Relying only on the standard practice of writing press releases in this digital world is no longer sufficient. The reason is that information travels at lightning speed and in diverse directions. Thus to get more press coverage and earned media for your business you have to do things differently. One of the most important ways to get more coverage for your press release is ensuring that your press release is well written and is attention-grabbing.
There are a lot of ways to get more coverage but you must have it in mind that this is achieved over time. The alternative way to achieve this in a better time is to use the services of Press Distribution Organizations who target your desired audience. with this, your press release is guaranteed to be in front of the right journalists.
You will get to know how to get more coverage using these methods and discover those best suited to your business:
1. Get your Press Release across to bloggers or Influencers:
Just like journalists, bloggers and influencers are on the lookout for topics to share with their audience so it will be a good approach to send your press release to those you know are into what your business is about. Now n doing this you just don’t send your press release to them but you rather write a summary of what’s in the press release and ask them if you can send the press release to them. There are also press release distribution services that target bloggers and influencers.
2. Use multimedia-rich Press Releases:
Various scientific research has proven that images and videos are more effective in getting the attention of readers than words. Remember the adage “a picture is worth a thousand words”, applies to using multimedia-rich press releases that are not only visually compelling but also give the journalists full and worthy stories to tell thus making their job to be easier. This increases the potential of increased media coverage as broadcast journalists are on the lookout for videos, images, and audio materials. Press release distribution services that allow you to include images and links to videos will be of help to your media campaign.
3. Target media outlets that reach your desired audience:
Consider your target audience before choosing the press release service to use. If your target users of Facebook for example, then use a distribution service that offers press release publications targeting certain Facebook pages. When your target audience is local then you should use distribution services that target distribution using locations or even local radio and television stations.
4. Make use of Professional Writers:
A primary factor to getting more media coverage is writing a well-crafted release which is not only with a compelling announcement but which is also according to the media standards and structure. Who is better suited to know all these than the experts in the field whose service you can employ by engaging press release distribution services that offer press release writing on your behalf. You just provide the aims and details you want to be covered in the press release then you get a well-crafted and even SEO optimized press release. These SEO-optimized press releases are not only easy to read as they have a great layout with appropriate use of keywords but they also help generate more traffic.
5. Send your Press Release directly to journalists and not to Newsrooms:
When sending your press release to journalists you should send it to the journalist’s email who will be the one to writes stories in line with your press release. This has a much higher probability of reaching the journalist than sending it to generic email addresses like info@newsroom.com. You can get journalists’ emails by using digital tools like LinkedIn or email finders.
6. Make use of Distribution Services that have targeting options:
Using the mass distribution of press releases is good but for you to get more engagements and prevent your press release from landing in the spam of the journalist email take it a step further. This can be done by using distribution services that offer targeted services based on industry, demographics, reader interest, or even location.
7. Choose the right time to Publish your Press Release:
another way of making the best use of a press release is to send it out at the right time. Certain studies by organizations like Prowly suggested that Thursdays are usually the best days for sending our press releases due to the relatively high open rate when compared to other days of the week. Also, editors are more likely to open their emails between the hours of 10 a.m. and 2 p.m. Above all these, ensure you send your press releases in advance so the journalists have time to work with your press release and even get back to you for more information and clarification.
8. Track your press release performance:
it is not just sufficient to get a syndicate distribution report of your press release but the report should reflect certain points that will give insights about the performance of your press release. This way you will discover if it reached the audience you have in mind, the media materials you used that have more engagement, the demographics of the audience reached and the search engine exposure it got. Some of the data that you should consider are: search engine ranking, detailed demographics of people reached, click-through rates, page views, and multimedia views.
The insights will help you to plan better for your next distribution, know which channels you should use more and even the type of media materials to use.
