Objective
Newcomer Autoeasy aimed to revolutionize car buying with their online platform. Building brand awareness in a crowded market filled with dealerships was a huge challenge. They needed to educate consumers about the benefits of their AI-powered platform and establish themselves as a thought leader. To achieve this, they focused on making their CEO, Daniel, a prominent voice in the industry.
Solution
GettingPR designed a strategic plan for Autoeasy. They secured media placements featuring Daniel's vision for a better car buying experience, making him a thought leader. They crafted stories highlighting Autoeasy's AI platform, emphasizing clear pricing, user-friendly info, and AI-powered negotiation tools. They landed placements for Autoeasy in top publications like MSN and Business Insider.
Results Within Time
| Task | Timeline |
|---|---|
| Onboarding Form | Day 1 |
| Research & Strategy | Day 1–2 |
| Kickoff Meeting with your PR team | Day 3 |
| Strategy Development and Sign Off | Day 5 |
| Begin Outreach Campaign | Day 7 |
| Media Placement & Opportunities | Weeks 2–4 |
