blog

Journalists process hundreds of pieces of information each day making it extremely difficult to get their attention. A corporate backgrounder draws their attention faster and it gives a quick insight about an issue/event and includes some information not available in a press release. What is a Corporate Backgrounder? A backgrounder is a short article written …

How To Write A Corporate Backgrounder [Examples Included] Read More »

What’s the goal of this company? I bet this is one of the easiest questions for even an entry-level employee of any organization to answer. However it’s not enough to know the goal of your company, do you know the meaning of that goal? Do you even know how your company intends to actualize that …

Marketing Objectives: How to Create a Realistic One in Five Steps. Read More »