When it comes to press release distribution, both LinkingNews and Meltwater have made significant inroads.
These platforms offer unique features and services that cater to different business needs. In this article, we aim to dissect these two platforms on various fronts such as ease of use, cost, reputation, and analytical capabilities to help you choose the most suitable option for your business.
Key Take Away
1. Ownership: LinkingNews operates as an independent entity, while Meltwater is a global leader in media intelligence and social monitoring.
2. Year Established: Meltwater has been in the industry since 2001, building a strong reputation over the years. The founding year of LinkingNews is not clearly stated.
3. Customer Reviews: Both platforms have garnered customer reviews which can be found on various review platforms, reflecting their standing in the industry.
4. Unique Features: While LinkingNews focuses primarily on press release distribution, Meltwater offers a wider spectrum of services including media monitoring, social media tracking, and PR analytics.
Ease of Use
LinkingNews: Offers an easy-to-use platform where businesses can quickly submit their press releases without any hassle.
Meltwater: Despite offering a vast array of services, it maintains a user-friendly interface, making navigation and utilization of services straightforward.
Cost
LinkingNews: Provides transparent pricing structures, allowing businesses to select a package that suits their budget and requirements.
Meltwater:Operates on a quote-based pricing system, tailoring the costs according to the specific needs and preferences of the businesses.
Is Meltwater Reputable?
Yes, Meltwater is a well-established name in the industry, known for its comprehensive media intelligence and PR services. It enjoys a good reputation for delivering quality services over the years.
Which is Better: LinkingNews or Meltwater?
The choice between LinkingNews and Meltwater largely depends on your business’s specific requirements.
If you are looking for a straightforward press release distribution service, LinkingNews might be the better option.
On the other hand, if you are seeking an all-encompassing solution that includes media monitoring and analytics, Meltwater stands as a more robust choice.
Analytics and Reporting
LinkingNews: Offers basic analytics to track the performance of the press releases distributed through their platform.
Meltwater: Provides in-depth analytics and reporting capabilities, helping businesses to fine-tune their PR strategies and achieve better outcomes.
Conclusion
LinkingNews and Meltwater, though operating in the same industry, cater to different segments of the market.
While LinkingNews is suitable for businesses looking for direct press release distribution services, Meltwater serves as a one-stop solution for all your PR and media intelligence needs.
Depending on your business needs and budget, either of these platforms can serve as an excellent choice for enhancing your public relations strategies.
