DALLAS, TX – October 17, 2022 – Digital marketing agency Axer Strategies, a forward-thinker in the marketing automation space, today announced that their newly curated Top Marcom Tech Stack for 2023 is available to any marketer or business looking to improve marketing performance, increase efficiency, and decrease costs.

The Axer Strategies agency tech stack includes best-in-class marketing technology to manage your web development, content creation, search engine optimization, social media, graphic design, business development, and project management. Axer Strategies has employed this  SAAS suite to streamline the entire marketing and lead generation process to enhance results. Employing the tech stack also helped cut costs for the agency as it was reframing its operations during the last two years. By automating difficult, repetitive or time-consuming marketing functions traditionally done by a marketing team member, Axer Strategies was able to pass along its cost-savings to its clients, helping create efficiencies beyond its own walls. 

David Estrada, Founder and CEO of Axer Strategies, says, “We believe all digital marketing teams should use the best marketing automation tools available. We’re excited to offer access to our software suite of hand-picked programs that have proven to deliver results. We believe these tools lay a firm foundation for marketing in a Web 3.0 world by automating complex processes, prioritizing revenue-generating goals, and engaging with consumers at a time and in a place they choose.”

Although there is no shortage of software available to marketing teams, Axer Strategies knows that software stacks without instructions are largely digital paperweights. As a response to the lack of knowledge on how to get the most out of these tools, Axer Strategies is committed to leveling the playing field for all businesses and will soon open its internal library of standard operating procedures (SOPs) for each of the recommended software to subscribers of their Marketing Mentors Email Newsletter. The Axer Strategies Marketing Mentorship program is free, open to anybody, and takes only a minute to join. The Email Newsletter is just another value-add from Axer Strategies as they offer their own personal and time-tested blueprints for leveraging the power of their tech stack and, ultimately, improving marketing performance.

In addition, Axer Strategies offers its clients, and newsletter subscribers access to Axer Strategies’s affiliates, which the agency hand-picked for their user-friendly design, robust capabilities, and versatility. Affiliates include experts in the areas of following:

Web Development

·         Website creation via Wix’s robust website builder. With access to 900+ strategically designed templates and advanced SEO and marketing tools, you can build your brand online in a time-saving, cost-effective manner. No knowledge of coding or open-source plugins required!

·         Customize your eCommerce store with Shopify, the number one eCommerce platform for all businesses. Shopify offers everything you need to start selling online immediately; quick and easy setup, secure shopping, and mobile-ready commerce, all with budget-friendly pricing.

Search Engine Optimization Software & Keyword Generation

·         Whether it’s SEO, PPC, Social Media Marketing, or Content Marketing, SEMRush offers 50+ must-have marketing tools with subscription plans that fit your needs. Use SEMRush as a SERP tracker, site health checker, traffic analytics tool, backlink checker or, with 20B+ keywords, a keyword generation tool.

AI-Powered Copywriting Tools

·         CopyAI is a talented, intuitive content marketing and copywriting tool powered by artificial intelligence. Whether working on your blog, social media content, online ads or landing pages, CopyAI makes affordable high-converting copy a reality applicable to every corner of the Internet.

·         Anyword is a content marketing tool powered by artificial intelligence that facilitates the creation of intriguing and persuasive articles specializes in evergreen content that drives conversions.

Graphic Design

·         Canva is a free-to-use online graphic design tool. Use it to create social media posts, presentations, posters, videos, logos, and more. Launched in 2013, Canva recently reached the 100M user mark!

·         Fiverr is your outsourced marketplace for design. Connect to freelancers with proven experience using Fiverr’s Rising Talent badge or find the perfect professional for your job quickly and easily using Fiverr’s quality smart algorithm tool.

Lead & Call Tracking Software

·         CallRail is a call tracking and marketing analytics platform that helps businesses understand which campaigns are driving inbound leads via calls, texts, forms, and/or chats. Check your statistics online and in real time.

·         Seamless AI is a marketing intelligence platform to find and develop sales leads. It makes it easy to find people, get emails and phone numbers, and use insights to build relationships. Seamless AI data can import directly into your CRM (Customer Relationship Management) software.

Project Management

·         Monday.com continually ranks among the best project management software because of its versatility, scalability, affordable price tag, and impressive features. Plan, manage, and collaborate on any project, from basic projects to complex portfolio management, teams deliver more efficiently with monday.com.

·         Asana is a simple project management solution built to help your team reach its goals. Track tasks, define workflows, and plan, organize, and manage your team’s work from start to finish.

Bookkeeping & Payroll Tools  

·         Gusto is a full-service payroll, HR, and benefits platform serving over 100,000 small businesses nationwide. Gusto provides solutions for employee benefit plans in over 38 states. Gusto is also a completely cloud-based platform that offers software integrations with platforms like Xero and QuickBooks.

·         From simple income and expense tracking to powerful cash flow management and reporting, Intuit by QuickBooks is a full-featured business and financial management suite customizable to the needs of any size business in order to keep your finances organized.

For more information about Axer Strategies 2023 Tech Stack, the Axer Strategies SOP Library, or their Marketing Mentorship program, visit www.axerstrategies.com or call 469-447-8858.