Have you ever stumbled on a blog post that you just could not get yourself to read beyond the first few lines? Or after spending some minutes reading it, you just could not make any meaning out of it? If yes, welcome to the party!
One of the nightmares of every blogger is to write a blog post that bounces readers off in no time or fails to gain traction.
Truth is, writing a blog post that engages readers is not rocket science. All you need is to master the easy steps to writing it. These steps are so easy that almost any person can master them.
In this article, I will be showing you how to write engaging blog posts that readers will not seem able to get enough of. Here we go!
Use Conversational Language.
A major factor that enhances the readability of your blog post is the use of conversational language. Conversational language refers to non-academic or informal language. It includes informal language that friends may use in interacting with each other while playing or completing a task. It is also known as natural language or social communication because they are easy to understand.
The importance of using conversational language in your blog post can never be overemphasized. This is because a blog post should not be formal. Readers need to feel like they are in a conversation with a friend or associate that understands their needs completely.
To keep readers scrolling until the end of your post, you need to sound human. Write as if you are talking with an imaginary friend. Here are some pointers to guide you on how to write conversationally:
- Use everyday words and exclamations like Wow, Oh my goodness!, Heck, etc. Avoid the use of high-sounding words. Let’s face it, your readers were not hoping to get some English lessons when they clicked on your blog. So why make them reach for a dictionary when reading your blog post? Use easy to understand everyday words. The only exception to this is if you write for a professional blog/community.
- Keep your sentences short. Some readers may get confused when reading complex sentences.
- Address readers directly. Unless directed otherwise, address readers directly by using words like you, your, etc. Blog readers tend to be engaged when reading posts that refer directly to them.
- Use words like “I”. It makes your blog post more conversational, allowing the reader to interact with the writer and learn from her experiences.
- Add questions to your write-up. Questions allow readers to participate in the post, thereby making them more invested or engaged. When a reader sees something like; have you ever eaten pizza? They unconsciously remember their last piece of pizza and are more able to relate to whatever you are trying to communicate.
- Writing a blog post is quite different from other types of writing. Writing conversationally will help you ensure you keep your blog post sounding like one while maintaining a clear messaging.
Another tool that enhances effective communication in a blog post is the use of analogies. With analogies, you can explain new concepts, products, etc. to your audience, using popular or familiar ones.
For instance, if I want to describe what cakes are to a person who has never seen one, I could say cakes are like bread. However, they are sweeter and comes in a variety of colors and types. This analogy triggers the imagination of the reader such that they can come to a reasonable understanding of what I was describing.
Use Short stories
The use of short stories can come in handy in introductions, as they help grab the attention of readers. A short story at the beginning of your blog post could just be the glue that keeps readers scrolling through to the end of your blog post.
Additionally, short stories can be used to portray a point clearly to readers. However, before you opt to use a story, ensure that the story is short, interesting, and capable of clearly passing the message you seek to communicate.
Avoid Unexplained Acronyms
Blogs by nature attract readers from various professions. This makes it necessary for you to write out the words that make up an acronym before referring to it only with the acronym in the rest of the article.
You can include the acronym (in parenthesis) after the words, to alert the reader of what that acronym represents. This makes for effective communication with blog readers.
Avoid over-flogging issues
In a bid to communicate their message clearly, some writers fall into the trap of over-explaining a point, thereby boring readers with unnecessary details.
While it is bad to explain things poorly in your blog post, it is not the best to overkill issues. What is the need to use three analogies to explain a point when one will just be fine?
The brains on fire blog offer a few tips on how to avoid over-communicating. They advise the following:
Wait: Do not respond immediately if you are involved in a conversation. Time provides a new perspective.
Figure out your one thing: If you were only allowed to say one thing, what would it be?
Embrace silence: Silence is only uncomfortable for those who have not taken the time to understand it.
Breathe: Do not fill the air with talking and noise. Do not fill the screen with meaningless words. Allow you and your reader to breathe.
Use Imagery Intelligently
As the saying goes, pictures are worth a thousand words. If used intelligently, pictures can help convey the full message a writer seeks to communicate in his blog post.
Unfortunately, some blog writers use pictures just for aesthetics. Consequently, they may end up picking an image that contradicts or does not support the messaging of the post. It will be helpful if you ask yourself the following questions before selecting an image:
Does the image contradict the message of the content in any way?
Does the image help illustrate the message of the content?
Am I using too many images in my copy?
According to Coschedule.com, Images that contradict what the post is about are like clickbait headlines. They lie. They annoy readers. Your images should support your blogpost without distracting and making it difficult to read.
As they say, the truth is simple. If you want to communicate effectively with your readers, you must write with sincerity. Somehow, readers can sense when a writer is bluffing or pretending to be sure of what they are not certain.
If you are trying to prove a point or theory, be honest about it. If you do not have sufficient data to support your theory, simply let the readers know that from the limited research data you have, the evidence seems to suggest this. Do not attempt to make a bogus claim when you do not have supporting data.
Put the readers first
Come to think of it, who do you write for anyway, if not the readers that visit your blog? Since you write for the readers, it only follows good reasoning to put the readers into consideration before you start writing.
When your primary focus is to offer useful information to your readers, you will naturally find yourself writing in ways that will help you achieve this.
Putting the readers first will naturally influence your writing vocabulary. It will also ensure you utilize proper analogies, stories, etc. In summary, putting readers into consideration when writing will naturally influence your writing to be reader-friendly.
Start with an outline
This comes as the last point, probably because it seems to be a common practice among most blog writers. However, the importance of having an outline cannot be overemphasized.
Before you start writing, draw up a structure for your blog post. Set out the points you wish to discuss in the blog post, and research them properly before you start writing.
Starting with a structure will ensure the blog follows a logical structure, as you would have had the time to review the points over and again before writing.
The steps to ensuring effective communication with blog readers are a lot more than this. I have simply tried to discuss quick steps that can help blog writers improve their communication. Feel free to apply any other step that could help you enhance effective communication in your blog post.
As you would appreciate, every blogger feels good when they find glowing comments, in the comment section of their post. This article seeks to help you get more of such glowing comments.
Finally, like most things, these steps may require some practice to master. If you will commit to working with them, you will be surprised at how much traffic your blog will start generating because of the quality posts available on it. Cheers to your success!