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In the evolving landscape of PR platforms, Prezly and Meltwater are both reputable names, each offering a suite of unique features and services to streamline PR efforts. In this article, we delve deep to compare these two platforms based on ease of use, cost, reputation, and the analytics and reporting capabilities they offer.

 Key Take Away

Ownership: Prezly operates independently, offering solutions focused on CRM and media relations. Meltwater, on the other hand, is a global leader in media intelligence and social monitoring.   

Year Established: Prezly has been serving the industry since 2010, while Meltwater was established earlier, in 2001, and has hence accumulated a wealth of experience in the sector.   

Number of Reviews: Both platforms have garnered a substantial number of user reviews online, reflecting their wide user base and popularity in the industry.   

Important Data: While Prezly is renowned for its CRM capabilities and customizable newsrooms, Meltwater offers a broader spectrum of services including media monitoring, social media tracking, and PR analytics.

What is the difference between Prezly and Meltwater?

Prezly stands out with its emphasis on CRM functionalities and the creation of visually pleasing newsrooms. It offers an organized approach to media relations. In contrast, Meltwater provides a more comprehensive solution, with tools for media monitoring, social media analytics, and extensive reporting capabilities, catering to a broader set of PR and marketing needs.

Prezly vs Meltwater: Ease of Use

Prezly: Features a user-friendly interface, with intuitive tools that streamline the management of media relations and CRM activities.

Meltwater: Offers a robust yet user-friendly platform, equipped with a variety of tools for media monitoring and analytics, making the analysis of PR campaigns relatively straightforward.

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 Prezly vs Meltwater: Cost

Prezly: Operates on a subscription model, with different packages offering varied features and services. Pricing details can be found on their official website.

Meltwater: Adopts a custom pricing strategy, where the cost is tailored based on the specific needs and requirements of the client.

Is Meltwater reputable?

Absolutely, Meltwater enjoys a strong reputation in the industry, having served as a leading provider of media intelligence and PR solutions since 2001. The platform is known for its comprehensive media monitoring and analytics tools.

Which is better Prezly or Meltwater?

Choosing between Prezly and Meltwater boils down to specific business needs. Prezly is an excellent choice for organizations looking to enhance their media relations through CRM functionalities and customizable newsrooms. Meltwater, on the other hand, is more suitable for businesses seeking extensive media monitoring and analytics capabilities.

Prezly Vs Meltwater: The Most Reputable

Both platforms are reputable in their domains, providing valuable services to PR professionals. While Prezly is recognized for its CRM and media relations focus, Meltwater is celebrated for its media intelligence solutions and extensive experience in the industry.

How much does it cost to send a press release on Meltwater?

Meltwater’s pricing structure is custom-based, depending on the specific services required. Clients would need to get in touch with Meltwater’s team to get a detailed quote based on their unique requirements.

How much does it cost to send a press release on Prezly?

Sending a press release through Prezly would be incorporated within their subscription model. The exact pricing can be ascertained by exploring the packages available on their official website.

Prezly Compared to Meltwater: Which Is the Best in Analytics and Reporting

Prezly: Offers a range of analytics and reporting tools, facilitating efficient tracking of PR campaign performance.

Meltwater: Stands out with its comprehensive analytics and reporting capabilities, allowing users to scrutinize various aspects of their PR and social media campaigns.

Prezly vs Meltwater: Overall Conclusion

When it comes to choosing between Prezly and Meltwater, businesses have a choice between two excellent platforms. Prezly, with its emphasis on CRM and media relations, is an ideal choice for companies looking to build and maintain strong media relationships. Meanwhile, Meltwater, with its broader scope of services including media monitoring and analytics, serves as a comprehensive solution for businesses aiming to have a finger on the pulse of their PR and marketing efforts. Ultimately, the choice depends on your specific business objectives and requirements.

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