Every content writer knows the value of publishing great content on a website, blog, etc. However, publishing great content consistently has been an issue for most writers for many reasons.
Firstly, getting hot and relevant topics for your content is not as easy as it may seem, especially if you publish three or more contents every day. This issue is put into proper perspective when you consider the fact that the topic of your content goes a long way in determining the success of that content.
This is where Google Trends comes in handy, as with it you can generate an endless stream of hot content that your audience will love. How can you do this? That is the focus of this article. We will be showing you how to generate great content using Google Trends. However, before we get into that, let’s learn a few things about Google Trends and how it works.
What is Google Trends?
Wordstream describes Google Trends as a search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume. Visit https://www.wordstream.com/google-trends, for more details.
According to Wikipedia, Google Trends is a website owned by Google Inc. It analyzes the popularity of search queries on Google Search, across various regions and languages. The website uses graphs to compare the search volume of different search queries over time. Visit https://en.wikipedia.org/wiki/Google_Trends, for more details.
In other words, with Google Trends you can identify keywords that are trending, or have a high search volume, in any country or region of your choice, per time. That’s incredible right?
Also, Google Trends has a section for hot trends that displays the top 20 fastest-rising search terms for the past hour in any country of your choice. However, this is strictly for keywords that suddenly experienced a spike in search volume. For each keyword in this category, Google Trends offers a search volume graph, in addition to news, blog, and other web search results.
At this point, I guess it is already becoming clearer as to how Google Trends will help you produce great content for your audience. However, hang on we ain’t done yet. We will be discussing the benefits of using Google Trends in your content marketing efforts.
Benefits of Using Google Trends
Here are some of the benefits of using Google Trends in your content marketing efforts:
Helps you select the best keywords
Writing your content with trending keywords helps your blog or website rank higher on search engines. This is where Google Trends comes in, as they provide you with an endless stream of Keywords trending in your niche, and so make it easier for you to select the very best keyword combinations for your content.
As you write your content using these trending keywords, you can be sure to reap the benefits of ranking higher on search engines.
Helps you identify hot trends
Many times, the reason your content is unsuccessful is not always about the quality of the writing itself, but about the focus or topic of the content. Very few persons will read an article about the First World War today, but a lot of persons will click an article covering a recent event of interest.
Google Trends will provide you with a constant supply of trending keywords to draw relevant and hot topics from. This is another benefit of using Google Trends in your content marketing.
Helps you locate articles and sites for backlinking
Backlinking to sites or blogs that are popular or seen as credible, boosts your search engine rankings. Google Trends makes it easier to find these type of sites by providing you with a list of trending keywords, as well as articles, blogs, websites, and other web search results. This makes your backlinking to credible and popular sites easier.
Monitor your performance
Everyone needs a mechanism to monitor how well they are doing in whatever endeavor they are involved in.
You could monitor the performance of your brand or site on Google Trends by simply searching the name of your blog or website and it will display the information of “interest over time” via a graph. It will also reveal how searchable your brand is on a yearly scale.
The insight gained from this exercise can help you measure how effective your content marketing strategy and efforts have been.
Research your competition
Just as you can research your brand, blog, or website, so you can also research that of your competition and see how you are faring with regards to them.
Google Trends offers you the opportunity to see how your competition ranks in searches, and what the public opinion about them is. The insight gained from this research can give you direction on what to do differently to get more traffic to your website.
Identify Regions with high interest in your niche.
What will you do if you discover that a particular country or region has a high interest in your niche? I guess you will be more particular about writing for those persons since they constitute a major part of your potential audience.
In addition, you will be more strategic as to how to reach out to these persons and make your content more attractive to them.
Google Trends helps you identify countries and regions with high interest in your keyword niche. Insights gained from this can help your content marketing to be more targeted and productive.
How to use Google Trends to Create Great Content
Since the use of Google Trends can be so rewarding in helping you create great content, the next question is; how can you use Google Trends to create great content? You will find the answers to this question here.
Draw topics from trending keywords in your niche
As explained earlier, Google Trends helps you identify trending keywords in your niche. These keywords can then be used in formulating interesting topics for your content. For example, if a trending keyword in your niche is White Paper, you can make your topic, 7 steps to writing a great white paper, Writing a white paper that brings conversion, etc.
Furthermore, you can get inspiration for topics, from suggested blogs, news, and web results. These results can help you develop a topic that will be very attractive to your audience.
However, when choosing keywords in your niche to formulate into topics, ensure the following:
- You have the knowledge to write on that topic.
- It is relevant to your target audience.
- It is relevant to your business.
Conduct better keyword research
Every content writer knows that writing a beautiful piece is no longer enough to make your content outstanding. It has to be optimized with the right keywords to help it stand out on the web.
Google Trends helps you get just the right keywords to help your content stand out on the web. To exploit the keywords research options of Google Trends, click the explore button at the top of the dashboard.
Type in your search term, and it will suggest other search terms that are frequently researched by other users. When you find the keywords you are most comfortable with, compare with other suggested ones see which gets the highest search result. Select the keywords with the highest searches to help make your work rank higher on the web.
After selecting your preferred keywords, scroll down to find some suggested topics to further guide you to select a great topic for the keyword you have been decided on.
Use it to create a content calendar
According to CoSchedule, a content calendar is anything used to plan, schedule, and organize content and other marketing projects. See https://coschedule.com/blog/annual-content-calendar-template/, for details.
Content marketing calendars guide your content marketing efforts and help you publish the right content at just the right time.
Most content writers agree on the necessity of having a content calendar. However, not all recognize the huge benefits of using Google Trends in planning their content calendar. With the data available on Google Trends, you can plan your content calendar such that you will have the right content to publish at the right time.
For instance, if you write on fashion, you can find out which type of fashion you should be blogging about per time. So you will always have what your audience is eager to read about every time. Google Trends helps you publish super targeted content for your audience at just the right time.
Research local shopping trends to create targeted content.
With Google Trends, you can research shopping trends in your locality to gain insight on how to better position your content to tap into the local demand. For instance, if you notice the local shopping trends tilts towards a product that you offer (at a particular time of the year); you can model your content to advertise that particular product at that time of the year. This will help boost your market share in that product.
Conclusion
Google Trends can be used in a lot more ways to create super-targeted content, than the ways mentioned here. Simply visit the website and become familiar with how it works, then you can get creative on how you apply it to create great content.
However, it is necessary to note that even as Google Trends is amazing, its data is accessible to everybody. This means that there is little leverage in just knowing how to use it. What makes the difference is what you understand from the data available there and how you are able to apply them to your unique situation.
Visit https://trends.google.com/trends/, to get a feel of the website. Wishing you success in your journey to mastering the use of Google Trends to create great content.
