What’s the goal of this company?
I bet this is one of the easiest questions for even an entry-level employee of any organization to answer.
However it’s not enough to know the goal of your company, do you know the meaning of that goal?
Do you even know how your company intends to actualize that goal?
Do you know what role you can play from your position to aid the actualization of that goal?
As an employer, if you want your employees to understand your goals; and better still, if you want them to begin to take actual steps towards the fulfillment of your goals then you must know how to create realistic marketing objectives.
What are marketing objectives?
According to coschedule.com, marketing objectives assign aspirational measurable values to your goals so that your team may better understand how what they do directly impacts business outcomes. https://coschedule.com/blog/marketing-objectives
In this content I do not just want to show you how to create marketing objectives, I willalso show you how to create realistic marketing objectives.
WHY DO YOU NEED TO CREATE REALISTIC MARKETING OBJECTIVES?
Every marketing team must know how to create a realistic marketing objective. If you want to see your employees at their very best then help them give their very best!
One of the most effective ways of providing this help is by going ahead to create realistic marketing objectives.
Below are some of the importance of learning how to create realistic marketing objectives:
If you learn how to create realistic marketing objectives, then you can rest assured that in no time your company would be living out its goals!
Learning how to create realistic marketing objectives is first beneficial to your employees then your company.
Why did I say this?
If your employees understand your goals and understand how they can carry out their duties in a way and manner that would help to actualize your goal, what do you think would be their natural response?
I bet they would give their best to ensure that the goal of the company is actualized, except of course they are lackadaisical and would not mind losing their jobs!Which is hardly the case.
If you have a transport company or you are a leader of the marketing team in a transport company, and the goal of your company is to:
Provide affordable traveling comfort around the world.
in this scenario, learning how to create realistic marketing objective would help breakdown the goal into an achievable chunk it could read:
Reach 10% of the Sub-Saharan region with the services of ___________ Incorporated before the end of the year.
What has just happened?
Learning to create a realistic marketing objective has just helped to divide the vision into an achievable chunk.
The reaction of your team members would be to suggest viable means that can help expand the reach of your transport company in the sub-Saharan region. Their reaction would form the basis for your sub-goals.
Some of the suggestions could be
- Buying more automobiles.
- Carrying out a properservicing of the already existing automobiles
- Opening at least ten (10) branches of ________ incorporated in two (2) sub-Saharan regions before the end of the first quarter of the year.
And several others.
Learning how to create realistic marketing objectives does not just help your team to work in a more focused manner, it also helps you enjoy creative suggestions from your team because they have a full understanding of the company’s goals!
Progress can be Tracked
If you want to be able to conduct faultless appraisals on the performance of your company then you certainly need to learn how to create realistic marketing objectives.
If you learn how to create realistic marketing objectives, you would be able to easily evaluate the progress your company has made within a record time, you would also be able to evaluate the performance of the members of your team easily.
The amazing part is, with the knowledge of how to create realistic marketing objectives you can now amend or completely substitute unyielding techniques to methods that would help you actualize your goal more effectively.
Does your company currently have realistic marketing objectives?
If not, are you ready to learn how to create realistic marketing objectives?
If you are ready, then let’s begin already!
Learning how to create realistic marketing objectives would require that you carry out the following actions:
- Recall the goal of your company
- Create marketing objectives
- Create sub-goals that would facilitate the fulfillment of the objectives
- Create a marketing strategy
- Measure the progress rate
RECALL THE GOALS OF YOUR COMPANY
Why do you need to recall the goals of your company?
Learning how to create realistic marketing objectives involves ensuring that the marketing objectives you create are from your company’s goals.
A great marketing objective should be closely linked to the company’s goal, such that in actualizing the marketing objective you are also actualizing the goals of the company.
The first step to take in learning how to create realistic marketing objectives is to recall the overall goal of your company.
Why was your brand created?
Once this is established, pen it down.
You are now on your way to creating a realistic marketing objective.
CREATE YOURMARKETING OBJECTIVES.
This is the point where you apply everything said above to create your marketing objective.
See the example given above of the transportation company. You can model your marketing objectives in that manner.
Look at the answer you gave in point one above.
Then divide that goal into little achievable objectives.
By all means, ensure that the marketing objectives are measurable accurate, and without a doubt achievable
Now that is the goal of learning how to create a realistic marketing objective.
Involve the members of your marketing team in this process, their input can go a long way to ensure that you create a realistic marketing objective.
CREATE SUB-GOALS THAT FACILITATE THE FULFILMENT OF MARKETING OBJECTIVES
What are your sub-goals?
your sub-goals are a breakdown of how your marketing objective can be achieved. Don’t forget, as your marketing objectives are being actualized your goals are in the same breath being actualized.
For an example of what your sub-goals would look like see the example given above of transport company.
Generally, your sub-goals should be from the suggestions you get on how to actualize your marketing objectives.
Learning how to create realistic marketing objectives would require that you never forget the channel below:
Company goal → Marketing objectives → Sub-goals
Your sub-goals would be strictly dependent on your marketing objective and marketing goals, as you have learned from this content how to create realistic marketing objectives.
Whilst it is important to ensure that your goals are in line with your already existing marketing objective, it is also quite important that your sub-goals are SMART
S- Specific (know what you want)
M- Measurable (you should be able to account for the level of progress made in actualizing your objectives from your sub-goals)
A- Achievable (Sub-goals created should be attainable and not mere dreams)
R- Relevant (Sub-goals should be closely linked with the company’s objectives)
T- Time-bound (Sub-goals should have a time frame within which they would be carried out)
You cannot learn how to create a realistic marketing objective without learning how to create smart goals, this is because smart goals and realistic marketing objectives would always work hand in hand
CREATE A MARKETING STRATEGY
This content on learning how to create realistic marketing objectives is not complete until you decide which marketing strategy works best for your team.
Now that you know your goals, marketing objectives and sub-goals its now time to work towards achieving these goals and objectives.
Whatever marketing strategy you decide on should be one that can help actualize your goals and marketing objectives.
I suggest you opt for online market options, they always prove to be more effective.
Decide on which online platform serves the purpose of generating more leads for your brand.
Your marketing strategy could be focused on carrying out major publicity on your brand, giving referral discounts, brand promotions, the list is endless.
In all, ensure that any marketing strategy you choose would be able to help you actualize your goals and marketing objectives.
MEASURE YOUR PROGRESS RATE
This is a very major component in learning how to create realistic marketing objectives.
It’s also the final stage in creating great marketing objectives. It requires that you review your progress level so far.
Has your marketing strategy been effective?
If it hasn’t, you might want to search out a more effective marketing strategy, it might take the combination of several strategies, the goal is to ensure that the company is getting closer to actualizing its objectives.
Have you learned anything from this content on how to create the most realistic marketing objective?
If you have, remember that the result you seek is not just knowledge.
Results are tied to the action you take.
Don’t just read this article, sit down with a pen and paper invite your team members to work on your great marketing objectives.
Apply the tips stated here to create a great marketing objective and thank me later!