Did you know that the time a prospective client receives your email goes a long way in determining if she will open the email, read it, and contact you or not? Other things being equal, a prospective customer would open your email if it is received at the right time. Many email marketers realize this, …
Every content writer knows the value of publishing great content on a website, blog, etc. However, publishing great content consistently has been an issue for most writers for many reasons. Firstly, getting hot and relevant topics for your content is not as easy as it may seem, especially if you publish three or more contents …
In almost every field of human endeavor today, Goal setting is considered to be very important. This is because they give direction to human efforts, and help us measure how much progress we have made. It has even been argued that you achieve more by setting goals than working without any set goals. Even though …
Before GPS became a thing, how did people find their way around a new city or town? They used maps. The maps helped them navigate through the city, with little or no discomfort, depending on their ability to read maps. In recent times, GPS has replaced maps, as they give easier-to-follow directions than the old …
How to Write a Creative Brief (Templates included) Read More »
When Mark Zuckerberg and his team founded Facebook in 2004, it was basically for social purposes – making new friends, connecting with old ones, etc. However, over the years, social media has become more than just a place to meet friends, it has evolved into a place where organizations meet with potential customers, maintain existing …
Thomas Watson Sr., former president of IBM, coined this famous phrase: “Nothing happens until a sale is made”. This statement emphasizes the critical role marketing plays in any business organization. To achieve success as a business, you need to get your marketing right. In other words, you need a great marketing management system in place. …
Marketing Management: 10 Things you need to know Read More »
Among other things, one necessary ingredient for success in any venture is Strategy. This is because of the important role strategy plays. The question, therefore, is what is Strategy? According to Wikipedia, a strategy is a general plan to achieve a long-term goal, under conditions of uncertainty. The Oxford dictionary defines Strategy as a plan …
Marketing Strategy: How to Plan Yours in 12 Steps Read More »
To be the man, you have to get a plan. The first time I heard this quote was in a movie I saw a few years ago. A young boy said this as he strategized on how to achieve his goal. This quote is a fact. If you want to excel at anything, you first …
Communications Plan Template: How to Create Yours Read More »
One of the keys to harnessing the power of your social media handles, be it Twitter, Instagram, etc., is managing it with the help of a Social media plan or Content Calendar. It is interesting that most persons will not embark on a trip, business meeting, etc. without first making a plan; however, they feel …
How to Schedule Tweets and Organize Your Social Media Plan Read More »
Everybody loves a success story right (well maybe not haters)? Among other things, success stories reveal to us principles, patterns, secrets, etc., that we could apply in our unique situations to replicate similar results. In this article, we will be discussing 11 successful blogs, and revealing the secrets and principles, they applied that made them …