25 Must-Know PR Statistics in 2025
The public relations industry is moving faster than ever in 2025. From the explosive growth of AI tools to evolving media relationships and the rising demand for measurable ROI, the rules are being rewritten. Whether you're a PR professional, agency owner, or marketing executive, staying informed on the latest data isn’t optional—it’s essential.
This list of 25 must-know PR statistics covers the state of the industry, tech adoption, media outreach, ROI challenges, and digital trends. Each stat is based on a verifiable source so you can trust the insights and apply them with confidence.
Let’s dive straight into the numbers shaping PR in 2025.
25 Must-Know PR Statistics
- The global PR market grew from $100.4 bn in 2022 to $107.05 bn in 2023, and is projected to reach $133.82 bn by 2027.
- PR agencies saw 5 % growth in 2024, aided by major global events like elections.
- In the U.S., there are over 57,400 PR firms, growing at ~4.6 % annually (2018–2023).
- Median U.S. salary for PR specialists was $69,780/year as of May 2024.
- U.S. PR employment is projected to grow 6 % from 2023 to 2033, faster than average.
- Search interest in “digital PR” rose 32 % in the U.S. since 2020.
- 95 % of digital PR professionals employ data-driven storytelling.
- 93 % use expert commentary in digital PR campaigns.
- 51 % of PR teams now collaborate closely with SEO/content teams.
- ≥50 % use media‑monitoring and analytics tools daily.
- 64 % integrate AI tools into daily digital PR work.
- 69 % of PR professionals use generative AI in 2025.
- 32 % of comms teams use generative AI regularly, while another 33 % use it infrequently.
- For research, AI tool usage rose from 53 % to 67 %; for analysis, 8 % to 31 % (2022–2024).
- 50 % of communications leaders say they lack effective impact measurement tools.
- From 2022 to 2024, the use of sales metrics in PR tracking increased from 13 % to 19 %.
- 75 % of PR pros now track their PR efforts vs. 69 % in 2023.
- 66 % say measurable results help elevate PR’s value among stakeholders.
- 47 % of PRs spend ~25 % of their time measuring/reporting success.
- 55 % of journalists derive ≥25 % of stories from pitches.
- Over 46 % of journalists receive ≤6 pitches per day, while ~25 % get 26+.
- Only 4 % (or even 2 %, per some reports) of journalists want pitches via social media.
- 81 % of PR professionals send pitches by noon; 67 % prefer email over other channels.
- 73 % of journalists reject pitches as “not relevant”.
- 88 % of PR professionals agree digital storytelling is the future.
Final Thoughts
These 25 statistics highlight one clear message: PR in 2025 is data-driven, digitally integrated, and rapidly evolving. AI is no longer a novelty, digital storytelling is a necessity, and the pressure to measure impact is higher than ever.
If you're still relying on outdated tactics or ignoring tech integrations, now is the time to rethink your strategy. Use these numbers as a guide—whether you’re pitching journalists, building a brand, or evaluating your PR team’s performance.
Staying ahead in PR doesn’t mean guessing—it means understanding what’s actually working.
