

  1. Closing and Contact Details

Conclude the press release with a closing statement, inviting media inquiries and providing contact information again. Additionally, add any relevant social media or website links for further information.

Remember to add the following key standard elements to your Music press release: headline, dateline, lead, body, company details & media contact information. When writing a music event press release, make sure to add the five W’s, Who, Where, When, Why and What. Also, have a curated list of media contacts or use a newswire to distribute your press release.

What to Avoid in a Music Press Release?

Craft an impactful music event press release by steering clear of these common pitfalls

  • Excessive Jargon: Avoid using overly technical music terminology or industry jargon that may confuse readers or alienate a broader audience.
  • Grammatical Errors: Carefully proofread and edit your press release to eliminate spelling and grammatical errors. Mistakes can detract from your professionalism.
  • Overhyping: While it’s essential to highlight the strengths of your music or event, avoid exaggerations and hyperbole. Be truthful and realistic in your claims.
  • Long-Windedness: Keep your press release concise and to the point. Avoid unnecessary verbosity and lengthy paragraphs that may lose the reader’s interest.
  • Irrelevant Information: Stick to the main subject of your press release. Avoid including unrelated details or excessive background information that doesn’t contribute to the story.

How To Format a Music Press Release?

  1. Headline
  2. Dateline
  3. Lead Paragraph
  4. Body Text
  5. Media Assets
  6. Boilerplate
  7. Contact Information
  8. ### 

Organize your music event press release effectively by incorporating essential elements like headline,dateline, boiler plate and contact information.

  1. Headline: Place your attention-grabbing headline at the top of the press release in bold and capital letters.
  1. Dateline: Immediately beneath the headline, include the date of the press release in a standard format, typically aligned to the left.
  1. Lead Paragraph: Begin the body of the press release with a concise and engaging opening paragraph that summarizes the most important information.
  1. Body Text: Use short, clear paragraphs to elaborate on the details. Include quotes from key figures if possible and relevant.
  1. Media Assets: If applicable, provide links or attachments for photos, videos, or music samples. Clearly label these assets for easy reference.
  1. Boilerplate: At the end of the press release, include a brief paragraph about your band or artist, providing background information, genre, and notable achievements.
  1. Contact Information: After the boilerplate, include contact details (name, email, phone) for media inquiries. Center-align or place these at the bottom.
  1. ###: To signify the end of the press release, use “###” centered at the bottom of the page. This is a standard practice in press release formatting

When to Publish a Press Release For Your Music Event?

Your Musical Event press release should be published around two weeks prior to the album’s official release date. This timeline provides journalists and bloggers sufficient time to review, prepare, and share your press release with their audiences.

Make sure your press release is within the 350-450-word range and features an attention-grabbing headline. This approach ensures that your music album gains the necessary media coverage and generates anticipation among potential listeners.

Music Press Release Format

[Your Music Logo or Header]


[Headline: Captivating and Concise, Grabs Attention]

[City, State] – [Introduce the artist/band/music label name] is thrilled to announce [announce the purpose of the press release, e.g., Album Release, Single Launch, Tour Announcement, etc.].

[City, State] – [Date of the release or tour]

Include an engaging and attention-grabbing opening paragraph that introduces the main announcement and creates excitement for the reader.]

[City, State] – [Write a paragraph to provide more context and details about the announcement. Include information about the album/single, tour, or event, such as title, theme, collaborators, significance, etc.]

[Include a quote from the artist/band/music label representative expressing their excitement and enthusiasm for the release or event.]

[City, State] – [Include another paragraph withadditional details about the event, tour dates, venue information, ticket links, and any special guests or opening acts.]

[City, State] – [Conclude the press release with a brief paragraph that summarizes the key information and provides contact details for media inquiries, interviews, and further information.]

About [Artist/Band/Music Label Name]:

Provide a brief description of the artist/band/music label, including their genre, style, and notable achievements. Include links to their website, social media profiles, and streaming platforms.]

Contact Information again:
Phone Number
Email Address


Music Press Release Example

Related: Press Release Template

[Your Music Logo or Header]


Introducing a Musical Masterpiece: “Harmony’s Journey” by Stellar Vibes

Los Angeles, CA – August 15, 2023 – Stellar Vibes, the rising indie music sensation, is thrilled to announce the highly-anticipated release of their debut album, “Harmony’s Journey.”

Los Angeles, CA – September 20, 2023 – Stellar Vibes, an enchanting blend of indie-folk and dream-pop, is set to captivate music lovers worldwide with the launch of their debut album, “Harmony’s Journey.” This remarkable musical masterpiece takes listeners on an emotional voyage through lush melodies, heartfelt lyrics, and celestial harmonies.

“We poured our hearts and souls into ‘Harmony’s Journey,’ and we can’t wait to share it with the world,” says Sarah Adams, the lead vocalist and songwriter of Stellar Vibes. “This album is an intimate reflection of our personal experiences, and we hope it resonates with our audience, bringing joy, comfort, and a sense of connection.”

The 12-track album features an impressive array of musical talents, with Sarah Adams leading on vocals, Ryan Thompson on guitar, Emma Wilson on keyboard, Luke Davis on bass, and Chris Roberts on drums. Their collective artistry weaves together a captivating tapestry of sound that celebrates the beauty of life’s profound moments.

Stellar Vibes will be embarking on a nationwide tour in support of “Harmony’s Journey,” kicking off in their hometown of Los Angeles on October 10, 2023. The tour promises an unforgettable live experience, where fans can immerse themselves in the enchanting world of Stellar Vibes and bask in the magic of their mesmerizing performances.

Mark your calendars and get ready to embark on an extraordinary musical odyssey with Stellar Vibes. For tour dates, ticket information, and updates, visit www.examplemusic.com.

About Stellar Vibes:

Stellar Vibes is an indie-folk and dream-pop band from Los Angeles, CA. With their enchanting melodies and heartfelt lyrics, the band captures the essence of life’s most cherished moments. Their debut album, “Harmony’s Journey,” marks a significant milestone in their musical journey, promising to touch the hearts of audiences worldwide.

Contact: John Smith,
Public Relations Manager,
Phone: (555) 555-5555,
Email: john.smith@example.com,
Website: www.examplemusic.com


Music Band Press Release Template

[Your Band’s Logo or Picture]

[City, State] – [Your Band’s Name], the [genre]-rock sensation, is thrilled to announce the release of their highly anticipated [New Album/Single/EP] and a series of electrifying [Tour/Show] dates to delight their fans across the nation.

[Include a brief introduction about the band and its unique style. Highlight any notable achievements or awards if applicable.]

[New Album/Single/EP] – Release Date: [Date]

[Include a brief description of the new release, mentioning any special collaborations or themes. Share your excitement and anticipation for your fans to hear your latest work.]

[Tour/Show] Dates:

[Include the schedule of your upcoming tour or show dates, including venue names, cities, and ticket sale information.]

“We can’t wait to share our latest music with our fans,” said [Band Member Name], [Band Role]. “[Briefly express your emotions and excitement about the new release and upcoming shows].”

[Add a quote from another band member expressing their enthusiasm and gratitude to the fans for their continued support.]

Follow [Your Band’s Name] on [Social Media Platform] for the latest updates, exclusive behind-the-scenes content, and ticket pre-sale information.

About [Your Band’s Name]:

[Briefly describe the band’s history, formation, and musical journey. Mention any key achievements, influences, or collaborations that have shaped your sound.]

Media Contact:

[Your Band’s Manager/Press Contact Name]

[Email Address]

[Phone Number]


Album Launch Press Release Template

[Your Band/Artist’s Logo or Album Artwork]



[Your Band/Artist’s Name] Announces the Highly Anticipated Launch of [Album Title]

[City, State] – [Your Band/Artist’s Name], the [genre] sensation, is thrilled to announce the official launch of their long-awaited album, “[Album Title].” This remarkable musical journey promises to delight fans and critics alike with its captivating melodies and heartfelt lyrics.

[Include a brief introduction about your band/artist, highlighting any notable achievements, awards, or previous successful releases if applicable.]

[Album Title] – Release Date: [Date]

[Provide a brief description of the album, discussing its overall theme, creative process, and the emotions you aim to evoke in your listeners. Mention any special guest appearances or collaborations that add to the album’s appeal.]

“We poured our hearts and souls into creating ‘[Album Title],’ and we are beyond excited to share it with the world,” said [Band/Artist Name]. “[Briefly express your emotions and thoughts about the album, its significance to you, and how it represents a new chapter in your musical journey].”

[Include a quote from a respected music industry figure, a fellow musician, or a fan expressing their anticipation for the album and praising your unique style and talent.]

[Optional: Add a section about any pre-release promotions, such as single releases, music videos, or exclusive previews, and how your fans have responded.]

The album will be available on all major music platforms, including [list platforms like Spotify, Apple Music, Amazon, Bandcamp, etc.], allowing fans from around the globe to experience [Your Band/Artist’s Name]’s latest masterpiece.

Follow [Your Band/Artist’s Name] on [Social Media Platform] for the latest updates, exclusive content, and behind-the-scenes glimpses into the making of ‘[Album Title].’

About [Your Band/Artist’s Name]:

[Briefly describe your musical journey, background, and any significant milestones or experiences that have shaped your artistic direction and contributed to the creation of this album.]

For press inquiries, interviews, or promotional materials, please contact:

[Your Band/Artist’s Manager/Press Contact Name]

[Email Address]

[Phone Number]


How To Write a Music Video Press Release

  • Create a Catchy and Informative Headline
  • Begin with an Introductory Paragraph
  • Include Details about the Music Video
  • Incorporate Insights from the Artist/Band
  • Mention names of the Production Team and Collaborators
  • Provide Links and Visual Assets
  • Offer Background Information about the Artist/Band
  • Include Contact Information and Social Media Links

How to Write a Press Release for a Song

If you desire to make your song shine on a global stage, Crafting a compelling press release for your song is the secret weapon. These nine essential tips will ensure your song gets the attention it deserves:

  1. Hook your readers with a Captivating Headline
  2. Keep the release Concise and Informative
  3. Weave a compelling narrative around your song
  4. Provide links to the song, stunning visuals, and artist details.
  5. Include Press Quotes and Reviews
  6. Send the press release to relevant media outlets, blogs, and music journalists.
  7. Craft a captivating artist biography that captures your musical journey.
  8. Ensure easy access to your contact details for interview requests or collaboration inquiries.
  9. Release the press statement ahead of the song launch for maximum impact and buzz.

How To Create an artist press kit

Are you an aspiring artist looking to make a powerful impression in the music industry? Developing a well-rounded artist press kit is the key to unlocking doors to success. Here’s how to create an impressive press kit that will grab attention and leave a lasting impact:

  • Introduction Letter: Begin with a brief and engaging cover letter introducing yourself and your music journey.
  • Artist Biography: Compose a compelling bio that showcases your musical background, achievements, and unique style.
  • Professional Photos and Artwork: Include high-quality images that visually represent your brand and personality.
  • Sample Tracks and Videos: Provide links to your best songs and music videos to let your artistry shine.
  • Press Clippings and Testimonials: Showcase positive reviews, interviews, and testimonials to build credibility and trust.

With an outstanding artist press kit, you’ll have industry insiders and fans alike lining up to be a part of your musical journey!

Below are other Music Press release examples;

New single press release example

Debut single press release example

Music event press release example

Music Artist Press Release Example

Hip hop press release sample

New Single Press Release Example



Emma Rivers

Phone: +1 (555) 555-5555

Email: emma.rivers@example.com

Website: www.emmariversmusic.com

Social Media: @EmmaRiversMusic

Emma Rivers’ Highly Anticipated New Single “Euphoria Dawn” Set to Mesmerize Music Lovers Worldwide

[CITY, DATE] – Get ready to embark on an unforgettable musical journey as Emma Rivers unveils her latest masterpiece, “Euphoria Dawn,” an enchanting single set to captivate listeners with its ethereal melodies and soul-stirring lyrics. With a release date set for [Date], this track promises to be a mesmerizing addition to Emma Rivers’ repertoire.

Emma Rivers, known for her distinctive sound and evocative storytelling, has once again demonstrated her exceptional talent in “Euphoria Dawn.” The song effortlessly blends pop and folk influences with an innovative twist, showcasing Emma’s prowess as a songwriter and performer.

Drawing inspiration from nature’s beauty and personal growth, “Euphoria Dawn” takes listeners on a euphoric sonic voyage, exploring themes of self-discovery and embracing life’s magical moments.

“I poured my heart and soul into crafting ‘Euphoria Dawn’,” Emma Rivers expresses. “This song is a reflection of my personal growth and experiences, and I hope it resonates with my fans on a profound level.”

To accompany the release, Emma Rivers has partnered with award-winning director Sarah Parker to create a visually stunning music video that complements the song’s celestial aura. The video is set to premiere on Vevo on [Date], offering a mesmerizing visual experience.

Critics and industry insiders have already praised “Euphoria Dawn,” with Rolling Stone hailing it as “a hauntingly beautiful work of art that leaves a lasting impression,” and Music Blog Daily commending Emma Rivers’ “powerful and evocative vocals that hit all the right notes.”

“Euphoria Dawn” will be available on all major streaming platforms, including Spotify, Apple Music, and Amazon Music, allowing fans worldwide to embark on this musical odyssey.

For interview requests, booking inquiries, or further information, please contact Emma Rivers at +1 (555) 555-5555 or emma.rivers@example.com.

About Emma Rivers:

Emma Rivers is a talented pop-folk singer-songwriter known for her evocative and genre-defying sound. With a growing fanbase and critical acclaim, Emma continues to push creative boundaries and deliver emotive and captivating musical experiences.

Press Contact:

Emma Rivers

Phone: +1 (555) 555-5555

Email: emma.rivers@example.com

Website: www.emmariversmusic.com

Social Media: @EmmaRiversMusic


Related: Press Release Examples

How To Distribute Your Music Press Release

One thing is to write a great press release for your music event, another thing is to have it published where it really matters.

You can explore different strategies in publishing your press release and start creating some buzz around your music event.

Press Release Distribution Services

One of the fastest ways to get your word out there is using newswire syndication services like NewswireJet. While there are a number of press release distribution services out there, NewswireJet will help you publish your press release on media sites like Yahoo Finance, AP News, Business Insider, Top media affiliates of FOX, CBS, and ABC.

With a newswire distribution service, you can have your news published within hours. This gives you speed as you don’t need to spend tons of hours or days looking for where to have your press release published.

Press Release distribution services again have access to tons of media sites and they get to do the heavy lifting for you while you focus on what really matters about your music event.

Related: Press Release Distribution Services

Find Journalist/Media Contacts

Using contacts of journalists that are interested in your industry is another effective way to get your news out there. You can curate out lists of journalists in your industry, introduce your music event to them and have them publish your story.

While this can take time, it can be very rewarding as well.

Using this approach means you can use different tactics to get a journalist to write about your song’s event.

Pitch Your Story to Journalists

Crafting a compelling pitch is essential to capture the interest of journalists for your music press release. Research the journalists or media outlets that cover your industry and tailor your pitch to match their interests and audience.

It should be concise yet intriguing, offering a glimpse of the exciting story your press release holds. Highlight the uniqueness of your song. Focus on unique aspects or highlights of the music, such as your journey through melodies or any other remarkable aspects that make your story newsworthy.

Provide supporting resources by attaching to your music press release, high-resolution images, and any relevant multimedia. This allows journalists to access all the necessary information easily. Show how your music event can inspire and engage their readers, making them eager to cover your new music story.


Now you have the essential knowledge for crafting an impactful music press release and distributing it successfully. In summary, remember that a compelling music press release for a musical event includes an attention-grabbing headline showcasing unique benefits and features. 

Follow the standard press release elements while focusing on your target audience and the publications they read. Clearly highlight why your event is worth discussing and generating excitement. For maximum impact, include the story behind your music event, what sets you apart from the competition and your unique selling point as well.


  • How Can I distribute my Music press release?

You can distribute a Music press release through newswire distribution sites like NewswireJet. A press release or newswire service will help you publish your press release quickly. Using a press release distribution will help you save time and cost so you can focus on other things that will help you launch your music event to the market.

  • What is the purpose of a press release for a Music Event?

A music event press release is written to announce a music event to the market and make the news available to journalists or news sites.

Organizations use press releases in many ways and one of these ways is to announce a music event. Doing this can help you quickly get the word out about your music event giving you speed in getting this done. 

  •  What should be included in a music press release?

A music press release should include the artist’s/band’s name, contact information, release date, song/album title, genre, a captivating headline, a brief introduction, artist/band biography, details about the music, upcoming events, and links to music samples.

  • How do I write a compelling headline for my music press release?

To create a captivating headline, focus on the most unique or exciting aspect of the music release. Use descriptive language and be concise, grabbing the reader’s attention immediately.

  • Can I include press quotes and reviews in my music press release?

Yes, incorporating positive press quotes and reviews can add credibility and authority to your music press release, making it more appealing to journalists and industry professionals.

  • How should I format the music press release?

Use a standard press release format, including a headline, dateline, introduction, body paragraphs, boilerplate about the artist/band, and contact information. Use a clear and professional font, and keep it well-structured and easy to read.


Other Types of Press Release