Every coach knows to get his tactics right before any game. Starting a game with the wrong tactics can spell doom for his team. The same applies to marketing. To win in the marketplace, you need marketing tactics that work, that help you stand out, and dominate your industry. This article will be guiding you on how to build a Marketing Tactics that Works.
What Is Marketing Tactics?
Coschedule.com defines marketing tactics as the strategic actions that direct the promotion of a product or service to influence specific marketing goals.
Medium.com defines marketing tactics as a series of steps you take to engage your leads and customers — ultimately guiding them to a purchase decision.
Marketingbusinessnews.com defines marketing tactics as a series of strategic methods or actions aimed at promoting a business’s goods or services. The aim is to maximize sales and maintain a competitive good or service.
Therefore, we can agree from the above definitions that Marketing Tactics are the actions, steps, and activities an organization implements to promote their goods or services, and ultimately convince consumers to purchase them.
26 Marketing Tactics that Works.
Below are some tested marketing tactics that have delivered good results for several organizations:
Pay-Per-Click (PPC) Marketing.
Have you seen an ad at the top of your search results on Google previously? That is what pay-per-click marketing is all about. So how does it work?
In pay-per-click marketing, you use search engine advertising to generate traffic to your website. A search engine places your advert strategically, and every time it is clicked, you pay a small fee to the search engine that advertised for you.
If you set up your PPC marketing properly, it could help boost your sales and web traffic, making the amount you spent insignificant. For instance, if you spend $2 per click, and then the visitors to your site make purchases of $30, you would have made a lot more money than what was spent on the advert. For more details on PPC marketing, visit www.wordstream.com/pay-per-click.
Paid adverts are one of the most popular marketing tactics out there. It refers to paying for your products or services to be advertised on any media such as magazines, newspapers, billboards, and Facebook.
This media has lots of users, readers, or following. So advertising on those platforms will inform their audience about the product or service you offer.
In Sponsorship, you pay an agreed fee to the organizer of an event, show, program, etc. to feature adverts of your products in their event or program. This is a very popular marketing tactic that has been around for quite a while.
Popular examples of Sponsorship are as follows:
- Heineken’s sponsorship of the UEFA Champions League.
- Carabao energy drink’s sponsorship of the English football league cup.
- Coca-Cola’s sponsorship of FIFA world cups.
Influencers are people that are popular and have a large following on social media. In influencer endorsement, an influencer provides a positive review of your product to the public to encourage them to try it out.
This is another tested marketing tactic known to yield positive results.
Research has shown that most adults will not trust a product until someone who has used the product shares their experience. That is why Testimonials are very important.
In Testimonial marketing, you share a customer’s positive experience with your audience to convince them to try your products. Testimonials are often shared on social media, company newsletters, blogs, etc.
In a case study, you select a customer that has had an amazing experience with your products or services and present their experience to the public. You are to capture what their situation was like before they used your product or services, and how your product has resolved their challenges and given them great results.
Case studies are usually presented in the following media:
- White paper.
- Web page.
In referral marketing, you encourage customers to refer your products or services to family, friends, and associates, for a small reward. It is a marketing tactic that has been employed by several organizations to produce good sales results.
Calls for referrals can be done on social media, blogs, etc.
In Advocacy, a customer satisfied with the products or services of an organization shares their experience with the public or those within their circles. An organization may encourage an excited customer to share their experience on social media, to encourage more patronage.
Affiliate Marketing (9).
Investopedia defines affiliate marketing as an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. For more details, visit www.investopedia.com/terms/a/affiliate-marketing.asp
Affiliate marketing is another viable marketing tactic used to boost sales.
Here, you source information from your customers and target audience to create a product, service, or distribution channel they will prefer to serve them better. The assumption here is that the customers know what they need, listening to them will help you gain that insight and strive to serve them better.
An organization can also host an event (physical or virtual), to meet its customers or target audience. This is another popular marketing tactic that several organizations have employed to good effect. The event could be in the form of the following:
- Meetup, etc.
12. Customer/ Target Audience Engagement
An organization can also seek to boost engagement with their customers or target audience, as their marketing strategy. This can be done through social media posts and comments, blog posts/comments, surveys, etc.
13. Live Streaming
This is usually used in Marketing events. Here, you record and share parts of the meeting in real-time, to motivate people to attend.
Here, you address marketing messages to individual customers and prospects. This marketing message carries the name of the person whom it is meant for. These marketing tactics could be used in pop-up messages on a website or emails.
In partnership, an organization works with another business on a mutually beneficial arrangement, to reach more customers and close more sales. For instance, a football academy can collaborate with a high school to reach more young people.
Collaborating businesses may do so to host an event, place adverts, etc.
Content curation refers to gathering content from other sources to share with your audience. In other words, when you share any content that was gotten from other sources, it can be described as content curation.
Content curation is a viable marketing tactic especially when you are involved in content marketing.
Content Syndication (17).
Wordstream defines content syndication as a method of republishing content on other sites to reach a broader audience. The benefits of syndicated content are numerous. Among others, it increases your reach and brand awareness. It also builds links and can help drive more traffic to your original article.
Content syndication will be a great marketing tactic for your organization if you use content marketing. For more details on content syndication, visit www.wordstream.com/blog/ws/2017/02/16/content-syndication.
Discuss Research Findings.
You could choose to discuss results from research with your audience, whether or not the research was conducted by your organization. However, before curating a research finding, ensure the following:
- That the research findings are relevant to your audience.
- That the research was conducted by a reputable organization (if it was not conducted by your organization).
- That the research findings provide answers to the questions of your audience.
This refers to publishing content you have published previously, on the same platform or medium. However, before republishing content, it is necessary to ensure the following:
- Update it with recent happenings and trends.
- Optimize it to have a wider reach for your prospective audience.
- That it was a successful content that enjoyed positive reviews when it was first published.
- That there is a need to share that information with your audience.
Search Engine Optimization (SEO) (20).
This simply refers to improving the quantity and quality of the traffic to your website or blog, from search engine results. The focus here is to structure your site to a blog to rank high on search engine results, to attract more traffic. SEO is a marketing tactic that is mainly used in content marketing.
This marketing tactic involves allowing customers to win prizes by participating in competitions or contests. It is a tactic used to engage customers and attract prospective customers to your products or services.
As the name suggests, this involves reaching out to media outlets with information about your organization, its products, and services. The goal here is to get these media outlets to publish favorable content about your products or services. This another very popular marketing tactic that works. Businesses reach out to media outlets through the following:
- Press Releases.
- Pitch Packet/Kit.
Blogs are a kind of website where written content is published, with pictures or videos supporting the text. Many organizations use their blogs to promote their services and reach out to prospective customers. This is another marketing tactic known to work and produce results.
Social Media (24).
Social media has long passed the time when it was strictly used for connecting with friends. Today, organizations use social media platforms to meet prospective customers and engage existing ones. Social Media Marketing is a viable marketing tactic that works.
Email marketing is another viable marketing tactic that you may want to consider. It involves sending out emails (electronic mails) to existing and or prospective customers, to influence them to take a preferred action.
Through email marketing, an organization can inform existing and prospective customers about new products and services, special discounts, etc. that can influence their buying decision.
Guerrilla Marketing (26).
Investopedia defines guerrilla marketing asa marketing tactic in which a company uses surprise and/or unconventional interactions to promote a product or service.
Guerrilla marketing relies on personal interaction, has a smaller budget, and focuses on smaller groups of promoters that are responsible for getting the word out in a particular location rather than through widespread media campaigns. Visit www.investopedia.com/terms/g/guerrilla-marketing.asp for more details.
This article has tried discussing several marketing tactics that have been proven to produce good results. Since you cannot employ all in your organization at once, it is advised that you select those that are most suited to your organization. As you identify the tactic that is most suited to your organization, study more on it and begin implementing it. Wishing you the best as you proceed to market like never before.