Financial public relations (PR) firms play a crucial role in shaping the narratives of financial institutions, helping them navigate complex regulatory environments and maintain positive reputations.
This article explores the best financial PR agencies in the world, highlighting their unique strengths and specialties.
From crisis management to digital communications, these firms are equipped to enhance brand visibility and engage stakeholders effectively.
Whether you're a startup or an established institution, understanding the capabilities of these agencies can empower you to make informed decisions about your financial communications strategy.
Best Financial Firms and Agencies
1. Vested
Headquarters: New York, NY
Year Founded: 2015
No. of Employees: 51-200
Specialties: Financial PR, Crisis Communications, Media Relations, Message Development
Industry Served: Finance, Fintech
Vested is a leading financial public relations agency that specializes exclusively in the financial services sector. With a strategic approach, they develop comprehensive communication plans that include media relations, crisis communications, and investor engagement. Their expertise spans various financial domains, from fintech startups to established banking institutions, making them a trusted partner in navigating complex narratives and enhancing brand visibility.
2. Prosek Partners
Headquarters: New York, NY
Year Founded: 1990
No. of Employees: 201-500
Specialties: Financial Communications, Investor Relations, Crisis Communications
Industry Served: Finance, Professional Services
Prosek Partners is a certified woman-owned business and one of the largest independent PR firms specializing in financial and professional services. They provide a full range of communication solutions, including media relations, investor relations, and crisis management. Their commitment to creativity and strategic branding has earned them multiple industry awards and recognition as a top agency in corporate finance communications.
3. Edelman Smithfield
Headquarters: New York, NY
Year Founded: 1998 (as a part of Edelman)
No. of Employees: 200-500
Specialties: Investor Relations, Corporate Communications
Industry Served: Finance
Edelman Smithfield is a boutique financial communications firm that excels in helping clients navigate complex market situations. They focus on strategic communications for investor relations and corporate finance, providing tailored solutions to enhance their clients' visibility and reputation in the financial markets. Their expertise includes managing investor days and communicating long-term strategies effectively.
4. Walker Sands
Headquarters: Chicago, IL
Year Founded: 2001
No. of Employees: 51-200
Specialties: B2B Marketing, Fintech PR, Digital Marketing
Industry Served: Finance, Technology
Walker Sands is a tech-focused marketing agency with a strong emphasis on B2B fintech PR. They help financial service firms differentiate themselves through strategic messaging and innovative marketing campaigns. Their services include media relations, thought leadership content creation, and digital marketing strategies tailored to meet the unique challenges of the fintech landscape.
5. FTI Consulting
Headquarters: Washington D.C.
Year Founded: 1982
No. of Employees: Over 5,000
Specialties: Crisis Management, Financial Communications, Strategic Consulting
Industry Served: Finance, Legal, Healthcare
FTI Consulting is a global business advisory firm that provides expert services in financial communications and crisis management. Their team specializes in helping clients navigate complex financial situations through strategic messaging and stakeholder engagement. With deep industry knowledge and experience across various sectors, FTI is recognized for its ability to protect brand reputation during critical times.
6. Brunswick Group
Headquarters: London, UK
Year Founded: 1987
No. of Employees: 1,000 to 5,000
Specialties: Investor Relations, Crisis Communications, Corporate Communications
Industry Served: Finance, Healthcare, Technology
Brunswick Group is a global advisory firm specializing in critical issues and reputation management for financial services clients. They provide strategic communications support during major transactions, crises, and corporate transformations, helping clients navigate complex narratives in the financial markets. With a focus on building trust and credibility, Brunswick Group's expertise spans investor relations, corporate communications, and public affairs. The firm is headquartered in London and was founded in 1987. It employs over 1000 people and serves various industries, primarily finance.
7. Global Strategy Group
Headquarters: New York City, NY
Year Founded: 1995
No. of Employees: 51-200
Specialties: Crisis Management, Corporate Communications, Strategic Consulting
Industry Served: Finance, Healthcare, Technology
Global Strategy Group (GSG) is a leading public relations and strategic consulting firm known for its expertise in financial communications. They provide comprehensive services that include crisis management, corporate communications, and stakeholder engagement, helping clients navigate complex challenges in the financial sector. GSG's team combines deep industry knowledge with data-driven insights to craft compelling narratives that resonate with target audiences. Founded in 1995 and headquartered in New York City, GSG serves a diverse range of clients across finance, healthcare, and technology sectors.
8. FTI Consulting
Headquarters: Washington D.C.
Year Founded: 1982
No. of Employees: Over 5,000
Specialties: Financial Communications, Crisis Management, Risk Management
Industry Served: Finance, Healthcare, Technology
FTI Consulting is a global business advisory firm that excels in financial communications, risk management, and crisis management. They provide strategic advice to financial institutions navigating complex regulatory environments and operational challenges. Their team consists of experts in economics, finance, and strategic communications, enabling them to deliver tailored solutions for clients facing reputational risks or seeking to enhance their market position. Founded in 1982 and headquartered in Washington D.C., FTI Consulting serves a diverse range of industries including finance, healthcare, and technology.
9. Ruder Finn
Headquarters: New York City, NY
Year Founded: 1948
No. of Employees: Over 500
Specialties: Public Relations, Crisis Communications, Brand Management
Industry Served: Finance, Healthcare, Consumer Goods, Technology
Ruder Finn is a full-service public relations agency that provides strategic communication solutions across various sectors, including finance. With a strong focus on brand reputation management and crisis communications, Ruder Finn helps financial institutions effectively convey their messages to stakeholders. Their innovative approach combines traditional PR with digital marketing strategies to engage target audiences. Founded in 1948 and headquartered in New York City, Ruder Finn employs over 500 people and serves clients across multiple industries including finance.
10. The Bliss Group
Headquarters: New York City, NY
Year Founded: 1975
No. of Employees: 51-200
Specialties: Media Relations Management, Integrated Marketing, Digital Marketing
Industry Served: Finance, Insurance, Investment Management
The Bliss Group is a pioneering PR agency with extensive experience in the financial sector. They utilize a comprehensive approach to public relations, leveraging financial media to identify customer needs and manage brand feedback effectively. The agency excels in managing financial product launches with innovative ideas and expanded media outreach strategies. Founded in 1975 and headquartered in New York City, The Bliss Group serves a diverse clientele across finance, insurance, and investment management sectors.
11. Gregory FCA
Headquarters: Ardmore, PA
Year Founded: 1990
No. of Employees: 51-200
Specialties: Media Relations, Content Creation, Digital Marketing
Industry Served: Finance, Banking, Asset Management
Gregory FCA is one of the largest PR firms in the United States with a strong competency in financial services. They offer a wide range of services including media relations, content creation, social media, and digital marketing. Their strategic approach combines storytelling with deep industry knowledge, helping clients from sectors like banking, asset management, fintech, and insurance effectively communicate their value propositions. Founded in 1990 and headquartered in Ardmore, PA, Gregory FCA serves a diverse clientele.
12. Dukas Linden Public Relations (DLPR)
Headquarters: New York City, NY
Year Founded: 2002
No. of Employees: 11-50
Specialties: Media Relations, Crisis Management, Content Creation
Industry Served: Finance, Investment Banking, Real Estate
Dukas Linden Public Relations specializes in the financial services sector and offers a suite of services including media relations, content creation, and crisis management. They have a proven track record of helping clients navigate complex financial communications challenges while enhancing their brand visibility. Known for their strategic approach and deep industry knowledge, DLPR serves clients in investment banking, asset management, real estate, and more. Founded in 2002 and headquartered in New York City, DLPR is recognized for its impactful campaigns.
13. Ketchum
Headquarters: New York City, NY
Year Founded: 1923
No. of Employees: Over 1,000
Specialties: Financial Communications, Corporate Reputation Management
Industry Served: Finance, Professional Services
Ketchum is a global communications consultancy offering a range of PR services, including financial communications. They help clients craft compelling narratives that resonate with stakeholders while navigating complex financial ecosystems. Known for creating impactful campaigns that drive engagement and trust, Ketchum serves clients across various industries including capital markets, fintech, insurance, and professional services. Founded in 1923 and headquartered in New York City, Ketchum employs thousands of professionals worldwide.
14. Weber Shandwick
Headquarters: New York City, NY
Year Founded: 2001
No. of Employees: Over 2,500
Specialties: Corporate Communications, Crisis Management, Media Relations
Industry Served: Finance, Technology
Weber Shandwick is a leading global PR agency known for its innovative strategies in corporate communications. They work with various financial institutions to enhance their public image through tailored communication campaigns that address specific challenges within the finance sector. Their expertise includes crisis management, media relations, and stakeholder engagement strategies designed to build trust and credibility among audiences. Founded in 2001 and headquartered in New York City, Weber Shandwick serves clients across multiple industries including finance and technology.
15. FGS Global
Headquarters: New York City, NY
Year Founded: 1994
No. of Employees: 1000-5000
Specialties: Crisis Management, Strategic Communications, Media Relations
Industry Served: Finance, Healthcare, Technology
FGS Global, formed from the merger of Finsbury Glover Hering and Sard Verbinnen, is a leading strategic communications firm known for its crisis management expertise. They provide high-level strategic capabilities to clients facing complex reputational challenges and crises. FGS Global’s team combines deep industry knowledge with a proactive approach to communication, ensuring clients are well-prepared to navigate difficult situations. Headquartered in New York City and founded in 1994, the firm serves clients across finance, healthcare, and technology sectors.
