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5 Types of Social Media Content That Will Give You the Greatest Value.

6 Mins read

did you know, that with the best types of social media content, you can scale up your company’s recognition and annual ROI to as much as 50% or more, within a year?

Too good to be true I bet, But it’s still true!

The possibilities that the best types of social media content present to every marketer are far-reaching. Now, you can pull up great types of social media content that will go around the globe, even to places where you haven’t been opportune to visit.

Amazing right?

However, to get this result you would have to ensure that you place the best types of social media content before your clients, to keep them captivated.

Never forget, for every product you intend to market there are at least five or more companies marketing the same.

How do you intend to make your social media page the final destination for any client? The visibility of your page is enhanced by great types of social media content.

The more customers you attract, the more customers you eventually get, because loyal customers would always refer you. However, attracting any customer starts with having great social media content.

I want to show you some cool ways to create the best types of social media content that would help you increase your company’s recognition and annual ROI.

I am so excited to share, let’s begin already!

USER-GENERATED CONTENTS

Why do you need to create user-generated social media content?

The reason is, you attract customers by bringing to them what they are in actual search of.

Imagine trying to market an ice skating boot in a sub-Saharan nation,  that has never been graced with snow, the natural outcome of that venture is that the ice skating boots would at least be 95% unsold, all things being equal.

In the same breath, great types of social media content are always centered around the needs of the customers.

In any case, what’s the need to spend many resources in creating great types of social media content when you are not sure it would help scale up your company’s recognition and annual ROI

Creating great types of content that are user-generated requires some work, however, the gain always outweighs the labor.

Below are some pointers that would aid you in creating great types of social media content that are user-generated.

Reviews

do you usually create a review section at the end of your social media content? 

You should try that out

Great types of social media content can be inspired by the questions or comment people drop in the review section of your previous social media content.

If you haven’t been creating a review section for your social media content, give it a try, as it is a very essential element required for creating great types of social media content that are user-generated.

Surveys

Results from survey’s if carried out properly can be a viable means of creatingthe great type of social media contents that are user-generated. For a guide on creating a proper marketing survey, see https://www.driveresearch.com/market-research-company-blog/6-steps-to-conducting-a-market-survey/

Ensure that your survey is not unnecessarily verbose, this way you would be certain that you have the reasonable attention of your clients throughout the time of filling out the survey.

Next time you want to create one of the great types of social media content that is user-generated, create social media content centered around the outcome from your survey. That’s a good start.

Quora

If you want to create great types of social media content that is user-generated then you should try out quora!

Quora presents the privilege of interacting with the real needs of people. Most people drop questions on quora, seeking answers.

If you truly want to put people first while marketing then you should try going through quora and seeing the random needs of people.

Once you have done this, determine what way your company can help. Viola!

Now, create great types of social media content from your findings.

Conference and Webinars.

Remember I told you earlier that you would have to put in some effort to create great types of social media content yeah, this is one of the efforts you have to make.

When was the last time you went to a random conference or a webinar that appeared to be something that would help your career?

If you haven’t been doing this, then it’s time to begin. To create great types of social media content, you would need to attend conferences, webinars, and the likes, By all means, network while at it!

Networking would help you know what people need

Once you know their needs, then go ahead to create great types of social media content that is user-generated.

Identify influencers in your field.

I bet you already know about influencers, however; if you need more clarity neilpatel.com provides some insight, see https://neilpatel.com/blog/guide-to-influencer-targeting/

Do you know the influencers in your marketing line?

Well, if you don’t it’s time to know them because you certainly need them if you intend to create great types of social media content that is user generated.

Once you discover who they are, check out their page especially the comment session.

Have a personal evaluation, is there any solution your company can offer to the people?

Create great types of social media content centered around your findings.

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2.INFOGRAPHICS

It’s quite necessary that you create great types of social media content that are user-generated.

However, every marketer must master the act of making their social media content look intriguing.

If  your post is boring, you can rest assured that your clients would not take the trouble of going through your content, regardless of the fact that it might be one of a great social media content

Infographics are one of the surest tools that can aid you to create great types of social media contents

What are Infographics?

According to Merriam Webster, Infographics can be a chart, a diagram, or an illustration (as in a book or magazine, or on a website) that uses graphic elements to present information in a visually striking way.

Simply put, infographics are a visual representation of any information.

Imagine presenting user-generated content in a pictorial form, that’s a combination of useability and accessibility.

This simply means that your clients find your content both useful and easy to understand!

This in itself is the definition of great types of social media content.

Some of the benefits of using infographics are;

Learning is fun

Infographics are one of the great types of social media content that would not bore your clients with the value you are presenting. It makes learning fun!

Easy comprehension.

This is one of the great types of social media content that would help you break down complex pieces of information.

It has been said that 90% of information transferred to the brain is visual. Visuals are processed 60,000X faster in the brain than texts and 40% of nerve fibers are linked to the retina https://www.shiftelearning.com/blog/bid/350326/studies-confirm-the-power-of-visuals-in-elearning.

The above statement demonstrates that humans learn faster through images than with plain tests.

Easy retention

According to Movableink.com, Infographics are also remembrance friendly. It’s the opinion of many, that 80% of people remember what they see, while 20 % remember what they read!See https://movableink.com/blog/29-incredible-stats-that-prove-the-power-of-visual-marketing/#

I invite you to use infographics for the next social media content you create, I bet you would be glad you did!

If you are looking to create great types of social media content with the use of infographics and you don’t know how to go about it, see https://themeisle.com/blog/how-to-create-an-infographic/

3.VIDEOS

If you want to explore the use of images for your content, then try out videos. It’s another great type of social media content.

According to research from HubSpot,50% of the consumers, wants to see videos from brands more than any other type of contenthttps://blog.hubspot.com/marketing/video-marketing

That’s not all, videos are one of the great types of content that can be watched by anyone, anywhere and at any time.

While plain text contents could be great, to read such content your audience would likely have to be in a certain environment that would provide the calmness needed to understand the social media content.

A video can be understood even in a chaotic environment.

4. TESTIMONIALS AND REVIEWS

Testimonials and reviews are also great types of social media content.

Have you ever wondered why you find the customer review section on shopping Apps like Amazon, Esty, Jumia, and the likes?

It’s simply because most persons would rather shop for a product that has a good customer rating, than a new product that has no customer review.

I bet you would do the same too!

Customer testimonies and reviews are some of the great types of social media content that every marketer needs. People want to spend their money on things that are worth it.

 Customer reviews would help them make a better-informed choice.

If you are looking to create great types of social media content that would add great value, then you should explore this option of using customer testimonials and reviews.

5. HOW-TO POSTS

Do you remember all we have said about creating great types of social media content that are people-centered?

The how-to post is one of the great types of social media content that is people-centered.

People go online daily to learn how to do lots of things, ranging from household chores, office tasks, ICT related tasks, the list is indeed endless.

To determine popular searches on google see https://trends.google.com/trends/.

Once you determine the popular searches, let the outcome guide you in creating your next social media content.

The result would certainly lead you to create great types of social media content!

CONCLUSION.

Reading this content alone, without taking actual steps would not scale up your company’s recognition and annual ROI

If you want to create great types of social media content then you must be ready to work!

Follow the steps enumerated in this article for your next social media content, and thank me later!

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