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Prezly and Businesswire are two titans in the field of press release distribution, each offering a unique set of services to assist companies in disseminating their news and reaching wider audiences. This article aims to provide a comprehensive comparison of these two platforms, examining various aspects such as ease of use, cost, reputation, analytics, and reporting capabilities.

Key Take Away

Ownership: Prezly is a privately held company founded by Jesse Wynants, Gijs Collaert, and Frederik Vincx. On the other hand, Businesswire is a subsidiary of Berkshire Hathaway.   

Year Established: Prezly started its journey in 2010, providing a CRM-centric platform for PR teams, while Businesswire has been a significant player in the industry since 1961, offering extensive distribution networks.

Number of Reviews: While Prezly enjoys positive reviews for its user-friendly interface and customer service, Businesswire is often praised for its wide-reaching distribution networks. 

Important Data: Both platforms have been steadily expanding their services and features to provide more comprehensive solutions for PR and communication needs. 

What is the difference between Prezly and Businesswire?

At its core, Prezly is a PR software that combines CRM with newsroom hosting and media pitching, helping PR teams build and maintain relationships with journalists. Businesswire, however, primarily focuses on news distribution, offering a robust network to ensure news reaches a broad and targeted audience. 

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Prezly vs Businesswire: Ease of Use

Prezly: Known for its user-friendly interface, Prezly allows for easy management of contacts and streamlined distribution of press releases through beautiful newsrooms.

Businesswire: Despite offering a broad network, the platform’s user interface can sometimes be viewed as less modern compared to newer platforms. However, it provides a comprehensive distribution system, which is a big draw for users. 

Prezly vs Businesswire: Cost

Prezly: Prezly offers a tiered pricing structure, with the basic plan starting at a monthly subscription fee, providing access to its CRM and newsroom features.   

Businesswire: Businesswire operates on a per-release pricing model, with the cost varying depending upon the distribution network chosen and additional services opted for.

Is Businesswire reputable?

Absolutely. Being in the industry for over 60 years and being a part of the Berkshire Hathaway group speaks volumes about Businesswire’s reputation. It is known for its reliable and extensive distribution network. 

Which is better Prezly or Businesswire?

The “better” platform largely depends on your specific needs. If you are looking for a modern, CRM-centric platform to nurture media relationships, Prezly might be your go-to. On the other hand, if your priority is to have a wide-reaching distribution network for your press releases, Businesswire would be the ideal choice. 

Prezly Vs Businesswire: The Most Reputable

While both platforms hold strong reputations in their domains, Businesswire, with its long-standing history and association with Berkshire Hathaway, might edge out in terms of overall reputation.

How much does it cost to send a press release on Businesswire?

Sending a press release through Businesswire can vary greatly in cost, depending on the chosen distribution network and additional services, ranging from a few hundred to several thousand dollars per release.

How much does it cost to send a press release on Prezly?

Prezly operates on a subscription-based pricing model, with plans starting at a base monthly fee. The exact cost can vary based on the specific features and services chosen.

Prezly Compared to Businesswire: Which Is the Best in Analytics and Reporting

Prezly: Offers comprehensive analytics and reporting features, helping PR teams track engagement and measure the success of their campaigns effectively.   

Businesswire: Provides detailed analytics on the reach and impact of your press releases, giving insights into the effectiveness of each release.

Prezly vs Businesswire: Overall Conclusion

In conclusion, both Prezly and Businesswire offer strong solutions for different aspects of PR and media relations. Your choice between the two should hinge on your specific needs – whether it is nurturing media relationships through a modern, CRM-centric platform like Prezly or leveraging an extensive, reliable distribution network like that of Businesswire. Both platforms have proven their efficacy and hold strong reputations in their respective niches. 

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