When it comes to boosting your fitness or wellness brand's visibility, partnering with the right PR agency can make all the difference.
The best fitness PR firms specialize in securing top-tier media placements, leveraging influencer marketing, and crafting compelling brand narratives to engage your target audience.
Whether you’re a boutique gym, an activewear brand, or a wellness startup, these agencies understand how to navigate the competitive fitness industry and drive results.
Below we'll highlight the 15 best fitness PR firms that have helped brands achieve national recognition and credibility through strategic storytelling, media outreach, and influencer collaborations.
Fitness PR Firms and Agencies
1. The Pollack Group
Location: Los Angeles, USA
Year Founded: 1985
No. of Employees: 11-50
Services: Media relations, crisis management, influencer marketing
Industries Served: Fitness clubs, supplements, wellness tech
The Pollack Group is a full-service PR and marketing agency with offices in Los Angeles and New York. Founded in 1985 by Noemi Pollack, it specializes in media relations, crisis communications, influencer marketing, and integrated marketing. The agency serves industries including consumer products, technology, and wellness, working with clients ranging from startups to Fortune 500 companies. As a member of the Worldcom Public Relations Group, it offers access to global resources and localized market expertise.
2. Fittest PR
Location: London, UK
Year Founded: 2020
No. of Employees: 2-10
Services: Product placement, brand storytelling, founder and athlete profiling
Industries Served: Fitness apparel, gym brands
Fittest PR is a London-based public relations agency focused exclusively on the fitness industry. They help fitness brands, gym chains, and athleisure companies boost media presence through product placement, storytelling, and influencer campaigns. Known for their work with brands like WIT Fitness, Fittest PR also specializes in founder and athlete profiling. Their deep knowledge of fitness culture enables them to craft authentic, results-driven campaigns that resonate with the health and performance community.
3. Bolt PR
Location: Dallas, USA
Year Founded: 2007
No. of Employees: 11-50
Services: Product launches, trade show PR, thought leadership
Industries Served: Supplements, fitness equipment, wearables, and more
Bolt PR is a full-service public relations and digital marketing agency with expertise across various industries, including fitness, health, wellness, and active lifestyle brands. They specialize in media relations, influencer partnerships, and product launches, aiming to secure high-profile placements for their clients. While they serve clients in fitness tech and sports nutrition, they also work in other sectors, making them a versatile agency rather than a strictly fitness-focused PR firm.
4. Porter Novelli
Location: New York, USA
Year Founded: 1972
No. of Employees: 501-1000
Services: Corporate communications, reputation management, public affairs, crisis response, and influencer marketing
Industries Served: Fitness tech, apparel, major sporting events, and more
Porter Novelli is a global public relations firm founded in 1972, headquartered in New York City, with offices worldwide. While not exclusively a fitness PR agency, they have engaged in sports and fitness-related initiatives. In 2020, Porter Novelli partnered with Delsohn Strategies Inc. to offer specialized reputation management services for sports and entertainment brands. Additionally, in 2014, they launched AIM Sports Reputation Management, focusing on reputation management for sports entities. Their expertise includes corporate reputation, event promotion, and influencer-driven storytelling across various industries, including fitness technology, apparel, and major sporting events.
5. Action Group
Location: London, UK
Year Founded: 2010
No. of Employees: 11-50
Services: Public relations, marketing, content creation, events, social media management, business consultancy
Industries Served: Fitness, wellness, health
Action Group is a London-based integrated marketing agency specializing in the fitness and wellness sectors. Founded in 2010 by Cheryl Hersey and Dawn Tuckwell, the agency offers a comprehensive suite of services, including public relations, marketing, content creation, event management, social media management, and business consultancy. They have experience working with a diverse range of clients, from startups to companies with turnovers exceeding £250 million. In 2022, Action Group transitioned to an Employee Ownership Trust, reflecting their commitment to collective success and client satisfaction.
6. DiMassimo Goldstein
Location: New York, USA
Year Founded: 1996
No. of Employees: 51-200
Services: Behavior change marketing, brand strategy, creative development, digital marketing
Industries Served: Health, wellness, fitness, and more
DiMassimo Goldstein is a New York-based advertising and public relations agency specializing in behavior change marketing. Founded in 1996 by Mark DiMassimo, the agency focuses on inspiring action through integrated marketing strategies. They have worked with clients like Weight Watchers, promoting health and wellness initiatives. Their expertise includes brand strategy, creative development, and digital marketing, aiming to drive positive behavior change among consumers.
7. R&CPMK
Location: Los Angeles, USA
Year Founded: 2019
No. of Employees: 51-200
Services: Talent representation, brand strategy, media relations, event production, content marketing
Industries Served: Various
Rogers & Cowan PMK (R&CPMK) is a global marketing and communications agency formed in 2019 through the merger of Rogers & Cowan and PMK*BNC. The agency specializes in entertainment and culture, offering services such as celebrity endorsements, event activations, and crisis management. R&CPMK collaborates with brands across various industries and is known for connecting clients with high-profile athletes and celebrities to enhance brand visibility.
8. Polkadot Communications
Location: Sydney, Australia
Year Founded: 2006
No. of Employees: 2-10
Services: PR strategy, event planning, media outreach, content marketing
Industries Served: Fitness, wellbeing, health
Polkadot Communications is a full-service PR agency in Australia, specializing in fitness, wellbeing, and health brands. Their expertise includes event management, strategic media outreach, content marketing, social media management, and influencer management. With a strong presence in the Australian media landscape, Polkadot Communications helps brands enhance their reputation and engage with key audiences.
9. Dittoe PR
Location: Indianapolis, USA
Year Founded: 1999
No. of Employees: 11-50
Services: Media relations, influencer marketing, brand positioning
Industries Served: Fitness studios, wellness tech, activewear
Dittoe PR is a full-service agency helping fitness, wellness, and lifestyle brands gain national recognition through strategic media relations and influencer marketing. They craft compelling brand stories that drive engagement, boost credibility, and increase brand awareness. Their work spans fitness studios, wellness tech companies, and activewear brands, securing placements in Forbes. With a hands-on approach, Dittoe PR delivers measurable results tailored to the needs of each client.
10. RKM Communications
Location: London, UK
Year Founded: 2007
No. of Employees: 2-10
Services: Media placements, brand awareness, digital PR, influencer partnerhsips
Industries Served: Beauty, wellness and more
RKM Communications is a London-based PR and communications consultancy specializing in beauty, health, and wellness brands. They help clients build a strong media presence and consumer trust through services such as media relations, brand awareness, and influencer partnerships. RKM Communications has worked with clients in the wellness and beauty sectors, including brands like Alastin, Galderma, and Compex. The agency has a proven track record of securing media coverage in reputable publications.
11. Dunn Pellier Media
Location: Topanga, USA
Year Founded: 2009
No. of Employees: 2-10
Services: Traditional PR, influencer marketing, and event management
Industries Served: Health, wellness, and more
Dunn Pellier Media is a Los Angeles-based PR agency specializing in health, wellness, and fitness brands. They offer services in traditional PR, influencer marketing, and event management to elevate client visibility across various platforms. Dunn Pellier Media has worked with fitness studios, wellness experts, and health-focused brands, securing media placements in outlets like Vogue. Their expertise helps both emerging and established fitness brands shape their narratives and enhance their presence in the industry.
12. Konnect Agency
Location: Los Angeles, USA
Year Founded: 2009
No. of Employees: 51-200
Services: Public relations, digital marketing, influencer relations, brand strategy
Industries Served: Good and beverage, lifestyle, franchise brands, and more
Konnect Agency is a full-service PR and digital marketing firm based in Los Angeles, with additional offices in New York, Denver, and Oklahoma City. They specialize in sectors such as food and beverage, lifestyle, and franchise brands, offering services like media relations, influencer marketing, and brand strategy. Konnect Agency has worked with brands like Lenny and Larry's, Kodiak Cakes, and OLLI Salumeria Americana, utilizing strategic storytelling and media placements to enhance brand visibility and audience engagement.
13. Seven Media
Location: Dubai & Abu Dhabi, UAE
Year Founded: 2010
No. of Employees: 51-200
Services: PR strategy, influencer marketing, content marketing,
Industries Served: Fitness brands, wellness startups, lifestyle businesses, and more
Seven Media is a leading PR agency based in Dubai and Abu Dhabi, recognized as the PRCA Middle East Agency of the Year. They specialize in public relations, social media management, and video production. With a strong presence in the GCC, Seven Media has worked with high-profile fitness and wellness brands. Their expertise includes brand storytelling, influencer partnerships, and content marketing, helping businesses enhance their reach and engagement in the competitive Middle East market.
14. TishTash
Location: Dubai, UAE
Year Founded: 2012
No. of Employees: 51-200
Services: Public relations, social media management, influencer engagement, content creation, and event planning
Industries Served: Fitness studios, supplements, wellness brands, and more
TishTash is a Dubai-based PR and marketing agency specializing in health, beauty, and wellness brands. Established in 2012, TishTash offers services including public relations, social media management, influencer engagement, content creation, and event planning. They have worked with notable brands like ASICS, The Body Shop, Rodial, Filorga, NuFace, Sukin, Skin Republic, Medcare, and FACES Middle East. Known for their expertise in consumer trends, TishTash crafts brand narratives through influencer collaborations, event PR, and social-first content strategies.
15. Revolution PR
Location: Seattle, USA
Year Founded: 2002
No. of Employees: 2-10
Services: Media relations, influencer marketing, brand storytelling
Industries Served: Fitness, wellness, and lifestyle
Revolution PR specializes in fitness, wellness, and lifestyle brands, helping clients gain media exposure in top outlets such as Shape, Men’s Health, and Well+Good. The agency works with boutique gyms, wellness apps, and activewear brands, leveraging influencer partnerships, strategic storytelling, and event marketing. Revolution PR combines traditional PR with digital marketing to boost brand visibility. Known for their results-driven approach, they help fitness brands build credibility and attract new audiences.
How Did We Pick These PR Firms?
Industry Expertise
When selecting the best fitness PR firms, we prioritized agencies with a deep understanding of the fitness and wellness industry. This includes firms that have worked with gyms, personal trainers, fitness influencers, and wellness brands, ensuring they know the nuances of the market.
Proven Track Record
We analyzed case studies, client testimonials, and past media placements to determine the success of each firm. Agencies that have consistently delivered high-impact PR campaigns, secured features in top-tier fitness publications, and improved brand visibility stood out in our selection.
Media Connections
A strong network of media relationships is crucial for PR success. We assessed each firm’s ability to secure coverage in relevant fitness and lifestyle publications, as well as their connections with journalists, influencers, and industry insiders.
Service Offerings
The best PR firms offer more than just press releases. We looked for agencies that provide comprehensive services, including social media management, influencer partnerships, crisis communication, and brand storytelling, ensuring they can meet diverse client needs.
Client Satisfaction
We considered client reviews, testimonials, and ratings to gauge satisfaction levels. Agencies with a reputation for excellent communication, personalized strategies, and measurable results were given priority.
How to Choose the Right PR Firm for Your Business
Define Your PR Goals
Before selecting a PR firm, identify your specific objectives. Are you looking to increase brand awareness, launch a new product, or manage a crisis? Understanding your goals will help you find an agency with the right expertise.
Look for Industry Experience
A PR firm that specializes in fitness and wellness will be more effective in positioning your brand within the industry. Review their past clients and case studies to ensure they have experience working with businesses similar to yours.
Assess Their Media Reach
Media coverage can make or break a PR campaign. Ask potential firms about their media connections and the publications they frequently work with. A strong network in the fitness space is a must.
Evaluate Their Strategy and Approach
Different PR firms have different approaches. Some focus on traditional media relations, while others emphasize digital PR and influencer marketing. Ensure their strategy aligns with your brand’s values and marketing goals.
Consider Budget and ROI
PR services can be a significant investment, so it’s important to assess the cost versus the expected return. Request a detailed proposal outlining their pricing, services, and key performance indicators (KPIs) to measure success.
Schedule a Consultation
A consultation allows you to gauge the firm’s communication style, transparency, and enthusiasm for your brand. Use this opportunity to ask about their processes, past successes, and how they plan to tailor their approach to your business.
By carefully evaluating these factors, you can select a PR firm that aligns with your brand’s needs and helps you achieve long-term success in the fitness industry.
