Oladimeji Oke

As a PR professional, press release templates are an essential tool for proactive reputation management. Press releases allow businesses to communicate a newsworthy story to their target audience, providing relevant information and pertinent details. Writing a press release can generate free media coverage, increase brand awareness, and enhance a company’s credibility. In this blog post, …

Press Release Templates: The Best Press Release Formats To Share Your Story Read More »

In the ever-evolving world of digital marketing, every brand strives to make a lasting impression. But how can you achieve that without breaking the bank or creating content yourself? The answer lies in the power of earned media, a game-changer for businesses seeking to build trust, credibility, and a strong online presence. Are you ready …

What is Earned Media? A Comprehensive Guide Read More »

Human interest stories are narratives that focus on the experiences, emotions, and struggles of individuals, highlighting their personal journeys or unique circumstances. These stories offer a glimpse into the lives of real people, capturing the emotion of their triumphs, challenges, and everyday moments. Human interest stories play a vital role in journalism and storytelling by …

The Power Of The Human Interest Story Read More »

Effective media pitching plays a pivotal role in public relations, serving as a strategic tool to secure media coverage and tell compelling stories. Media pitches allow PR professionals to communicate key messages, promote brands, and engage with target audiences through various social platforms and media channels. The purpose of this article is to provide insights …

7 Media Pitch Examples From PR Experts (with Tips & Templates) Read More »

In the fast-paced world of media, where attention spans are fleeting and headlines compete for supremacy, one communication tool stands tall: the press release. It’s the authoritative whisper that echoes through newsrooms, the spotlight-stealer that compels journalists to take notice. But what exactly is a press release? A press release is an official statement (written …

Elements of a good press release Read More »

Companies that operate in today’s digital age are constantly searching for ways that will both boost conversions and their bottom line. Optimizing their website’s conversion rate, or the percentage of visitors who complete a desired action, such as making a purchase or filling out a form, is one way to do this. The technique is …

Conversion Rate Optimization (CRO): 8 Ways To Get Started Read More »