When it comes to PR platforms, both Prezly and LinkingNews offer distinctive features and benefits. Prezly is known for its robust CRM tools and personalized newsrooms, whereas LinkingNews specializes in white label press release distribution services. In this article, we will juxtapose these two platforms to help you decide which one better suits your PR needs.
Key Points
Founding Years:
Prezly: Established in 2010, it has a decade of experience in helping businesses streamline their PR efforts.
LinkingNews: While its exact founding year is elusive, it’s known for helping businesses to increase their online presence effectively.
Primary Features:
Prezly: Offers CRM integration, media database, and personalized newsrooms.
LinkingNews: Specializes in white label press release distribution, ensuring the confidentiality of its clients.
Feature Comparison
Prezly
CRM Integration: Helps in nurturing and maintaining relationships with media entities and journalists.
Custom Newsrooms: Businesses can create personalized newsrooms, a hub for all their press releases and news stories.
Analytics & Reporting: Features comprehensive analytics tools to measure the performance of PR campaigns.
LinkingNews
White Label Distribution: Ensures the client’s press releases are distributed without LinkingNews branding, maintaining confidentiality.
SEO Benefits: The platform employs SEO strategies to enhance the visibility of press releases in search engines.
Global Network: Has access to a global network of media outlets and journalists, offering wide-reaching distribution services.
Cost Analysis
– Prezly: Operates on a subscription-based pricing model, offering different packages to cater to various business needs.
– LinkingNews: Pricing is structured based on the distribution network and additional services chosen by the clients.
Usability
– Prezly: Designed with user-friendliness in mind, offering a seamless experience in managing PR campaigns.
– LinkingNews: Offers an intuitive platform, simplifying the process of distributing press releases globally.
Conclusion
Choosing between Prezly and LinkingNews boils down to your business’s specific PR goals. If a CRM-centric approach with an emphasis on relationship management is what you are after, Prezly stands as a reliable choice. Conversely, if your primary focus is on widespread, white label press release distribution, LinkingNews is the platform to opt for.
In essence, both platforms serve as competent allies in optimizing your PR strategies, albeit catering to different facets of public relations. Your choice would hinge on whether you prioritize relationship management or broader press release distribution.
