The world of content marketing is ever-evolving. To stay ahead of the game and continue to achieve the best results from your content marketing efforts, it’s crucial to keep up with the latest statistics, trends, and facts.
Through these insights, you’ll discover the most popular content distribution channels, the most efficient tactics to drive returns on investment, and the content formats that perform best, whether it’s through engaging video content or well-crafted blog posts.
We’ll also dive into the topic of content quality, an essential factor for content consumption, and explore how much brands should allocate to their content marketing efforts.
In this article, we’ve compiled 35 of the latest and most relevant insights on content marketing, tailored to inform and elevate your strategy. These statistics shed light on critical questions that successful marketers ask themselves daily, such as how to reach more internet users, how to stand out from traditional marketing tactics, and how to generate high-quality leads.
Are you ready to gain a better understanding of the current content marketing landscape and unlock the secrets to successful content marketing? Let’s dive in!
Statistics on Content Marketing Strategies
Before we dive into the latest trends and facts in content marketing, let’s take a closer look at some of the most critical statistics that tell us about the organizations that are implementing content marketing strategies and how they’re leveraging them to achieve success.
These statistics reveal fascinating insights into how businesses are reaching more internet users, standing out from traditional marketing, and driving high-quality lead generation. Moreover, they shed light on the practices of the most successful marketers, their focus on content quality, and how their content is being consumed.
By examining these statistics, you’ll gain a better understanding of the current state of content marketing and how it’s shaping the marketing landscape. From here, we’ll build on this foundation to explore the latest trends and insights in content marketing, helping you elevate your strategy and stand out from the competition.
So, without further ado, let’s dive into the most important content marketing statistics, and unlock the secrets of successful content marketing!
Content marketing costs and ROI
When it comes to content marketing, it’s not always easy to determine how much of your marketing budget should be allocated to it. But, considering the potential returns on investment, it’s certainly worth exploring.
According to recent content marketing statistics, allocating a portion of your marketing budget to content marketing is a smart move. Not only is content marketing a highly effective strategy, but it also costs significantly less than traditional marketing.
One study found that content marketing costs 62% less than traditional marketing. While the biggest costs of content marketing typically come from the production process, such as paying writers to create compelling blog posts, you don’t necessarily need to pay to distribute them, making it more affordable than traditional forms of marketing like paid ads.
These content marketing stats are just the beginning of unlocking the potential of content marketing strategy. By investing in content marketing efforts, you can tap into its cost-saving potential and generate impressive returns.
B2B marketers and content marketers alike can benefit from incorporating content marketing strategies into their overall marketing strategy, driving leads and boosting conversions.
So, consider allocating a portion of your marketing budget to content marketing, and watch your ROI soar.
75% of marketers say SEO is their most efficient content marketing tactic
Are you ready for a not-so-surprising fact? Content marketing and SEO go hand in hand. Written content is the backbone of most successful SEO campaigns.
For those who don’t know, SEO is an acronym for Search Engine Optimization. This process involves optimising your content to rank higher on search engines like Google or video hosting platforms like YouTube. By doing so, you can attract more organic search traffic for your target keywords, ultimately boosting your website’s visibility.
According to the SEMrush State of Content Marketing 2020 Global Report, SEO is a critical component of any successful content marketing strategy. So if you’re looking to improve your content marketing efforts and drive more traffic to your website, it’s time to focus on your SEO tactics.
Don’t miss out on the potential benefits that come with integrating content marketing and SEO into your overall marketing strategy!
Video content marketing statistics
Are you curious about how video content is changing the marketing landscape in 2023? Want to stay ahead of the curve in content marketing? Do you know how video content is impacting consumer behaviour and brand strategy? These statistics offer a glimpse into the growing importance of video and how brands are using it to connect with audiences.
15% of marketers don’t know how much their company spends on content marketing
Did you know that 15% of marketers have no idea how much their company is spending on content marketing? This statistic underscores the need for clear and documented content marketing strategies with defined budgets. Without this, it can be easy to overspend or waste resources on ineffective marketing efforts.
For B2B marketers and content marketers alike, having a clear content strategy is essential for success in today’s content marketing industry. This includes understanding your target audience, creating high-quality content that resonates with them, and distributing that content effectively on social media platforms and other channels.
Having a documented content marketing strategy can also help you make informed decisions about where to allocate your content marketing budget.
This budget can be used to create various types of content, such as video marketing, blog posts, and other forms of content creation, as well as to invest in marketing tools and resources to support your content marketing efforts.
Ultimately, the success of your content marketing teams relies on having a clear understanding of your content marketing strategy and how it fits within the larger context of your marketing efforts.
By keeping up with the latest content marketing trends and staying on top of your content marketing budget, you can ensure that your marketing efforts are effective and impactful.
Content marketing costs 62% less than traditional marketing
Content marketing costs 62% less than traditional marketing, making it an affordable option for businesses looking to maximise their marketing efforts. This is because, with content marketing, the biggest costs usually come from the production process.
For B2B marketers and content marketers looking to get the most out of their marketing budgets, content marketing is a powerful tool that can help you achieve your goals without breaking the bank.
By creating a documented content marketing strategy and allocating a specific content marketing budget, you can ensure that your efforts are focused and effective.
With the rise of social media marketing and video marketing platforms, creating content has become an essential marketing tool for businesses of all sizes. However, it’s important to stay up-to-date on content marketing trends and best practices to create effective and engaging content that resonates with your target audience.
By building a strong content marketing team and developing your content marketing strategy, you can ensure that your efforts are strategic, focused, and effective.
On average, companies allocate 26% of their marketing budget to content creation
Are you feeling lost when it comes to figuring out how much to spend on your content marketing efforts? Well, the good news is, you’re not alone. The average organisation spends approximately a quarter of its total budget on creating content, according to HubSpot’s State of Marketing Report for 2021.
However, it’s also important to set aside some funds for promoting and distributing your content.
Investing in content creation is a vital aspect of the content marketing landscape, especially if your goal is to increase brand awareness, generate more organic traffic, and drive quality leads to your website.
Creating a documented content strategy can help ensure that your content is relevant, engaging, and high-quality, which can boost your organic search rankings, social media engagement, and ultimately, your bottom line.
As mobile devices become the primary form of accessing information and social media platforms, social media marketers and B2B content marketing professionals must adapt their marketing efforts to meet the evolving needs of their audiences.
By allocating a portion of your marketing budget to creating and distributing high-quality content, you can attract more organic traffic and increase your chances of generating quality leads that convert into loyal customers.
So, what are you waiting for? Start creating compelling content today and watch your organic traffic soar!
Companies with blogs produce 67% more leads per month
Did you know that companies with blogs can generate 67% more leads per month than those that don’t have a blog? This is because a blog can help you create fresh and relevant content for your audience, which in turn can improve your search engine optimization (SEO) and increase your website traffic.
As more people discover your website, you’ll have more opportunities to convert them into leads.
According to the latest content marketing statistics, blogs are an essential component of the content marketing landscape. They are effective in creating brand awareness, increasing brand awareness, and engaging social media marketers.
Blogs are also helpful in driving organic search traffic to your website, which is important for B2B content marketing. With a documented content strategy and consistent effort in creating quality content, blogs can attract quality leads and boost organic traffic, making them a primary form of lead generation for many marketers worldwide.
In today’s digital world, where mobile devices are the primary means of accessing social media platforms and consuming content, having a blog can be crucial for your marketing efforts.
Blogs are also an excellent way to showcase your content quality and distribute your content to a broader audience. They are popular among global marketers and are an effective way to increase social media engagement.
The success of your blog will largely depend on your ability to create content that resonates with your target audience. By distributing content across various platforms, you can reach more internet users and improve your chances of generating quality leads.
In contrast to traditional marketing, which can be costly and not as effective as it once was, blogging can be a cost-effective and efficient way to generate leads and grow your business.
The statistics show that having a blog can significantly impact your lead generation efforts, helping you to produce more leads per month than companies without a blog.
As more marketers worldwide recognize the value of content consumption and the success of the most successful marketers, it’s clear that having a blog is an effective way to drive organic traffic, increase brand awareness, and create quality leads.
Most marketers measure the success of their content marketing efforts based on sales
While sales are certainly an important metric to measure the success of content marketing efforts, it’s not the only one. Most marketers use a combination of metrics to gauge the effectiveness of their content marketing campaigns.
According to recent content marketing stats, 84% of marketers measure the success of their content marketing efforts based on engagement metrics, such as views, likes, shares, and comments.
Measuring sales is important, but it’s often a longer-term goal that requires multiple touchpoints with a customer before they’re ready to make a purchase.
That’s why content marketing strategies often focus on creating brand awareness, building trust with the target audience, and establishing thought leadership. These are all important goals that can’t be directly tied to sales.
For B2B marketers, the focus is often on lead generation and lead nurturing. This means creating content that speaks directly to the needs and pain points of the target audience and guiding them through the buyer’s journey. Recent content marketing statistics show that 79% of B2B marketers use content marketing to generate leads.
In summary, while sales are certainly an important metric to track, they are just one piece of the puzzle when it comes to measuring the success of content marketing efforts.
Other metrics such as engagement, lead generation, and thought leadership can be just as important. By focusing on a variety of metrics, marketers can get a more complete picture of the effectiveness of their content marketing strategies.
30% of companies outsource their content creation efforts
There are several reasons why companies outsource their content creation efforts. One of the main reasons is to reduce costs. By outsourcing their content creation, companies can save money on salaries and benefits for in-house content marketing teams.
Additionally, outsourcing allows companies to access specialised expertise that may not be available in-house. This can result in higher-quality content that is more effective at attracting quality leads and increasing web traffic.
Moreover, outsourcing content creation can allow companies to focus on their core business activities, while still maintaining a strong content marketing strategy.
Outsourcing also provides flexibility in content production and distribution, which can be crucial in responding to changes in the market and adjusting marketing strategies accordingly.
According to marketing statistics and trends, more than half of marketers worldwide have a content marketing strategy. Successful content marketers understand the importance of leveraging content marketing to create brand awareness, attract quality leads, and increase web traffic.
They prioritise content quality, creating long-form blog posts and visual content like videos to appeal to their target audience.
To distribute their content effectively, marketers use a variety of channels, including paid content distribution channels, social media advertising, and organic search. They also document their content strategy and track the performance of their content marketing efforts through marketing reports and content marketing ROI analysis.
In summary, outsourcing content creation can provide many benefits for companies, including cost savings, access to specialised expertise, flexibility, and the ability to focus on core business activities.
Successful content marketers prioritise content quality, use a variety of channels for content distribution, and track the performance of their content marketing efforts through marketing reports and ROI analysis.
YouTube is the most popular channel for viewing video content online
It is a marketing fact that YouTube is the most popular channel for viewing video content online. YouTube has over 2 billion monthly active users and is the second most visited website in the world after Google.
In addition to being the most popular platform for video content, YouTube also has a wide variety of content available to its users, ranging from entertainment to education, and it is available in multiple languages.
For businesses, YouTube offers a unique opportunity to reach a global audience and attract new customers. It can be used to showcase products, share industry insights, and provide valuable information to potential customers.
Plus, with the ability to track engagement and measure ROI, businesses can easily determine the success of their video marketing efforts on the platform.
Based on a study conducted by Custom Content Council, 72% of marketers believe that branded content is more effective than traditional magazine advertisements. The reason for this is that branded content allows marketers to create a more personalised and engaging experience for their audience, rather than relying on a generic, one-size-fits-all approach.
72% of marketers think that branded content is more effective than magazine advertisements
Branded content can take many forms, including blog posts, social media posts, videos, and podcasts. By creating content that speaks directly to their target audience’s interests and needs, marketers can build trust and credibility with their audience, and increase the likelihood that they will engage with their brand.
On the other hand, traditional magazine advertisements are often seen as intrusive and impersonal and may be less effective at capturing the attention of today’s savvy consumers. In addition, magazine advertising can be expensive, and may not provide the same level of ROI as branded content.
Overall, the shift towards branded content reflects a growing recognition among marketers that building relationships with customers is key to long-term success. By providing value through informative and entertaining content, marketers can create a loyal following of customers who are more likely to purchase from them in the future.
94% of marketers changed their content marketing strategy in response to the pandemic
The COVID-19 pandemic had a significant impact on businesses worldwide, including their marketing strategies. Many businesses and marketers had to adapt to the changing circumstances, and this resulted in a significant shift in their content marketing strategies.
According to a study by Content Marketing Institute, 94% of marketers made changes to their content marketing strategy in response to the pandemic. These changes included adjustments to messaging, editorial calendars, content formats, and distribution channels.
Marketers had to rethink their messaging to ensure it was relevant and sensitive to the situation. They also had to adjust their editorial calendars to accommodate changes in production and distribution.
Some businesses even had to change their content formats to fit the changing needs of their audience. For example, video content became increasingly popular as more people stayed home and consumed content online.
In addition, the pandemic forced businesses to rethink their distribution channels. With more people spending time online, businesses had to focus on digital marketing and social media to reach their target audience.
Overall, the pandemic had a significant impact on content marketing strategies, and businesses that were able to adapt quickly were more likely to succeed.
92% of marketers produce blog posts
It’s no secret that blogging is a critical component of most successful content marketing strategies. According to recent research, a staggering 92% of marketers produce blog posts regularly.
That’s because blogs can be a powerful tool for establishing thought leadership, attracting quality leads, and improving search engine rankings. Companies that blog regularly generate 67% more leads per month than those that don’t. Plus, with the rise of long-form content and the increasing importance of organic search traffic, blogging has become even more important in recent years.
Whether you’re a B2B or B2C marketer, producing high-quality blog content can help you stand out from the crowd and build a loyal following of engaged readers. So if you’re not already blogging, it’s time to get started!
Posts containing frequent lists generate 70% more traffic
Posts that use lists can be very effective in generating traffic for several reasons. First, they are easy to read and visually appealing, making them more likely to be clicked on and shared.
Second, they break up large blocks of text into manageable pieces, making the content more digestible for readers. Third, they often promise quick and actionable takeaways, which can be very attractive to readers who are looking for practical tips or advice.
When used effectively, lists can be a powerful tool for content marketers. By incorporating them into your content strategy, you may be able to increase engagement, drive traffic, and ultimately achieve your marketing goals.
79% of content marketers use content marketing to generate high-quality leads
Generating high-quality leads is a top priority for content marketers, and they have found content marketing to be an effective method to achieve this goal. Content marketing involves creating and sharing relevant and engaging content to attract potential customers and guide them through the buyer’s journey, leading to increased conversions.
According to statistics, 79% of content marketers use content marketing to generate high-quality leads, demonstrating its widespread use and effectiveness.
By providing valuable and informative content, businesses can establish themselves as thought leaders in their industry, earn the trust of their audience, and ultimately convert leads into paying customers. This makes content marketing an efficient and cost-effective way to drive business growth.
Long-form blog content gets twice as many page views
Long-form blog content refers to blog posts that contain more than 1,500 words. According to various studies, including one by HubSpot, long-form blog content is more effective at attracting and engaging readers compared to shorter blog posts.
One of the primary reasons for this is that long-form content provides more detailed and comprehensive information on a particular topic. This can be particularly helpful for readers who are seeking in-depth knowledge about a subject, as it allows them to gain a deeper understanding of the topic.
Additionally, long-form content often includes more visuals, such as images and videos, which can make the content more engaging and visually appealing.
Furthermore, search engines such as Google tend to favour longer content, as it is typically more informative and provides more value to readers. This can lead to higher search engine rankings, which in turn can lead to more page views and traffic to a website.
By creating long-form blog content, businesses can position themselves as thought leaders in their industry, establish themselves as a go-to source for valuable and informative content, and ultimately attract and engage more readers.
It is important to note, however, that creating long-form content requires a significant investment of time and effort. It’s crucial to ensure that the content is high quality and provides real value to readers to see the desired benefits.
Content marketing trends
Content marketing is an ever-evolving field, with new trends emerging each year. As businesses increasingly turn to content marketing to reach and engage with their audiences, it’s important to stay up-to-date on the latest strategies and techniques.
Some current content marketing trends include a focus on user-generated content, the use of interactive and visual content, and a shift towards more personalised and targeted content. Let’s explore these trends in more detail.
Video is the most common form of media used in content strategies
The video has become an increasingly popular form of media in content marketing strategies, with businesses recognizing its ability to engage audiences and convey information engagingly and memorably.
According to a survey by Wyzowl, 85% of businesses now use video as a marketing tool, making it the most common form of media used in content strategies. The survey also found that video has a significant impact on consumer behaviour, with 83% of consumers saying that a video has convinced them to make a purchase.
In addition, the popularity of social media platforms like YouTube and TikTok has further fueled the growth of video content marketing, providing businesses with new opportunities to reach and engage with their target audience.
The average number of video minutes watched increased by 85% in 2020
In 2020, the world saw an unprecedented increase in the amount of time people spent online, leading to a surge in the consumption of online video content. According to statistics, the average number of video minutes watched per user increased by a staggering 85% in 2020.
This indicates a shift towards video content as a preferred form of media, with users seeking out more visual and interactive experiences. Businesses and marketers have taken notice of this trend, with many incorporating video content into their content marketing strategies to increase engagement and reach their target audiences more effectively.
With the continued growth of video consumption, businesses will likely continue to invest in video content creation to stay competitive and meet the evolving preferences of their audiences.
88% of content marketing teams use web analytics tools
Web analytics tools play a crucial role in content marketing by providing valuable insights into the performance of marketing campaigns. According to recent statistics, 88% of content marketing teams use web analytics tools to measure the success of their content.
These tools allow marketers to track metrics such as website traffic, user behaviour, and engagement, which can help them understand the effectiveness of their content and make data-driven decisions to improve their strategies.
With web analytics, marketers can track the performance of individual pieces of content, identify the most popular content formats, and understand which channels are driving the most traffic to their websites. This information can be used to optimise future campaigns and ensure that resources are allocated to the most effective channels.
Web analytics tools also enable marketers to track conversions and other key performance indicators, providing insights into how content is driving business goals.
This can help marketers refine their content strategies to focus on the types of content that are most effective in generating leads and revenue.
Overall, the use of web analytics tools is a critical component of content marketing, allowing marketers to measure the success of their efforts, identify areas for improvement, and drive better results.
68% of marketers expect their content marketing budget to increase this year
As content marketing continues to prove its value as a cost-effective and efficient way to drive business growth, more and more companies are looking to invest in this strategy.
This is not surprising considering the success that content marketing has brought to many businesses in recent years. By creating and sharing relevant, informative, and engaging content, companies can attract the attention of potential customers and build trust with their audience.
In addition to increasing budgets, companies are also exploring new and innovative ways to deliver their content, such as through interactive content like quizzes, surveys, and assessments. With the rise of mobile devices, companies are also focusing on creating content that is easily accessible and shareable on social media platforms.
However, it’s important to note that simply increasing the budget is not enough. Companies must also ensure that their content is high-quality, relevant, and resonates with their target audience. By doing so, they can maximise the ROI of their content marketing efforts and sustainably drive business growth.
How much does content marketing increase sales?
Content marketing can have a significant impact on sales, but the exact increase can vary depending on a variety of factors, such as the industry, target audience, and the type and quality of content being produced.
However, studies have shown that businesses that consistently engage in content marketing have the potential to see a significant increase in their sales revenue.
According to a survey conducted by the Content Marketing Institute, 61% of businesses reported that their content marketing efforts increased their sales, while 82% said that it increased their brand awareness.
Other studies have shown that businesses that prioritise content marketing tend to have higher conversion rates, with one study reporting that content marketing generates three times more leads than traditional marketing strategies.
The effectiveness of content marketing in increasing sales can also be attributed to the fact that it allows businesses to build trust and establish themselves as thought leaders in their industry.
By providing valuable and informative content, businesses can demonstrate their expertise and establish a relationship with their audience, ultimately leading to higher levels of trust and a greater likelihood of sales conversions.
Staying Ahead of the Game: Keeping Up with the Latest Content Marketing Trends and Statistics
content marketing has become an increasingly popular and powerful marketing tool in recent years, with more than half of marketers expecting their content marketing budgets to increase this year.
To make the most of their marketing budget, businesses need to develop a well-documented content marketing strategy that leverages the latest trends and statistics.
